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Bitesize news, tips and rumours about all things social from David Blundell
Curated by David Blundell
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How to Simplify Google Analytics Reports via RazorSocial

How to Simplify Google Analytics Reports via RazorSocial | Social Media Bites! | Scoop.it
Google Analytics reporting can be quite complex, are you looking for ways to present the information in a better way?
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How to Boost Your YouTube Visibility

How to Boost Your YouTube Visibility | Social Media Bites! | Scoop.it
Do you have a YouTube channel for your business? In this article, you'll discover how to boost visibility for your YouTube channel.
David Blundell's insight:

YouTube is a powerful social media channel but are you making the best of it? Here are some excellent tips via @SMExaminer to help you out . . .

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How to Use Pinterest Promoted Pins

How to Use Pinterest Promoted Pins | Social Media Bites! | Scoop.it
Do you use Pinterest in your social media strategy? This article shares what promoted pins are, and how, when and why to use them.
David Blundell's insight:

For those of you that use Pinterest as part of your social media marketing you now have the option to promote pins on a Cost Per Click  basis, similar to Facebook and Google. Here's a great blog post from Cynthia Sanchez with the  complete skinny, or should be the complete Pinny? . . .

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Erik Retallick's curator insight, October 9, 2014 6:24 AM

Pinterest is often overlooked. The great thing about it is that it relies on visual stimuli and we live in more of a visual than literate society.

Allison Lloyd's curator insight, October 13, 2014 5:47 PM

The article “How to Use Pinterest Promoted Pins” by Cynthia Sanchez explains how to use this social media platform as part of your digital marketing strategy. 

Pinterest’s “promoted pins” are the sites answer to advertising.  They target certain locations and demographics, putting your content closer to the eyes of the people you want to view it. 

Unlike regular social media marketing, this type is not allowed to contain any call to actions.  It must simply link to an accurate, relevant website, and there must not be any immediate sign up prompts.

These pins can be a way to get in front of the eyes of new customers you want to target, especially those customers that you haven’t been able to reach with other types of marketing.  Pinterest provides an interactive way to reach their consumers, and provided an easy way for pinners to share these advertisements with their friends in a way that makes it feel like their own. 

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18 Amateur Social Media Marketing Mistakes To Avoid - Part 1

18 Amateur Social Media Marketing Mistakes To Avoid - Part 1 | Social Media Bites! | Scoop.it
Social media marketing isn't rocket science, however there are an incredible amount of details, nuances and procedures that not only take time to understand, they're changing on a daily basis. If y...
David Blundell's insight:

Its not only amateurs - I've seen many so-called professionals committing some of these social media crimes too. The truth is we're all learning all the time and this list of "don't dos" from Bundlepost is really worth studying. Oh, and, DON'T DO NUMBER 2!! . . .

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Toni Nunn's curator insight, August 16, 2014 1:03 PM
Worth a read just to remind yourself.
Sylvie BH's curator insight, August 28, 2014 6:27 AM

Des erreurs à ne pas commettre pour ne pas faire avec les médias sociaux ce qu'on ne ferait pas IRL. 

Greg Arnaz's curator insight, August 28, 2014 2:48 PM

PHO-G's Marketing

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5 Google+ Features You Probably Aren’t Taking Advantage Of

5 Google+ Features You Probably Aren’t Taking Advantage Of | Social Media Bites! | Scoop.it
A simple list of Google+ features to help improve your user experience, how you post your content, look at performance, and audit your brand page
David Blundell's insight:

Some really great tips here about Google+. Do you know all of these? . . .

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Andrew Taylor's curator insight, February 17, 2014 11:31 AM

Really great information.

Randy Bauer's curator insight, March 6, 2014 7:19 PM

Dive deep into Google Plus and you will probably discover more. The Ripple view is a great way to measure your social shares throughout google plus. Have Fun.

YOBSN Money's curator insight, April 30, 2014 1:11 PM

Great platform and growing all the time. These tips should be well worth the read.

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You Do Not Own Your Audience | The Marketing Nut

You Do Not Own Your Audience | The Marketing Nut | Social Media Bites! | Scoop.it
Audiences can not be owned because human beings can not be owned. You do not own your audience, social media community or blog readers.
David Blundell's insight:

Great post from Pam Moore - @pammktgnut -  about not being presumptous and treating your social audience with respect . . .

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How to Use Twitter Ads for More Exposure, Leads and Sales

How to Use Twitter Ads for More Exposure, Leads and Sales | Social Media Bites! | Scoop.it
Here's how to use Promoted Tweets, Promoted Accounts and Lead Generation Cards to reach your audience on Twitter.
David Blundell's insight:

Have you dipped your toes into Twitter advertising yet? This great post from Kristi Hines gives you the skinny on what's available . . .

