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8 Content Marketing Trends for B2B

8 Content Marketing Trends for B2B | Social Media Bites! | Scoop.it

Are you wondering how B2B marketers leveraged content in 2012? Here's a  great summary from Social Media Examiner . . .

David Blundell's insight:

Find out why LinkedIn is tops for B2B marketers too . . .

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Social Media Bites!
Bitesize news, tips and rumours about all things social from David Blundell
Curated by David Blundell
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Is your tweet getting traction? Find out from open access Twitter analytics . . .

Is your tweet getting traction? Find out from open access Twitter analytics  . . . | Social Media Bites! | Scoop.it
The social network opens up its analytics dashboard for all users. Now people can see how their tweet traffic is doing in real-time.
David Blundell's insight:

Hot news for Twitter! - now everyone has open access to Twitter Analytics, not just advertisers . . .

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12 Twitter Marketing Tips From the Pros . . .

12 Twitter Marketing Tips From the Pros . . . | Social Media Bites! | Scoop.it
Here are the latest Twitter marketing tips from pros. Use these to make a difference in your Twitter marketing today.
David Blundell's insight:

Some seriously good advice here to supersize your Twitter results. I really love the stuff on Advanced Twitter searches (number 4 ) - Excellent! . . .

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Chris Balbrick Infographiste's curator insight, August 23, 9:43 AM

Don't be lazy :) 12 Twitter Marketing Tips...

Greg Arnaz's curator insight, August 28, 11:42 AM

PHO-G's Marketing

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Facebook is demolishing the like gate - Inside Facebook

Facebook is demolishing the like gate - Inside Facebook | Social Media Bites! | Scoop.it
Facebook announced recently that it will end the process known as the like gate, where users would have to like a page to enter a contest or receive more points in a game.
David Blundell's insight:

Facebook have gone all Miley Cyrus and are breaking down your Like-gates with their wrecking ball. From November 5 you can no longer force people to like your page via contests, polls etc. Get the low-down on the new rules here . . .

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Chris Reese's curator insight, August 18, 9:08 AM

What impact will this have on conversion trackers?

Jon Dewar's curator insight, August 20, 5:40 AM

#jdc #jdsmc

Russell Iles's curator insight, August 23, 5:59 PM

This will be a bummer for businesses, but I can see why Facebook would take this step

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8 Tips and Tricks for LinkedIn Power Users

8 Tips and Tricks for LinkedIn Power Users | Social Media Bites! | Scoop.it
Here are eight ways to get a leg up on the LinkedIn competition.
David Blundell's insight:

So you think you know all about LinkedIn? Well this post is full of extra tips and tricks you might not be aware of, particularly if you're using LI to help you get a new job. My favourite is the first one . . .

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eProAgi Anderson's curator insight, August 13, 6:45 AM

LinkedIn is so powerful! Most Real Pros really do not know how to leverage LinkedIn.

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How to Use the New LinkedIn Header Image for Profiles

How to Use the New LinkedIn Header Image for Profiles | Social Media Bites! | Scoop.it
Have you noticed the new images at the top of LinkedIn profiles? This article explores the new LinkedIn header image and shows how others are using theirs.
David Blundell's insight:

Fantastic blog post on how to maximise impact with the new LinkedIn hero image . . . 

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LinkedIn Redesigns Mobile Profiles to Put Relationships Into Context

LinkedIn Redesigns Mobile Profiles to Put Relationships Into Context | Social Media Bites! | Scoop.it
LinkedIn's flagship app has gotten a major overhaul.
David Blundell's insight:

LinkedIn is putting relationships to the fore with this redesign of the mobile offer. What do you think? . . .

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How to Write a Professional Bio for Twitter, LinkedIn, Facebook & Google+

How to Write a Professional Bio for Twitter, LinkedIn, Facebook & Google+ | Social Media Bites! | Scoop.it
In this post, we'll go over the universal principles of a great social media bio -- regardless of the network. We'll also take a look at the big social media networks -- Twitter, Facebook, LinkedIn and Google+ -- and discover how to make the most of ...
David Blundell's insight:

In a social media world, how you come across on your channels will have a lot to do with whether people trust you and want to do business with you. Here are some great tips from Courtney Seiter, Head of Content Marketing @Buffer . . .

