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Social Media Bites!
Bitesize news, tips and rumours about all things social from David Blundell
Curated by David Blundell
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Twitter Advanced Search: The Ultimate Guide from RazorSocial

Twitter Advanced Search: The Ultimate Guide from  RazorSocial | Social Media Bites! | Scoop.it
Do you know how to find information with Twitter Advanced Search and apply a range of filters to drill down to the results you want? Find out more here!
David Blundell's insight:

You don't have to spend fortunes on customer research or tracking your activity when you can do so much with Twitter's own Advanced Search. Here's a great guide from @RazorSocial 's Ian Cleary . . .

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6 Facebook Marketing Tips for Managing Your Facebook Page

6 Facebook Marketing Tips for Managing Your Facebook Page | Social Media Bites! | Scoop.it
Use these simple Facebook page tips to become a more effective admin and make your page more professional starting today.
David Blundell's insight:

So you know everything about  Facebook? Here's a list of good practice habits from Jim Belosic of #Shortstack if you work on a Facebook page professionally. I really love #4 . . . 

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renata mello's curator insight, February 3, 2014 8:08 AM

This seems like an obvious one for social media professionals, but I had a few issues with Facebook before. So I would recommend checking the updates, changes and the tips provided.

 

Enjoy!

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Facebook Slightly Tweaked How The Site Works — And It Screwed An Entire Profession

Facebook Slightly Tweaked How The Site Works — And It Screwed An Entire Profession | Social Media Bites! | Scoop.it
Social media marketing firms are going to have to figure out new core competencies or they are going to go out of business.
David Blundell's insight:

If you run a Facebook brand page, have you seen a sharp drop in traffic this month? This could be the reason why . . . 

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Why a Klout score may be an appropriate marketing metric - Schaefer Marketing Solutions: We Help Businesses {grow}

Why a Klout score may be an appropriate marketing metric - Schaefer Marketing Solutions: We Help Businesses {grow} | Social Media Bites! | Scoop.it
Klout has attracted it share of critics but it is also an undoubtedly useful tool for businesses trying to achieve a culture of content creation
David Blundell's insight:

Three common-sense explanations as to why Klout is a good  social media analytics tool. What do you think? . . .

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Forrester says Facebook is failing marketers. Here's why I disagree

Forrester says Facebook is failing marketers. Here's why I disagree | Social Media Bites! | Scoop.it
This week saw the release of a controversial report from Forrester, claiming that ‘Facebook is failing marketers’.
David Blundell's insight:

So is Facebook a weak advertising option or are we not using it as well as we could? An excellent, thought-provoking post from Econsultancy's Matt Owen . . .

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How to Build a LinkedIn Marketing Plan that Delivers Ongoing Results | Social Media Examiner

How to Build a LinkedIn Marketing Plan that Delivers Ongoing Results | Social Media Examiner | Social Media Bites! | Scoop.it
LinkedIn for business: here's a complete guide to create the marketing strategy you need for your business to be successful on LinkedIn
David Blundell's insight:

Are you getting the most out of LinkedIn? Here's some great tips on using the channel for targeted marketing . . .

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Socially Good Clare's curator insight, September 15, 2013 11:18 AM

Great marketing tips here.

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Graph Search - coming to a Facebook near you

Graph Search - coming to a Facebook near you | Social Media Bites! | Scoop.it
Facebook's new feature, Graph Search, is imminent - but is sure to be accompanied by privacy concerns.
David Blundell's insight:

Reach for your privacy settings - Facebook Graph Search is here! . . .

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How to Use Pinterest Analytics, 6 Metrics Worth Measuring | Social Media Examiner

How to Use Pinterest Analytics, 6 Metrics Worth Measuring | Social Media Examiner | Social Media Bites! | Scoop.it
Pinterest analytics: How to measure your Pinterest activity to help your business identify what types of content resonate best with your specific audience.
David Blundell's insight:

Do you know how effective your Pinterest activty is? Once your verify your website you'll have access to data which can help you make the right marketing decisions . . .

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6 Facebook Metrics You Should Be Measuring . . .

6 Facebook Metrics You Should Be Measuring . . . | Social Media Bites! | Scoop.it
Facebook Page Statistics: Here are the statistics you need to measure and how to measure them to determine your Facebook Page’s performance.
David Blundell's insight:

So Facebook give you loads of stats but do you really understand them? This great post drills down into the nitty gritty and helps you really understand your reach . . .

