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8 Content Marketing Trends for B2B

8 Content Marketing Trends for B2B | Social Media Bites! | Scoop.it

Are you wondering how B2B marketers leveraged content in 2012? Here's a  great summary from Social Media Examiner . . .

David Blundell's insight:

Find out why LinkedIn is tops for B2B marketers too . . .

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Social Media Bites!
Bitesize news, tips and rumours about all things social from David Blundell
Curated by David Blundell
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Facebook Live vs. Instagram Live: Differences & Best Practices

Facebook Live vs. Instagram Live: Differences & Best Practices | Social Media Bites! | Scoop.it
Facebook LIVE vs. Instagram LIVE: A comparison of Facebook Live versus Instagram Live Video.
David Blundell's insight:
Whats the difference between Facebook and Instagram live-streaming? Its all the same isn't it? <well Kim Garst tells you just why it isn't . . .
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LinkedIn revamps timeline with Trending Storylines: curated, algorithmic news clusters

LinkedIn revamps timeline with Trending Storylines: curated, algorithmic news clusters | Social Media Bites! | Scoop.it
LinkedIn -- the social network for professionals that's now a part of Microsoft -- has long been working on ways to get its 465 million users to stay on the..
David Blundell's insight:
I suppose it had to happen - now LinkedIn has their version of Stories but interestingly, it is driven by a mix of tech and human curation . . .
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Twitter Announces Direct Integration of Live-Streaming Within the Twitter App

Twitter Announces Direct Integration of Live-Streaming Within the Twitter App | Social Media Bites! | Scoop.it
Twitter has announced the full integration of live-streaming capacity direct into the main app.
David Blundell's insight:
With live-streaming now available within your mobile twitter app, what will this mean for Periscope?
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Instagram Stories Are Officially a Success (And What That Means for Marketers) | Simply Measured

Instagram Stories Are Officially a Success (And What That Means for Marketers) | Simply Measured | Social Media Bites! | Scoop.it

Yesterday, two months after introducing Instagram Stories, Instagram announced that it will now include Instagram Stories in the Explore feature . . .

David Blundell's insight:
This looks like an excellent opportunity for brands to tell their stories on Instagram . . .
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LinkedIn doubles down on education with LinkedIn Learning, owing a lot to its purchase of Lynda  . . .

LinkedIn doubles down on education with LinkedIn Learning, owing a lot to its purchase of Lynda  . . . | Social Media Bites! | Scoop.it
LinkedIn, the social network for the working world that now has some 450 million members and is in the process of being acquired by Microsoft for $26.2..
David Blundell's insight:
Very interesting that LinkedIn is pushing its training offer as part of the overall re-design of the channel . . .

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WhatsApp to share user data with Facebook for ad targeting — here’s how to opt out

WhatsApp to share user data with Facebook for ad targeting — here’s how to opt out | Social Media Bites! | Scoop.it

Facebook-owned messaging giant WhatsApp has announced a big change to its privacy policy which means your personal data will be used byNo, use Whatsapp data Facebook advertisers . . .

David Blundell's insight:
Whats App-ening?! Despite the initial denials by Facebook that they would use WhatsApp personal data for advertising, two years down the line, that's exactly Whats App-ening . . .
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Instagram is using an algorithm, Facebook data to sort its new Stories feed

Instagram is using an algorithm, Facebook data to sort its new Stories feed | Social Media Bites! | Scoop.it
Instagram’s algorithm will decide the order of Stories by referencing whose content people engage with on Instagram, as well as on Facebook.
David Blundell's insight:
Unlike Snapchat, Instagram will be pushing the most engaging content to the top in their new Stories  . . .
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Snapchat introduce Bitmoji: But what does it mean for brands and marketers? . . .

