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8 Content Marketing Trends for B2B

8 Content Marketing Trends for B2B | Social Media Bites! | Scoop.it

Are you wondering how B2B marketers leveraged content in 2012? Here's a  great summary from Social Media Examiner . . .

David Blundell's insight:

Find out why LinkedIn is tops for B2B marketers too . . .

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Bitesize news, tips and rumours about all things social from David Blundell
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How to Implement a Loyalty Program Using Social Media |

How to Implement a Loyalty Program Using Social Media | | Social Media Bites! | Scoop.it
A loyalty program is an excellent way to gain audience insights while rewarding your most engaged fans. Here's how to run a social media loyalty programs.
David Blundell's insight:

Some really great ideas on using loyalty programmes to convert customers on social media . . .

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Marie Franville's curator insight, March 26, 6:08 AM

Bon papier sur les programmes de fidélisation en réseaux sociaux

Larry Sandoval's curator insight, March 26, 5:56 PM

Loyalty a major factor of business

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7 Visual Ideas That Will Increase Your Social Engagement |

7 Visual Ideas That Will Increase Your Social Engagement | | Social Media Bites! | Scoop.it
Do you create visual content for social media? This article shares the seven types of social media images that get the most engagement.
David Blundell's insight:

Some excellent tips from @MarcusHo on how good visuals will help you to increase engagement on your social media channels . . .

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Larry Sandoval's curator insight, March 17, 10:38 AM

visit here we need engagement

Ivana Dacheva's curator insight, March 25, 9:16 AM

I read this article twice for one afternoon, awesome tips and visual examples.  

Larry Sandoval's curator insight, March 26, 6:03 PM

visualize

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Twitter's new 30-second video platform: Better then Vine and Instagram? . . .

Twitter's new 30-second video platform: Better then Vine and Instagram? . . . | Social Media Bites! | Scoop.it
Alex Hern discusses the new features offered by Twitter from Tuesday. They include a video-hosting platform for clips of up to 30 seconds
David Blundell's insight:

Have you started using the new 30-second twitter live video feature yet? Here's what its all about in a nutshell from the Guardian tech journo, @alexhern . . .

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Maggie McGuirk Veres's curator insight, February 21, 5:12 PM

Just getting ready to try this.

Julio Ruiz's curator insight, February 23, 4:48 PM

Interesting info

Alex Rich's curator insight, February 26, 8:59 AM

Lots of positive options for social media engagement with this new tool...

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6 Ways to Use Short Video for Social Marketing

6 Ways to Use Short Video for Social Marketing | Social Media Bites! | Scoop.it
Have you considered sharing short video content as a social marketing tactic? Here are six ways you can use short video to grab attention. .
David Blundell's insight:

A great read from the excellent Donna Moritz about how to use short-form video like Vine and Instagram for marketing. She rounds off with 10 cool editing tools too . . .

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Debbie Allison's curator insight, February 12, 10:38 AM

Tools for Making Short Videos

Cindy Peters's curator insight, February 13, 9:22 AM

Video is proven to be an easy and engaging way to market your school!

dave610jones's curator insight, February 13, 9:53 AM

Here are some great tips for creating social media content. Enjoy!

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How To Use Instagram For Businesses [INFOGRAPHIC]

How To Use Instagram For Businesses [INFOGRAPHIC] | Social Media Bites! | Scoop.it

If you don’t have a proper strategy for your social efforts, they’re going to fall flat and exactly the same applies for Instagram . . .

...

David Blundell's insight:

Great blog post from those wonderful people at www.techwyse.com

with some excellent marketing tips on using Instagram for business . . . 

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Bharat Employment's curator insight, February 3, 11:49 PM

www.bharatemployment.com

Colita Dainton's curator insight, February 18, 6:22 AM

Are you using Instagram for #business? Would be great to hear any success stories

eProAgi Anderson's curator insight, March 10, 9:39 AM

Instagram is a biggie this year, it's worth getting to know the platform!

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Twitter launches 'While you were away' recaps for its iOS app

Twitter is rolling out its "While you were away" recaps for its iOS app today, after the feature was first detailed back in November. Now when you open Twitter's official app on an Apple device,...
David Blundell's insight:

Just in case you´re getting avian withdrawal symptoms, Twitter have launched a new "while you we're away" service . . .

