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Social Media Bites!
Bitesize news, tips and rumours about all things social from David Blundell
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Heineken Asks Travelers at JFK to Drop Everything, Fly to Mysterious Location

Heineken Asks Travelers at JFK to Drop Everything, Fly to Mysterious Location | Social Media Bites! | Scoop.it
Watch what happens when Heineken asked travelers at JFK to take a leap of faith and change their flight destination with the "departure roulette" board.
David Blundell's insight:

Would you push the button? Excellent demonstration of integrated marketing - social + face to face - from @Heineken . . . 

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How to Apply Buzz Marketing Principles for Effective Internet Marketing

How to Apply Buzz Marketing Principles for Effective Internet Marketing | Social Media Bites! | Scoop.it

The first thing you need to know about buzz marketing is this: generating buzz isn’t completely random. There’s a science to getting people to talk about your business . . .

David Blundell's insight:

With so much noise out there have you got the buzz? Does your social offer stand out from the crowd? This is a great post with 6 great pointers on how to create brand & product buzz . . .

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