Snapchat introduce Bitmoji: But what does it mean for brands and marketers? . . . | Social Media Bites! | Scoop.it
Earlier this year, Snapchat paid more than $100m to buy Bitstrips, the company behind the popular sticker app Bitmoji.
David Blundell's insight:
Everyone is emoji bonkers these days. Snapchat have now got something called Bitmoji incorporated into their platform so you can now snap your stories as a cartoon version of yourself! . . .
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26 Ways to Use Video for Your Social Media Marketing : Social Media Examiner

26 Ways to Use Video for Your Social Media Marketing : Social Media Examiner | Social Media Bites! | Scoop.it
Looking for ways to increase video views and engagement? Discover 26 ways to use video to improve your social media marketing.
David Blundell's insight:
Great fact - 85% of Facebook videos are watched without sound! Your social video needs to grab visual attention from the off . . .
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Tips, Links & Blogs that @iSocialFanz Leveraged for Snapchat

Tips, Links & Blogs that @iSocialFanz Leveraged for Snapchat | Social Media Bites! | Scoop.it
I've studied Snapchat for a year & below you'll find some links to blogs, people and sites that have helped me fall in love with Snapchat!
David Blundell's insight:
Snapchat has more users than Twitter, Pinterest or LinkedIn. So are you going to ignore it? . . .
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5 Tips for Better Facebook Live Broadcasts : Social Media Examiner

5 Tips for Better Facebook Live Broadcasts : Social Media Examiner | Social Media Bites! | Scoop.it
Thinking of going live on Facebook? Discover five tips to succeed with your next Facebook Live broadcast.
David Blundell's insight:
Blab has just about bitten the dust but fear not live streamers, Facebook Live video is upping the ante and I am confident its use will explode this year. If you haven't already used it, here are some excellent tips from our friends at @smexaminer
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How to Find Facebook Post Ideas for Higher Organic Reach

How to Find Facebook Post Ideas for Higher Organic Reach | Social Media Bites! | Scoop.it
If you're looking for ideas to increase organic reach on Facebook, we have some Facebook post ideas and tools that will massively help.
David Blundell's insight:
Is organic reach dead on Facebook? Not according to @RazorSocial 's Ian Cleary. Find out out tips and tools to improve your chances of success . . .
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How to Use Facebook Messenger for Business : Social Media Examiner

How to Use Facebook Messenger for Business : Social Media Examiner | Social Media Bites! | Scoop.it
Do your customers use Facebook Messenger? Discover how to connect and engage with customers using Facebook Messenger.
David Blundell's insight:
Everything's going mobile and Facebook Messanger has great potential for direct marketing with customers. Here's the skinny from the excellent @KristiHines . . .
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seafowlericsson's comment, May 10, 2016 3:30 AM
Thats cold
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Top Instagram Updates You Need to Know - April 2017 Edition

Top Instagram Updates You Need to Know - April 2017 Edition | Social Media Bites! | Scoop.it
Did you hear about the latest Instagram's updates? Stay updated, check the newest features and learn how to use them to improve your Ads
David Blundell's insight:
Whats new in Instagram? You get the latest here including a great tweak to Instagram Live . . .
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Facebook takes aim at Youtube with new standalone TV app - BBC News

Facebook takes aim at Youtube with new standalone TV app - BBC News | Social Media Bites! | Scoop.it
The move could put the firm in better position to compete over lucrative advertising money.
David Blundell's insight:
Facebook are really trying to dominate every screen available - wonder how YouTube/Google will fight back? . . .
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Facebook Messenger launches Instant Games

Facebook Messenger launches Instant Games | Social Media Bites! | Scoop.it
Bored while you wait for friends to text back? Now you can challenge friends for high scores on Facebook Messenger's new Instant Games, like Pac-Man, Space..
David Blundell's insight:
Would you believe it? Now you can play Pac-Man on Facebook Messenger while waiting for your best friend to get back to you with the latest goss. As we say in Spain - ¡Genial! . . .
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5 tips for selling on Marketplace, Facebook's version of Craigslist