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6 Ways to Improve Your Twitter Marketing Results

6 Ways to Improve Your Twitter Marketing Results | Social Media Bites! | Scoop.it
Are you satisfied with your results on Twitter?Ready to improve your Twitter marketing plan?Even if you've been on Twitter a while, there’s plenty you can do to increase followers, retweets and replies.In this article I’ll share six tips to help you get more return from your Tw
David Blundell's insight:

Some really great ideas to make the most of Twitter marketing . . .

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Viktorija Kolosova's curator insight, January 21, 3:40 PM

Need to follow their advice.

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How to Use Facebook's NEW Call-to-Action Button to Bring In the Benjamins

How to Use Facebook's NEW Call-to-Action Button to Bring In the Benjamins | Social Media Bites! | Scoop.it
Are you using Facebook's NEW Call-to-Action button on your page yet? It's pretty sweet! Here's how to use it to drive traffic & boost sales BIG TIME!
David Blundell's insight:

Facebook are rolling out the new Call To Action worldwide very soon. Take a look at this article that gives you great tips on how to use it to promote your business . . .

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HiddenValleyRV.net's curator insight, January 23, 10:43 PM

CTA button just made active on my page, yay.  So excited.  Peg has some tips to put it to best use.

Love the CTA clicks analytic availability too!

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Facebook Debuts Call-to-Action Buttons for Pages

Facebook Debuts Call-to-Action Buttons for Pages | Social Media Bites! | Scoop.it
Facebook officially announced the introduction of call-to-action buttons for pages, saying that the feature will roll out in the U.S. over the next few weeks and worldwide next year, although several page administrators already had access to the feature prior to the social network’s official announcement.
David Blundell's insight:

. . . And as you can see, the new Facebook button displays on mobile too. Could this be a game-changer for businesses? . . .

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How to Create Social Media Images That Support Your Brand

How to Create Social Media Images That Support Your Brand | Social Media Bites! | Scoop.it
Are you getting maximum results from your visual content? Do you use fonts, colors and clever effects to make your company's images more recognizable? Graphics that are consistent with your company's established image increase your audience engagement by creating familiarity. In this article you'll discover how to use simple design tactics to help your audience…
David Blundell's insight:
David Blundell's insight:

Some really great advice here from Anna Guerrero of @Canva - it all boils down to being consistent with absolutely everything you do . . .

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Kaitlyn Gregg's curator insight, December 10, 2014 12:36 PM

Super interesting read. It is interesting how impactful font, word placement, and things of that sort are.

Cindy Peters's curator insight, December 12, 2014 1:40 PM

Graphics that are consistent with your company's established image increase your audience engagement by creating familiarity.

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Facebook Launches Standalone Groups App To Stoke Micro-Sharing

Facebook Launches Standalone Groups App To Stoke Micro-Sharing | Social Media Bites! | Scoop.it
700 million people use Facebook Groups every month, but it’s a second-class experience on mobile, slow and buried in the social network’s main app. So..
David Blundell's insight:

Facebook groups just got sexy and mobile! Read about the new Group apps that and what it means for your marketing . . .

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A Guide to Social Video, and Where it Fits in Your Marketing Plan

A Guide to Social Video, and Where it Fits in Your Marketing Plan | Social Media Bites! | Scoop.it
Here's how to include social videos in your social media marketing plan and how to use social video.
David Blundell's insight:

Did you know that your site is 50 times more likely to appear on the first page of search engines if it includes a video? Here's a great post from those wise old owls @Hootsuite with the skinny on using video on social . . .

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Are you boring or spamming your Facebook audience? If so, you're history . . .

Are you boring or spamming your Facebook audience? If so, you're history . . . | Social Media Bites! | Scoop.it
Facebook recently made it easier to unfollow annoying pages, people and groups that pollute their news feeds. Should marketers be mad about this?
David Blundell's insight:

Brands, you'd better make your content relevant and interesting or prepared to be unfollowed  . . .