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Suzanne Schumacher's curator insight, March 18, 2013 9:23 AM

I'm so pleased to see that I already suggest most of them when saying which ones count.

AlGonzalezinfo's curator insight, March 18, 2013 1:27 PM

cool scoop! 

from the article:

 

Do you feel lost when you’re looking at your Facebook Page statistics?

Well, you’re not alone. Facebook metrics can be overwhelming and most Facebook Insights terminology is still hazy for many of us.

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Facebook Announce A New Pages Structure for Global Brands

Facebook Announce A New Pages Structure for Global Brands | Social Media Bites! | Scoop.it

Facebook have just announced Global Pages, a new structure that looks like it will provide a better localized experience for a brand’s customers . . .

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4 Social Media Goals Every Business Should Measure

4 Social Media Goals Every Business Should Measure | Social Media Bites! | Scoop.it

Social media business goals: How to measure and increase your brand awareness and website traffic, visitor loyalty and conversion rates . . .

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Klout Unveils Redesign And A Scoring System That Looks At Real World Influence | TechCrunch

Klout Unveils Redesign And A Scoring System That Looks At Real World Influence | TechCrunch | Social Media Bites! | Scoop.it

Bad news for Beiber? Klout, the site that aims to measure your online influence, has made some big changes to its scoring system, and it has a new look to match . . .

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YouTube Improves Audio Editing With New Interface and More Tracks

YouTube Improves Audio Editing With New Interface and More Tracks | Social Media Bites! | Scoop.it

YouTube just got a whole lot better with updated audio editing capabilities . . .

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5 Social Media Trends for 2014, New Research

5 Social Media Trends for 2014, New Research | Social Media Bites! | Scoop.it
Social media research reveals which social media trends are important, including social listening, social advertising, integrated marketing and more.
David Blundell's insight:

If you don't measure your social marketing activity, how will you ever be intentional? Some smart savvy advice from Patricia Redsicker  at Social Media Examiner . . .

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Graig Angarella's curator insight, February 19, 2014 1:36 AM

To begin, I agree that it is important to actually listen and respond to the feedback you and your company receive through social media, otherwise, what's the point? Customers want their opinions to be heard, so it's important to take the time to hear their input and then take action. Secondly, I can honestly say that social advertising and email updates are not very appealing to me, however, if the message is short and to the point, and has somewhat of an intriguing factor in it, it may grab my attention. Also, and again this is just a personal opinion, but I feel like adding a little humor never hurts. Lastly, I agree that it is important to keep tabs and documentation of your social media links and pages, because that is how you will be able to keep track of what is successful and what is not.

Debra Hess Norris's curator insight, March 16, 2014 10:43 AM

Interesting advice to consider as we aim to better  use social media to strengthen our messsage about the value and importance of the preservation of cultural heritage. 

Erica Thayer's curator insight, March 18, 2014 1:43 PM

This article discusses five trends that are expected to arise in social media marketing during the year of 2014.  The trends include: the importance of social listening, social advertising, the integration of email and social media, the assembly of a social media team, and social media return on investment.  While reading the article, I was intrigued by the discussion of the relationship between email and social media.  With the rise in popularity of social media, most (including myself) would think that email is booming obsolete in terms of creating relationships with companies.  I consider email to be a platform for communicating with coworkers and friends, but not really a popular way to communicate with current and potential customers.  This article claims that companies can encourage email subscribers to connect on social media platforms such as Facebook and Twitter, creating more social visibility.  It claims that by sending an email, the company has more control over their relationships and can extend them.  I am not sure if I agree with this point 100%, as I am a firm believer in two way communication and it is unlikely that a customer will reply to an email sent by a business.  I also felt that the discussion on social media ROI was interesting, as it seems that measurements are still confusing to companies and we're still unsure how beneficial social media marketing is.  It is important to have a measurable goal and to understand the preferences of the target market in order to be able to measure any kind of return on investment.

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How Iron Maiden found its worst music pirates -- then went and played for them

How Iron Maiden found its worst music pirates -- then went and played for them | Social Media Bites! | Scoop.it
The British heavy metal legends used analytics to determine where the greatest amount of music theft was taking place, then set up gigs in those areas. The result? Sellout shows.
David Blundell's insight:

If you can't beat 'em, join 'em. Iron Maiden use smart data to find out where their biggest music pirates lived and arranged their tour dates in these cities . . . 