5 tips for selling on Marketplace, Facebook's version of Craigslist | Social Media Bites! | Scoop.it
Here's how to make your Facebook Marketplace listings pop.
David Blundell's insight:
Another new service from Facebook - Marketplace looks to emulate eBay and Craiglist. You've got the chance to put that sandwich toaster you never use in front of 1.7 billion potential customers . . .
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LinkedIn And Hashtags Are Now #BestFriends

LinkedIn And Hashtags Are Now #BestFriends | Social Media Bites! | Scoop.it
About time, says I - Hot Linking news! You can now use hashtags in your LinkedIn posts . . .
David Blundell's insight:
That was always a very strange anomaly with LinkedIn but all is now rectified, which will also help with tracking campaign hashtags in LI too . . .
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SNEAK PEEK FROM THE BEACH: Find Out About Facebook's New Page Layout  . . .

SNEAK PEEK FROM THE BEACH: Find Out About Facebook's New Page Layout  . . . | Social Media Bites! | Scoop.it

While you were surfing, Facebook made a change to its page layout . . .

David Blundell's insight:
While you we catching waves, Facebook quietly tweaked its page layout. Here's a great rundown from Shortstack on the changes . . .
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3 Tips for Pinning Video on Pinterest : Social Media Examiner

3 Tips for Pinning Video on Pinterest : Social Media Examiner | Social Media Bites! | Scoop.it
Want to get more out of your videos? Find 3 tips to pin video from YouTube, Facebook Live, Snapchat, or your website, and drive traffic from Pinterest.
David Blundell's insight:
Video and Pinterest don't mix! Oh yes they do and here's how to do it 
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The Social Metric Map

The Social Metric Map | Social Media Bites! | Scoop.it
Have you been looking for a concise-yet-thorough, clear-but-"wide lens" social marketing visual you can trust and reference -- and serve up to your boss when he
David Blundell's insight:
Very good infographic summarising which social media metrics are relevant for each objective . . .
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Twitter Introduces Emoji Targeting for Ads

Twitter Introduces Emoji Targeting for Ads | Social Media Bites! | Scoop.it
Twitter has today announced that advertisers will now be able to target audiences based on emoji use - but are emoji an accurate indicator of purchase intent.
David Blundell's insight:
If you like Shakespeare as much as we @BritishCouncil do, Twitter is coming for you with Bard emoji ad targeting!  #ShakespeareLives
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Coming Soon: New Instagram Business Tools

Coming Soon: New Instagram Business Tools | Social Media Bites! | Scoop.it
Instagram is a place where people can turn their passions into livelihoods. For instance, handmade accessory business JACKSON AND HYDE started an account a year and a half ago to raise awarenes
David Blundell's insight:
We knew it was coming - Instagram For Business gives you new tools to make your Instagram page much more like an e market place - here's the skinny . . .
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You Will Be Immediately Impacted by Twitter’s Revamped 140-Character Limit via Simply Measured

You Will Be Immediately Impacted by Twitter’s Revamped 140-Character Limit via Simply Measured | Social Media Bites! | Scoop.it
It's official: Twitter is stretching it's 140-character limit by no longer attributing photos, videos, GIFs, and polls to a Tweet's total. Source:
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All I can say is About Blimmin' Time! Good move Twitter . . .
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How to Create Quality Facebook Canvas Ads : Social Media Examiner

How to Create Quality Facebook Canvas Ads : Social Media Examiner | Social Media Bites! | Scoop.it
Do you want to reach more mobile Facebook users? Discover how to create quality Facebook Canvas ads.
David Blundell's insight:
So what exactly is Facebook Canvas and do I need it, you might very well be asking yourself. Well if your social marketing focus is on mobile ads and video/images I believe you should read this post toot suite . . .
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Sven Hirschmann's curator insight, May 15, 2016 9:13 AM
Sehr interessante neue Werbeform, die auch hohe Kosten für Landingpages sparen kann und dadurch mehr Budget für aktiven Kundendialog schafft.