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The Illusion of Visual Content Strategy - 8 Experts Share Tricks

The Illusion of Visual Content Strategy - 8 Experts Share Tricks | Social Media Bites! | Scoop.it
8 experts and brands reveal their magic tricks for executing a successful visual content strategy that gets results.
David Blundell's insight:

Its all about the buzz! Thats the buzz you can create with your visuals that is. Some expert tips on how to get creative on social media with your visuals . . .

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Nerina Finetto's curator insight, March 20, 2:58 PM

My favourites:
"Don't Reinvent the Wheel
Don't Be Boring
Stay relevant &
Make it Simple but Significant!"

Ivana Dacheva's curator insight, March 25, 8:58 AM

Another good post by Donna!

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15 Types of Facebook Apps to Enhance Your Facebook Page

15 Types of Facebook Apps to Enhance Your Facebook Page | Social Media Bites! | Scoop.it
Want to do more with your Facebook page?Have you considered using Facebook apps?Facebook apps let you customize your Facebook page in many ways.In this article I'll share 15...
David Blundell's insight:

This is a great collection of ideas on how to use apps to enhance your Facebook offer from social media expert Andrea Vahl . . .

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South West Life's curator insight, March 7, 7:26 PM

15 Seriously! really do we need any more? 

Aarathi Venkataraman's curator insight, March 9, 9:34 AM

There are so many "business" apps out there for FB that you still may not know about that will add value to your community 

eProAgi Anderson's curator insight, March 10, 9:35 AM

These are applications available within Facebook. The problem, some are not mobile friendly.

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Facebook introduces Relevance Score for ads

Facebook introduces Relevance Score for ads | Social Media Bites! | Scoop.it
The scores, which are based on a scale of 1 to 10, measures how well the ad will perform for its targeted audiences.
David Blundell's insight:

Are your relevant? If so your Facebook ads might be getting cheaper from now on as the company introduces a new relevance score to improve targeting of Newsfeed ads. Find out more . . .

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Twitter Advanced Search: The Ultimate Guide from RazorSocial

Twitter Advanced Search: The Ultimate Guide from  RazorSocial | Social Media Bites! | Scoop.it
Do you know how to find information with Twitter Advanced Search and apply a range of filters to drill down to the results you want? Find out more here!
David Blundell's insight:

You don't have to spend fortunes on customer research or tracking your activity when you can do so much with Twitter's own Advanced Search. Here's a great guide from @RazorSocial 's Ian Cleary . . .

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25 ideas for your social media network strategy

25 ideas for your social media network strategy | Social Media Bites! | Scoop.it
 Make tweetable moments in presentations. When you give a talk to a relevant business audience, include your Twitter handle at the bottom of every slide. One popular speaking tip these days is to actually spoon-feed the audience tidbits they can easily tweet along with your presentation. Some speakers even have short sayings from their speech in slides to encourage tweeting and new followers.
David Blundell's insight:

Here are 25 fantastic Twitter tips from @markwschaefer to help you build your social media strategy . . .

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Bharat Employment's curator insight, January 29, 11:39 PM

www.bharatemployment.com

Cindy Peters's curator insight, January 30, 9:31 AM

Some valuable tips here to help with your social media strategy.

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FINALLY! A Checklist for Social Media Marketing that Actually Helps

FINALLY! A Checklist for Social Media Marketing that Actually Helps | Social Media Bites! | Scoop.it
Want to make social media easier for your business? No problem. This one-stop checklist for social media marketing makes things SUPER simple!
David Blundell's insight:

Here's a really useful checklist from @AskAaronLee to see how to approach marketing on each of the main social channels . . .

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Ptr Antoniojr R Paguio's curator insight, March 2, 7:00 PM

Being an internet guru is not an easy task...

 

check the link and make a solution.

eProAgi Anderson's curator insight, March 10, 9:43 AM

Planning a social strategy is much easier with a check list!

Karen Williams's curator insight, March 16, 10:39 AM

This article outlines a simplified and demystified approach to social media marketing that will make it easier to tackle this daunting task

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Twitter Will Launch Autoplay Video, but Here's How It Will Differ From Facebook

Twitter Will Launch Autoplay Video, but Here's How It Will Differ From Facebook | Social Media Bites! | Scoop.it
Twitter is about to give marketers new ways to share videos with a feature the ad world has been asking for: autoplay. Twitter has been working on its built-in video system for months, which would finally give users and marketers a way to shoot footage within the app.
David Blundell's insight:

Six seconds to impress! Now Twitter have developed autoplay video but with some subtle differences from Facebook´s . . .

