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Social Media Bites!
Bitesize news, tips and rumours about all things social from David Blundell
Curated by David Blundell
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5 Social Media Trends for 2014, New Research

5 Social Media Trends for 2014, New Research | Social Media Bites! | Scoop.it
Social media research reveals which social media trends are important, including social listening, social advertising, integrated marketing and more.
David Blundell's insight:

If you don't measure your social marketing activity, how will you ever be intentional? Some smart savvy advice from Patricia Redsicker  at Social Media Examiner . . .

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Graig Angarella's curator insight, February 19, 2014 1:36 AM

To begin, I agree that it is important to actually listen and respond to the feedback you and your company receive through social media, otherwise, what's the point? Customers want their opinions to be heard, so it's important to take the time to hear their input and then take action. Secondly, I can honestly say that social advertising and email updates are not very appealing to me, however, if the message is short and to the point, and has somewhat of an intriguing factor in it, it may grab my attention. Also, and again this is just a personal opinion, but I feel like adding a little humor never hurts. Lastly, I agree that it is important to keep tabs and documentation of your social media links and pages, because that is how you will be able to keep track of what is successful and what is not.

Debra Hess Norris's curator insight, March 16, 2014 10:43 AM

Interesting advice to consider as we aim to better  use social media to strengthen our messsage about the value and importance of the preservation of cultural heritage. 

Erica Thayer's curator insight, March 18, 2014 1:43 PM

This article discusses five trends that are expected to arise in social media marketing during the year of 2014.  The trends include: the importance of social listening, social advertising, the integration of email and social media, the assembly of a social media team, and social media return on investment.  While reading the article, I was intrigued by the discussion of the relationship between email and social media.  With the rise in popularity of social media, most (including myself) would think that email is booming obsolete in terms of creating relationships with companies.  I consider email to be a platform for communicating with coworkers and friends, but not really a popular way to communicate with current and potential customers.  This article claims that companies can encourage email subscribers to connect on social media platforms such as Facebook and Twitter, creating more social visibility.  It claims that by sending an email, the company has more control over their relationships and can extend them.  I am not sure if I agree with this point 100%, as I am a firm believer in two way communication and it is unlikely that a customer will reply to an email sent by a business.  I also felt that the discussion on social media ROI was interesting, as it seems that measurements are still confusing to companies and we're still unsure how beneficial social media marketing is.  It is important to have a measurable goal and to understand the preferences of the target market in order to be able to measure any kind of return on investment.

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Tapping into the minds of your audience: The psychology of social media

Tapping into the minds of your audience: The psychology of social media | Social Media Bites! | Scoop.it
Many digital marketers make a common error from the outset when planning their content marketing campaigns.
David Blundell's insight:

 Do you understand what motivates your audience to interact with your social media presence? You need to know . . .

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9 Ways Top Brands Use Social Media for Better Customer Service

9 Ways Top Brands Use Social Media for Better Customer Service | Social Media Bites! | Scoop.it
There's a lot to be learned from how the big brands handle their customers on social media channels. These 9 examples should be part of your customer service playbook.
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David Blundell's comment, December 19, 2011 3:53 AM
@Hidden ground and Khaled - No probs- some really good advice here . . .
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5 Ways to Generate More Business From LinkedIn

5 Ways to Generate More Business From LinkedIn | Social Media Bites! | Scoop.it
Here's how to use LinkedIn for your business. Follow these steps to create a strong business network on LinkedIn and cultivate leads.
David Blundell's insight:

LinkedIn has massive potential to help you and your business but are you getting the best out of it? Here are some excellnet tips to improve your LinkedIn presence . . .

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How to Use Social Media for Customer Research

How to Use Social Media for Customer Research | Social Media Bites! | Scoop.it

Great tips on using social media to help your find out more about your customers . . .

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