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Kathy Shelburne's curator insight, July 23, 8:04 AM

Make your bio unique and avoid those overused words and phrases. Focus on what you've done not what you are capable of doing! Be funny and memorable.

Tony Adams's curator insight, July 24, 8:30 PM

First impressions count, whatever the occasion.   It's definitely worth taking the time to get this part of your personal brand right.

 

More and more, first impressions are formed online - I now regularly search a candidate's Social Media presence before interviewing for a role on my teams.

 

Our challenge is to make sure that our central pitch is consistent and true (people can spot a fake!) but it needs to be tailored for each SM platform. 

 

Different words, same message.

 

XDS Marketing's curator insight, July 25, 7:02 AM

In this new age of social media, how you display your character on your social channels will have a lot to do with how people trust you and want to engage... Showing true identity is essential to creating that  trust!

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Social Zoom Factor podcasts from Pam Moore . . .

Social Zoom Factor podcasts from Pam Moore  . . . | Social Media Bites! | Scoop.it
David Blundell's insight:

If your content marketing is like limp spaghetti, you better sign up to #PamMktgNut´s Social Zoom Factor series of podcasts. If you're a social media manager like me there's no better way to get a daily mix of inspiration, common sense advice and a whole load of zoom . . .

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5 Tips for Managing Social Media in a Big Company

5 Tips for Managing Social Media in a Big Company | Social Media Bites! | Scoop.it
Are you managing social media for a large company? This article shares four tips for managing company-wide social media in a complex organization.
David Blundell's insight:

If like me, you manage social media for a global organisation with a large geographical spread, this is a post with an excellent bunch of tips to help you out . . .

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Abou Al-Ela's curator insight, July 21, 2:12 AM

If you are a social media marketing specialist, its yours

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How to Build Social Media Into Your Content Marketing Processes

How to Build Social Media Into Your Content Marketing Processes | Social Media Bites! | Scoop.it
In this fourth installment of CMI's Back to Basics series, we outline the basics of developing a content plan for social media, and will also share key elements of CMI's plan as a working example. ...
David Blundell's insight:

Really love this strategic approach to differentiating content depending on the strength of each channel . . .

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Facebook explains its decreased organic reach - Digiday

Facebook explains its decreased organic reach - Digiday | Social Media Bites! | Scoop.it
Facebook finally addressed brand and agency concerns about decreased organic reach, assuring marketers it will be more transparent going forward.
David Blundell's insight:

Its not about the money - honest! Facebook give some responses to people's anger at the massive loss of organic reach . . .

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Boite Mails's comment, June 18, 4:34 AM
what do you mean by organic reach ? traffic from google/yahoo&co ?
glgeorgiou's comment, June 18, 4:49 AM
I mean trafic form google, yes.
Anna's curator insight, July 15, 10:32 PM

ФБ объясняет

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How to Increase Your Instagram Visibility: 5 Tips

How to Increase Your Instagram Visibility: 5 Tips | Social Media Bites! | Scoop.it
Do you want more Instagram visibility? This article shows you how to build visibility on Instagram and strengthen your community relationships.
David Blundell's insight:

Instagram is a great tool  in your social media armoury but do you know how to get the best out of it? Here are some great tips from Social Media Examiner . . .

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Jon Dewar's curator insight, August 8, 5:30 AM

#instagram #tipsandtricks #contentManagment #sem #organicseo #seo #socialmedia #jdc #jdsmc

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5 Common Mistakes to Avoid on Google+ - Jeffbullas's Blog

5 Common Mistakes to Avoid on Google+ - Jeffbullas's Blog | Social Media Bites! | Scoop.it
Google+ is the second largest social media network.behind Facebook and people are still confused about it. Here are some common mistakes to avoid on Google+
David Blundell's insight:

Some good tips from Jeff Bullas on making sure you optimize your Google+ account. Don't know why he used Leo Sayer for the image though! . . .