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Bharat Employment's curator insight, January 24, 7:27 AM

www.bharatemployment.com

MarcoFabris2013's curator insight, February 16, 7:35 AM

I clienti finali sono sempre più sollecitati dai video, messaggi etc etc. La quota attenzione diventerà sempre più' importante.

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Digital content trends for 2015

Digital content trends for 2015 | Social Media Bites! | Scoop.it
From better targeted content to joined-up comms channels, our expert panel predicts the big talking points for next year
David Blundell's insight:

Content marketing will get ever more sophisticated in 2015 - find out the opinion of five industry experts . . .

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Kanti Kumar's comment, January 17, 3:06 PM
I think the inevitable trend is that digital content has to be more personal and customised, and content creators and providers have to be more strategic and targeted in their marketing.
Kanti Kumar's curator insight, February 1, 8:09 AM

This article compiles the view of content marketing experts in the private sector. Some of these trends will apply to non-profits as well, especially targeted content and integrated digital channels. But there will be some other important trends, namely curation of content and increased engagement with audience, both of which will help non-profits in raising awareness about the issues on which they are working. What other trends do you foresee for non-profits?

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10 Successful Facebook Marketing Examples

10 Successful Facebook Marketing Examples | Social Media Bites! | Scoop.it

Is your Facebook engagement dropping? Need some inspiration to pump up your Facebook marketing? As the Facebook news feed continues to change, it's important to figure out how to make the platform work for you . . .

David Blundell's insight:

With Facebook making it harder to make in impact with organic reach, you can still make an impact with a free tool we've all got. It's called Imagination! Check out this great blog post from @AndreaVahl . . .

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How to Improve Your Social Media Ads Using Brain Science

How to Improve Your Social Media Ads Using Brain Science | Social Media Bites! | Scoop.it
Are you advertising on social media? Do you want more attention for your social media ads? The way you design your ad impacts how much attention it gets with social media. In this article you'll discover what the brain pays attention to and tactics for holding that attention. How Attraction Works Each second, your senses are…
David Blundell's insight:

You need to be smart and savvy for to be heard above all the social media noise. This great blog post from Social Media Examiner tells you how . . .

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Mallie Hart's curator insight, December 3, 2014 6:40 PM

Especially with the changes (of doom) Facebook marketers face as we launch into 2015, who wouldn't want to improve the effectiveness of social media ads?

Kaitlyn Gregg's curator insight, December 4, 2014 11:55 AM

Super interesting how you can increase conversion by tricking the brain. By giving the illusion of motion, you are forcing the brain to take notice and pay more attention - which is why gifs are so popular.

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5 Tips for Creating Content People Actually Want to Read

5 Tips for Creating Content People Actually Want to Read | Social Media Bites! | Scoop.it
Erica Cerulo, co-founder of online retailer Of a Kind, shares her tips on creating engaging content.
David Blundell's insight:

Be authentic! - "Readers just want to know what they're getting, and to feel that it's coming from an honest, authentic place." . . .

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14 Ways to Make Your Twitter Updates More Creative

14 Ways to Make Your Twitter Updates More Creative | Social Media Bites! | Scoop.it
Are you looking for creative ways to improve your Twitter updates? Do you want to spark better conversations with your followers? Coming up with interesting content ideas for tweets can be challenging for social media marketers. In this article I share 14 ways you can achieve more engagement with your Twitter audience. #1: Questions Tweet…
David Blundell's insight:

Great ideas - Love this very simple photo tweet from KLM that is an easy way to promote your brand in the moment with a smart phone and bit of inspiration. Not everything needs an expensive photo shoot . . .

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Ann Windham's curator insight, November 14, 2014 10:45 AM

BE Creative, NOW.. we hear this every day.  Here are some tips for creative ways to improve Twitter updates.

Cindy Peters's curator insight, November 14, 2014 11:23 AM

Twitter updates need to be interesting - here are some creative ways to improve your tweets, and engage your followers.

Valerie Adler's curator insight, January 17, 4:56 AM

There are some really great - and fresh - tips here on how to write tweets that get people engaged!