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Google+ Launches Social Ad Called +Post to Appear Across Display Network

Google+ Launches Social Ad Called +Post to Appear Across Display Network | Social Media Bites! | Scoop.it
Google+ has launched (in beta) its own social ad called "+Post." The feature allows brands to promote their Google+ posts across the Google Display Network, in order to attract traffic back to the brand's page on Google+.
David Blundell's insight:

So Google+ now has a serious ad proposition? Could this be a game-changer and a real challenge to Facebook?

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Forrester says Facebook is failing marketers. Here's why I disagree

Forrester says Facebook is failing marketers. Here's why I disagree | Social Media Bites! | Scoop.it
This week saw the release of a controversial report from Forrester, claiming that ‘Facebook is failing marketers’.
David Blundell's insight:

So is Facebook a weak advertising option or are we not using it as well as we could? An excellent, thought-provoking post from Econsultancy's Matt Owen . . .

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Should Your Company Be on Google+?

Should Your Company Be on Google+? | Social Media Bites! | Scoop.it
Consider these implications if you’re wondering (for the millionth time) whether your company should be paying attention to Google+.
David Blundell's insight:

Is it time to take a serious plunge into Google+? Some persuavive evidence why that answer should be yes . . .

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Rebekah Radice, Social Media Strategist, Brand Management, Speaker, Trainer

Rebekah Radice, Social Media Strategist, Brand Management, Speaker, Trainer | Social Media Bites! | Scoop.it
As you build out your online presence, adding Google+ is a key component to your marketing strategy. Dominate your personal brand using Google Plus fuel!
David Blundell's insight:

Superb tips for getting the most out of Google+ . . . 

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Graph Search - coming to a Facebook near you

Graph Search - coming to a Facebook near you | Social Media Bites! | Scoop.it
Facebook's new feature, Graph Search, is imminent - but is sure to be accompanied by privacy concerns.
David Blundell's insight:

Reach for your privacy settings - Facebook Graph Search is here! . . .

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Tapping into the minds of your audience: The psychology of social media

Tapping into the minds of your audience: The psychology of social media | Social Media Bites! | Scoop.it
Many digital marketers make a common error from the outset when planning their content marketing campaigns.
David Blundell's insight:

 Do you understand what motivates your audience to interact with your social media presence? You need to know . . .

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Google+ updates aim to breathe new life into ailing social network

Google+ updates aim to breathe new life into ailing social network | Social Media Bites! | Scoop.it
Google whittled down its Google+ platform to the bone as part of a new redesign that highlights groups and topics. But does the latest batch of changes represent a new beginning for the struggling social network, or the beginning of the end?
David Blundell's insight:

So Google+ has been "reimagined" (whatever that means!). What do you think of the changes? Is this the shot in the arm to revive the ailing social media channel? . . .

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Why Google+ is the place for passions

Why Google+ is the place for passions | Social Media Bites! | Scoop.it
The single biggest controversy about social media is whether Google+ is a dying wasteland of non-activity or a hive of conversation and engagement. Mike Elgan is here to explain why it's the latter.
David Blundell's insight:

Cupcakes, scuba or tattoos? You'll find all these and 1,000 more topics on Google+, a place for your passions . . .

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6 Lessons in Storytelling from Steven Spielberg via OneSpot

6 Lessons in Storytelling from Steven Spielberg via OneSpot | Social Media Bites! | Scoop.it

"Storytelling is an art that requires finesse, integrity and a touch of humility, and there is possibly no greater storyteller than filmmaker Steven Spielberg."

 

Read the full article to find out more about these 6 storytelling lessons from Spielberg:

Work with the right collaboratorsGet up close and personalKnow when to repurpose great storiesDelight in the processStory first, technique secondLearn from your mistakes


Via Kim Zinke (aka Gimli Goose), Os Ishmael
David Blundell's insight:

As content marketers, we can learn really valuable lessons from the best story-tellers and they don't come much better than Steven Spielberg. Fascinating and really useful blog post . . .

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Lorraine Elvire Wagenaar's curator insight, August 20, 2014 8:55 AM

Hij is gewoon goed, maakt goede films.

Lorraine Elvire Wagenaar's curator insight, August 22, 2014 3:59 AM

Hij maakt gewoon hele goede films.

Venkatesh Iyer (venkyiyer.com)'s curator insight, August 23, 2014 1:15 AM

The master speaks.

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5 Common Mistakes to Avoid on Google+ - Jeffbullas's Blog

5 Common Mistakes to Avoid on Google+ - Jeffbullas's Blog | Social Media Bites! | Scoop.it
Google+ is the second largest social media network.behind Facebook and people are still confused about it. Here are some common mistakes to avoid on Google+
David Blundell's insight:

Some good tips from Jeff Bullas on making sure you optimize your Google+ account. Don't know why he used Leo Sayer for the image though! . . .