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Sylvia Alvarez's curator insight, May 19, 1:48 PM

Artículo interesante donde se plantean errores que cometemos por desconocimiento en el uso  de la herramienta Google+.

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Twitter will reportedly roll out 'buy' button later this year - CNET

Twitter will reportedly roll out 'buy' button later this year - CNET | Social Media Bites! | Scoop.it
Soon, you may be able to buy things directly from Twitter thanks to a feature powered by payments service Stripe.
David Blundell's insight:

Buy, buy, buy!! Strong rumours abound of a direct way to buy goods via Twitter. Things that make you go "Hmm" . . .

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"MobileMary" Barnett's curator insight, August 29, 10:21 AM

Come on, you knew this was coming, right?.... ;)

Maggie Anzardo's curator insight, Today, 6:39 AM

Get ready to shop via Twitter!

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6 Lessons in Storytelling from Steven Spielberg via OneSpot

6 Lessons in Storytelling from Steven Spielberg via OneSpot | Social Media Bites! | Scoop.it

"Storytelling is an art that requires finesse, integrity and a touch of humility, and there is possibly no greater storyteller than filmmaker Steven Spielberg."

 

Read the full article to find out more about these 6 storytelling lessons from Spielberg:

Work with the right collaboratorsGet up close and personalKnow when to repurpose great storiesDelight in the processStory first, technique secondLearn from your mistakes


Via Kim Zinke (aka Gimli Goose), Os Ishmael
David Blundell's insight:

As content marketers, we can learn really valuable lessons from the best story-tellers and they don't come much better than Steven Spielberg. Fascinating and really useful blog post . . .

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Lorraine Elvire Wagenaar's curator insight, August 20, 5:55 AM

Hij is gewoon goed, maakt goede films.

Lorraine Elvire Wagenaar's curator insight, August 22, 12:59 AM

Hij maakt gewoon hele goede films.

Venkatesh Iyer (venkyiyer.com)'s curator insight, August 22, 10:15 PM

The master speaks.

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18 Amateur Social Media Marketing Mistakes To Avoid - Part 1

18 Amateur Social Media Marketing Mistakes To Avoid - Part 1 | Social Media Bites! | Scoop.it
Social media marketing isn't rocket science, however there are an incredible amount of details, nuances and procedures that not only take time to understand, they're changing on a daily basis. If y...
David Blundell's insight:

Its not only amateurs - I've seen many so-called professionals committing some of these social media crimes too. The truth is we're all learning all the time and this list of "don't dos" from Bundlepost is really worth studying. Oh, and, DON'T DO NUMBER 2!! . . .

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Toni Nunn's curator insight, August 16, 10:03 AM
Worth a read just to remind yourself.
Sylvie BH's curator insight, August 28, 3:27 AM

Des erreurs à ne pas commettre pour ne pas faire avec les médias sociaux ce qu'on ne ferait pas IRL. 

Greg Arnaz's curator insight, August 28, 11:48 AM

PHO-G's Marketing

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Start a conversation about a Pin

Start a conversation about a Pin | Social Media Bites! | Scoop.it

Start a conversation about a Pin . . .

David Blundell's insight:

Pinterest just got a bit more interactive, with a new Pinterest message feature. Try it and and let me know what you think . . .

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Pinning for PR: 3 successful Pinterest campaigns

Pinning for PR: 3 successful Pinterest campaigns | Social Media Bites! | Scoop.it
PR professionals are going visual to tell their brands’ stories, and with over a third of U.S. women using Pinterest, the social platform is a huge draw for campaigns.
David Blundell's insight:

Looking for some new ways to use Pinterest for marketing?  Here are 3 really imaginative campaigns to help spark your creativity . . .

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Cool Invent's curator insight, August 3, 11:50 AM

Can pinning contests get you more followers?

