How LinkedIn transformed itself into a beautiful mobile butterfly | Social Media Bites! | Scoop.it

 

SAN FRANCISCO — When you use LinkedIn’s mobile apps today, you might not even notice the series of bounces, slides, and pops that take place under your fingers. But you’ll definitely feel their combined effect, a very deliberate manipulation on LinkedIn’s part to make their app feel special, light, beautiful, and useful in your hand.

 

This focus on experience was the topic of a chat today between VentureBeat founder Matt Marshall and Deep Nishar, LinkedIn’s senior vice president of products and user experience, at MobileBeat 2013.


Via Anita Windisman, Gerrit Bes