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Sylvia Alvarez's curator insight, May 19, 2014 4:48 PM

Artículo interesante donde se plantean errores que cometemos por desconocimiento en el uso  de la herramienta Google+.

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Which Social Networks Should You Care About in 2014? - Digital Europe

Which Social Networks Should You Care About in 2014? - Digital Europe | Social Media Bites! | Scoop.it
It’s hard to believe that Facebook will be ten years old this February and yet social media still seems new to many of us.
David Blundell's insight:

Some really interesting data about what's hot and not in social in 2014 . . .

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Ana Melo's curator insight, March 12, 2014 5:41 AM

Great info graphic portrait of digital Europe.

sobrie01's curator insight, April 9, 2014 2:35 PM

How can we better leverage these options in learning? How do we leverage these to show best practices, quick bites of information for a particular group or use it in the classroom for application learning through video and discussion of that video. Interesting. Anyone doing it?

YOBSN Money's curator insight, April 30, 2014 1:14 PM

This should be very interesting great looking infographic agree?

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Sorry, Google+, We Still Won't Come to Your Party

Sorry, Google+, We Still Won't Come to Your Party | Social Media Bites! | Scoop.it

By now, it's a depressingly familiar business tactic from Google. The search giant changes a feature somewhere in its arsenal of services to force Google+ on you . . .

David Blundell's insight:

Now Google are letting anyone with a Google+ account contact you on your Gmail account. Is this what you want? . . .

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YouTube opens up live streaming to all verified accounts

YouTube opens up live streaming to all verified accounts | Social Media Bites! | Scoop.it
Accounts in good standing with the video-sharing site can now begin live video streaming, regardless of their number of followers. Read this article by Steven Musil on CNET News.
David Blundell's insight:

You can now include a Google+ Hangout on Air as part of the stream too. You must make sure your YouTube account is verified . . .

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Google Plus Integrated with YouTube: Online Backlash | Social Media Today

Google Plus Integrated with YouTube: Online Backlash | Social Media Today | Social Media Bites! | Scoop.it
Google has linked YouTube comments to its Google Plus network - and it has caused an uproar.
David Blundell's insight:

Are you one of the hacked off YouTubers because of Google+ forced integration with the channel or does it really not matter a hill of beans? . . .

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6 Biggest Mistakes Brands Make on YouTube

6 Biggest Mistakes Brands Make on YouTube | Social Media Bites! | Scoop.it
In the beginning, YouTube was a playground for amateurs to post home movies, webcam confessionals and videos of cats chasing string. And it was good. As the platform grew up, a ...

Via yeohyc
David Blundell's insight:

A great list of what not to do on YouTube. Thanks@yeohyc . . .

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yeohyc's curator insight, October 15, 2013 12:45 AM

In 2013, we stand at the beginning of a new epoch; one in which brands are becoming creators themselves and, instead of producing.

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10 Top Brands Taking Google+ By Storm - SumAll

10 Top Brands Taking Google+ By Storm - SumAll | Social Media Bites! | Scoop.it
As of May 2013, there were 359 million users on Google +, yet the network still remains a mystery for many small to medium size businesses when it comes to leveraging its audience and gaining traction utilizing its many unique features.
David Blundell's insight:

Have you got Google+ as part of your armoury of social channels? This great post tells you how the top ten brands are exploiting it t0 geat effect with some good takeways too . . .

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8 content marketing principles most companies get wrong

8 content marketing principles most companies get wrong | Social Media Bites! | Scoop.it
Content marketing is the logical evolution of social media, the practice that puts the theory into action. Many companies whether B2B, B2C, enterprise or small business, are jumping on the content bandwagon.
David Blundell's insight:

Very good advice which starts with "Serve your audience, not your customer". Sounds logical but do companies always do this on social media? . . .

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Stefano Principato's curator insight, August 6, 2013 8:43 AM

Creating content-sharing relationships with these groups of like-minded folks could be as simple as asking.

Luke Hancock - H&H Social Design's curator insight, August 9, 2013 5:28 PM

While I believe the publication process of content has to be expedited, I think #2 has to come with a caveat of assure you're producing quality content.

 

I disapprove of barriers (internal & external) and bureaucracy preventing you from consistently producing content, I still think there needs to be measures that assures your content will resonate with your audience. 

 

Certainly, brands/companies don't realize all the content they're producing or content opportunities that are under their news.

 

Great read. 

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5 Tips to Design the Best YouTube Channel Page

5 Tips to Design the Best YouTube Channel Page | Social Media Bites! | Scoop.it
There's a science to setting up the perfect YouTube channel page. Get the lowdown on crucial elements.
David Blundell's insight:

Is your YouTube channel as good as it could be? Here's some great tips from those lovely people at Mashable . . .

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