Social Media Bites!
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Social Media Bites!
Bitesize news, tips and rumours about all things social from David Blundell
Curated by David Blundell
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5 Social Media Trends for 2014, New Research

5 Social Media Trends for 2014, New Research | Social Media Bites! | Scoop.it
Social media research reveals which social media trends are important, including social listening, social advertising, integrated marketing and more.
David Blundell's insight:

If you don't measure your social marketing activity, how will you ever be intentional? Some smart savvy advice from Patricia Redsicker  at Social Media Examiner . . .

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Graig Angarella's curator insight, February 19, 2014 1:36 AM

To begin, I agree that it is important to actually listen and respond to the feedback you and your company receive through social media, otherwise, what's the point? Customers want their opinions to be heard, so it's important to take the time to hear their input and then take action. Secondly, I can honestly say that social advertising and email updates are not very appealing to me, however, if the message is short and to the point, and has somewhat of an intriguing factor in it, it may grab my attention. Also, and again this is just a personal opinion, but I feel like adding a little humor never hurts. Lastly, I agree that it is important to keep tabs and documentation of your social media links and pages, because that is how you will be able to keep track of what is successful and what is not.

Debra Hess Norris's curator insight, March 16, 2014 10:43 AM

Interesting advice to consider as we aim to better  use social media to strengthen our messsage about the value and importance of the preservation of cultural heritage. 

Erica Thayer's curator insight, March 18, 2014 1:43 PM

This article discusses five trends that are expected to arise in social media marketing during the year of 2014.  The trends include: the importance of social listening, social advertising, the integration of email and social media, the assembly of a social media team, and social media return on investment.  While reading the article, I was intrigued by the discussion of the relationship between email and social media.  With the rise in popularity of social media, most (including myself) would think that email is booming obsolete in terms of creating relationships with companies.  I consider email to be a platform for communicating with coworkers and friends, but not really a popular way to communicate with current and potential customers.  This article claims that companies can encourage email subscribers to connect on social media platforms such as Facebook and Twitter, creating more social visibility.  It claims that by sending an email, the company has more control over their relationships and can extend them.  I am not sure if I agree with this point 100%, as I am a firm believer in two way communication and it is unlikely that a customer will reply to an email sent by a business.  I also felt that the discussion on social media ROI was interesting, as it seems that measurements are still confusing to companies and we're still unsure how beneficial social media marketing is.  It is important to have a measurable goal and to understand the preferences of the target market in order to be able to measure any kind of return on investment.

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How to Build and Measure Social Media ROI - HootSuite Social Media

How to Build and Measure Social Media ROI - HootSuite Social Media | Social Media Bites! | Scoop.it
Discover the 3 essential steps that Tent Social took to measure social media ROI with STOCK Restaurant.
David Blundell's insight:

Love this entirely focused approach to managing your social media ctivity strategically. Chocolate shoes too - yummy!!

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David Blundell's comment, August 1, 2013 7:20 AM
Oops, that word above should read "activity". Now where are my glasses . . .
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Pinterest Analytics: Know What Content Resonates and What Drives Traffic

Pinterest Analytics: Know What Content Resonates and What Drives Traffic | Social Media Bites! | Scoop.it
Now you can track, in any given period, what content your customers are engaging with the most. What content resonates with your audience? What is driving traffic to your website?
David Blundell's insight:

Pinterest has got now got some serious new data analytics options to help businesses . . .

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Facebook Quietly Loosens Restrictions On Cover Images For Pages - AllFacebook

Facebook Quietly Loosens Restrictions On Cover Images For Pages - AllFacebook | Social Media Bites! | Scoop.it
Facebook quietly lifted almost all of its restrictions on cover images for pages, keeping in place the rule that text can only occupy 20 percent.
David Blundell's insight:

Wow! This could be very significant in how you use your Facebook cover images from now. Very interesting . . .

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5 Things Your Digital Agency Isn’t Telling You

5 Things Your Digital Agency Isn’t Telling You | Social Media Bites! | Scoop.it

Five uncomfortable truths you may never hear from your Digital agency -  so make sure you discuss with them . . .

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How to Use Facebook Ads: An Introduction | Social Media Examiner

How to Use Facebook Ads: An Introduction | Social Media Examiner | Social Media Bites! | Scoop.it
Facebook ads: What you need to know to make smart decisions about how to promote your brand and engage with fans through advertising on Facebook.
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5 Ways to Get Your Entire Company On Board With Social Media

5 Ways to Get Your Entire Company On Board With Social Media | Social Media Bites! | Scoop.it

Is everyone supporting social media at your company?Are you struggling to get the support you need? Great blog from Social Media Examiner with some ideas to help you it . . .

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How to Build a LinkedIn Marketing Plan that Delivers Ongoing Results | Social Media Examiner

How to Build a LinkedIn Marketing Plan that Delivers Ongoing Results | Social Media Examiner | Social Media Bites! | Scoop.it
LinkedIn for business: here's a complete guide to create the marketing strategy you need for your business to be successful on LinkedIn
David Blundell's insight:

Are you getting the most out of LinkedIn? Here's some great tips on using the channel for targeted marketing . . .

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Socially Good 's curator insight, September 15, 2013 11:18 AM

Great marketing tips here.

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Social media marketing: What is the ROI?

Social media marketing: What is the ROI? | Social Media Bites! | Scoop.it
The big question that is often asked about social media when it comes to investing money, resources, and time is "what is the return on investment?
David Blundell's insight:

This question is comes up time and time again but is it actually the right question? . . .

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How Much is One Facebook Fan Worth?

How Much is One Facebook Fan Worth? | Social Media Bites! | Scoop.it
Acquiring Facebook "likes" has become the major goal of many social media marketing efforts.
David Blundell's insight:

What is the ROI of social media? This is one of the most common questions asked (usually by Senior Managers!) and Jeff Bullas has an answer related to Facebook, thanks to Experian Hitwise UK . . .

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Facebook Announce A New Pages Structure for Global Brands

Facebook Announce A New Pages Structure for Global Brands | Social Media Bites! | Scoop.it

Facebook have just announced Global Pages, a new structure that looks like it will provide a better localized experience for a brand’s customers . . .

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6 Tips to Improve Your Facebook Advertising Results

6 Tips to Improve Your Facebook Advertising Results | Social Media Bites! | Scoop.it

After yesterday's Facebook campaigns Scoop, here are 6 great tips to help you increase your return on Facebook Ads . . .

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Mums The Word! - They are the best brand advocates . . .

Mums The Word! - They are the best brand advocates . . . | Social Media Bites! | Scoop.it

New study shows the power of Mum knowing best and sharing it on social media . . .

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How to Get the Most Out of Google Analytics . . .

How to Get the Most Out of Google Analytics . . . | Social Media Bites! | Scoop.it

Google Analytics is a powerful, free tool for measuring your website's traffic and engagement. Here's an overview from Mashable of the core features and the metrics you should be paying close attention to.

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