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Social Media Bites!
Bitesize news, tips and rumours about all things social from David Blundell
Curated by David Blundell
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Coca-Cola's storytelling: three lessons on content marketing and creativity

Coca-Cola's storytelling: three lessons on content marketing and creativity | Social Media Bites! | Scoop.it
Last year, Coca-Cola launched the Journey website as its own media outlet, using an editorial, image-heavy format.
David Blundell's insight:

What a fantastic example of being brave and really (NO REALLY!) thinking about how to make content the focus of your social marketing activity. Cheers to @CocaCola . . .

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yeohyc's curator insight, November 28, 2013 9:04 AM

You can have the coolest platforms but without curated quality content, they are nothing but literally "empty vessels making the most noise". 

Mariale Peñalosa Arguijo's curator insight, November 28, 2013 5:52 PM

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6 Biggest Mistakes Brands Make on YouTube

6 Biggest Mistakes Brands Make on YouTube | Social Media Bites! | Scoop.it
In the beginning, YouTube was a playground for amateurs to post home movies, webcam confessionals and videos of cats chasing string. And it was good. As the platform grew up, a ...

Via yeohyc
David Blundell's insight:

A great list of what not to do on YouTube. Thanks@yeohyc . . .

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yeohyc's curator insight, October 15, 2013 12:45 AM

In 2013, we stand at the beginning of a new epoch; one in which brands are becoming creators themselves and, instead of producing.