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Are You Getting Twitter Images Right? 7 Essential Do's and Don'ts . . .

Are You Getting Twitter Images Right? 7 Essential Do's and Don'ts . . . | Social Media Bites! | Scoop.it
Learn about the key do's and don'ts of using images on Twitter.
David Blundell's insight:

Your header image needs to tell the story of your brand in one fell swoop. Look at the great example from @JetBlue . . .

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The 12 Good, Bad and Ugly Things About Facebook Marketing in 2014 | The Carter Group

The 12 Good, Bad and Ugly Things About Facebook Marketing in 2014 | The Carter Group | Social Media Bites! | Scoop.it
David Blundell's insight:

Clint Eastwood steps out into an empty, dusty street as Ennio Morricone's strings seeps across the customer-free marketplace. Does this describe  your Facebook marketing efforts? Brian Carter highlights the Good, the Bad and the Ugly of the world's biggest social network . . .

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9 LinkedIn Marketing Tips From the Pros

9 LinkedIn Marketing Tips From the Pros | Social Media Bites! | Scoop.it
Are you wondering what LinkedIn marketing tips work best today? Here's what the pros are doing now to boost their LinkedIn marketing.
David Blundell's insight:

Here are some great tips from Cindy King to help you get LinkedIn working better for you and your business . . .

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François Lanthier's curator insight, July 14, 8:30 AM

#Fransoix

Abou Al-Ela's curator insight, July 21, 2:11 AM

are you want to improve your marketing campaign in LinkedIn,

so its yours

Greg Arnaz's curator insight, August 28, 11:52 AM

PHO-G's Marketing

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Six Facebook Marketing Tips From the Pros

Six Facebook Marketing Tips From the Pros | Social Media Bites! | Scoop.it
Would you like to improve your Facebook marketing? This article shows the latest Facebook marketing tips the pros use to boost their Facebook marketing.
David Blundell's insight:

Really love this post with some very sound tips and techniques to help you score more direct hits with your Facebook marketing efforts . . .

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lon to tuong's curator insight, June 26, 12:49 PM

vaiz

Abou Al-Ela's curator insight, July 21, 2:15 AM

Facebook marketing Tips

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How to Improve Your LinkedIn Profile

How to Improve Your LinkedIn Profile | Social Media Bites! | Scoop.it
Do you want to make the most of your LinkedIn profile? This article reveals special features that enable you to make the most of your LinkedIn network.
David Blundell's insight:

Great blog post on how to use some of LinkedIn's features to make you profile more professional . . .

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Francesca Sanguineti 's curator insight, June 15, 11:12 PM

Utile spunto di riflessione.

Abou Al-Ela's curator insight, July 21, 2:17 AM

Improve your LinkedIn profile

renata mello's curator insight, July 25, 5:03 AM

And http://www.marketingtechblog.com/roadmap-future-marketing/

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Create Original Visual Content That People Love to Share (by Donna Moritz)

Create Original Visual Content That People Love to Share (by Donna Moritz) | Social Media Bites! | Scoop.it

In March, the whole Agorapulse team traveled to San Diego on a mission to attend the best sessions at Social Media Marketing World . . .

David Blundell's insight:

With the knowledge that the brain processes visual content 60,000 times faster than text, its never been more important to create great visual content. Here are some great tips on how you can do it . . .

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eProAgi Anderson's curator insight, June 2, 5:03 AM

Meaningful visuals draw people into the the content! 

Margo Willis's curator insight, June 5, 9:34 AM

Great info - cupcakes caught my attention (but that may just be me :-)

Josephine Croft's curator insight, July 15, 5:12 PM

A few really good tips here!

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How to Use Twitter Tailored Audiences

How to Use Twitter Tailored Audiences | Social Media Bites! | Scoop.it
Discover how to use Twitter tailored audiences with promoted tweets and promoted accounts to focus your Twitter marketing.
David Blundell's insight:

Twitter are getting much more sophisticated with targeting customers. Here's the skinny . . .

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