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LinkedIn’s New Showcase Pages Allow Companies To Highlight Specific Products And Projects | TechCrunch

LinkedIn’s New Showcase Pages Allow Companies To Highlight Specific Products And Projects | TechCrunch | Social Media Bites! | Scoop.it
LinkedIn is announcing a new feature called a Showcase Page that will allow businesses on the professional networking site to target the fans of a specific..
David Blundell's insight:

This new feature from LinkedIn means you can showcase up to 10 of your projects or products. Could work for many companies including my own . . .

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72% of customers expect complaints on Twitter to be answered in one hour

72% of customers expect complaints on Twitter to be answered in one hour | Social Media Bites! | Scoop.it
53% of customers who ask a brand a question on Twitter expect a response within one hour.
David Blundell's insight:

Warning! You have a  Twitter feed. Good. Now make sure you're  looking after it  because your customers will not forgive slow response to customer service . . .

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Facebook rolling out new Page Insights globally - Inside Facebook

Facebook rolling out new Page Insights globally - Inside Facebook | Social Media Bites! | Scoop.it
The new and improved Page Insights, which have been rolling out slowly to Facebook page admins, are coming to all page owners soon.
David Blundell's insight:

Have you seen the new look Facebook Insights? What do you think of the changes?

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Demystifying How Facebook's EdgeRank Algorithm Works: INFOGRAPHIC

Demystifying How Facebook's EdgeRank Algorithm Works: INFOGRAPHIC | Social Media Bites! | Scoop.it
Masses of data goes into calculating what appears in our news feeds. But you don't need to be rain man to master the EdgeRank algorithm.
David Blundell's insight:

Gazoinks! Batman and Robin demistify Facebook Edgerank in this infographic - Go Go Gotham City . . .

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3 Fantastic Twitter Hashtag Analytics tools

3 Fantastic Twitter Hashtag Analytics tools | Social Media Bites! | Scoop.it
Twitter Hashtag analytics tools can help you report on and analyze the traffic for a particular hashtag on twitter. In this article we discuss 3 great tools.
David Blundell's insight:

I was introduced to Hash tracking (pictured above)  by @JoshROINut (thanks Josh!) and used it to gather data on the British Council's recent #StaySafe infographic. I was very impressed with its ability to keep you abreast of your campaign in real time . . .

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Kathy E Gill's curator insight, July 11, 2013 4:49 AM

Hash tracking - tee-hee!

Chris Lentzy's curator insight, July 18, 2013 4:44 AM

I have a number of people who are addicted to hashtag tracking. If you are are one of these people here are 3 tools you can use.

Amanda Hoffmann's curator insight, July 26, 2013 9:18 PM

TWITTER ANALYTICS TOOLS

How to use hashtags for insights and engagement

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Pinterest Analytics: Know What Content Resonates and What Drives Traffic

Pinterest Analytics: Know What Content Resonates and What Drives Traffic | Social Media Bites! | Scoop.it
Now you can track, in any given period, what content your customers are engaging with the most. What content resonates with your audience? What is driving traffic to your website?
David Blundell's insight:

Pinterest has got now got some serious new data analytics options to help businesses . . .

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6 Free Mobile Apps to Enhance Your Social Media Marketing

6 Free Mobile Apps to Enhance Your Social Media Marketing | Social Media Bites! | Scoop.it

Mobile Marketing: 6 Smartphone apps to help you manage your social media activities . . .

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Twitter Opens Up To Search Engines

Twitter Opens Up To Search Engines | Social Media Bites! | Scoop.it

Twitter recently updated its robots.txt file and, though the change opens up millions of pages to being crawled, there’s no guarantee that the main search engines want what Twitter is offering . . .

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5 Ways to Increase Your Facebook Engagement

5 Ways to Increase Your Facebook Engagement | Social Media Bites! | Scoop.it

Facebook marketing strategy: learn the strategies you need to make your page sticky, from those lovely people at Social Media Examiner . . .

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5 Things Your Digital Agency Isn’t Telling You

5 Things Your Digital Agency Isn’t Telling You | Social Media Bites! | Scoop.it

Five uncomfortable truths you may never hear from your Digital agency -  so make sure you discuss with them . . .

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