Social Media Bites!
Follow
Find tag "e-commerce"
31.0K views | +82 today
Social Media Bites!
Bitesize news, tips and rumours about all things social from David Blundell
Curated by David Blundell
Your new post is loading...
Your new post is loading...
Scooped by David Blundell
Scoop.it!

Twitter Hires First Head of Commerce | Social Media Today

Twitter Hires First Head of Commerce | Social Media Today | Social Media Bites! | Scoop.it
A study of 250 luxury brands showed that over the past four years, less than 0.25% of new customers have come through Facebook and less than 0.1% have come from Twitter.
David Blundell's insight:

Are you ready for T commerce? Could this be the start of T Bay? Twitter move toward online shopping . . .

more...
Lily-rose's curator insight, March 16, 4:57 PM

"Customer Relationship Management has always been the best form of use for social media rather than sales, so will this move get rid of creative advertising/social media campaigns by brands if they can make users buy their product instantly" - i'm not a fan, for the very short period of time i've been part of the 'Twittersphere' I don't see where the two objectives meet? The beauty of Twitter to me, is it's simplicity, the creativity needed to have an effective campaign with 140 characters and the potential results if you get it right. Twitter has had issues finding it's 'place' in the social media realm (a fb with just statuses, an instagram without pictures). I can see where Twitter is coming from in terms of increasing revenue but it appears to be a change in vision? 

Scooped by David Blundell
Scoop.it!

Why are Brands Shutting Their Facebook Stores?

Why are Brands Shutting Their Facebook Stores? | Social Media Bites! | Scoop.it

Brands are aborting their early efforts at what became known as F-commerce. But why leave so soon? . . .

more...
No comment yet.
Scooped by David Blundell
Scoop.it!

Social gifting: the new buzzword in e-commerce

Social gifting: the new buzzword in e-commerce | Social Media Bites! | Scoop.it

So what is social gifting? It's a bit like the old concept of book and music tokens gone social and ideal for friends wanting to club together to by a present. Find out more . . .

more...
No comment yet.