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Social Media Bites!
Bitesize news, tips and rumours about all things social from David Blundell
Curated by David Blundell
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11 Ways to Boost Facebook Engagement for Small Businesses

11 Ways to Boost Facebook Engagement for Small Businesses | Social Media Bites! | Scoop.it
Are you looking for better ways to engage your fans? In this article you'll find 11 ways small businesses can improve Facebook engagement.
David Blundell's insight:

Some great ways to engage your Facebook audiences from the excellent @AndreaVahl - love the Facebook party! . . .

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Keith Ramsay's curator insight, April 29, 6:06 AM

Mostly tried and tested strategies, but many small businesses owners will be thinking "how the hell am I going to fit in a puppy reference into my Facebook post again today?"

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Should Marketers Care About Social Media Fan Counts?

Should Marketers Care About Social Media Fan Counts? | Social Media Bites! | Scoop.it
Like any brand marketer, I went through the 3 phases of Facebook algorithm grief in 2014: outrage, sadness, and finally, sanguinity. The changes to the Facebook algorithm that may ultimately limit
David Blundell's insight:

At last a common-sense post about Facebook fan counts . . . 

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Patrick Findlay's curator insight, April 11, 9:46 AM

Interesting PoV about Social Media interactions altogether.

 

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How to Implement a Loyalty Program Using Social Media |

How to Implement a Loyalty Program Using Social Media | | Social Media Bites! | Scoop.it
A loyalty program is an excellent way to gain audience insights while rewarding your most engaged fans. Here's how to run a social media loyalty programs.
David Blundell's insight:

Some really great ideas on using loyalty programmes to convert customers on social media . . .

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Larry Sandoval's curator insight, March 26, 5:56 PM

Loyalty a major factor of business

Showleh Tolbert's curator insight, March 31, 2:49 PM

Very insightful. A lot of value.

FADY's curator insight, April 6, 4:29 AM

Very interesting. You have there insights on loyalty program. A must read

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7 Visual Ideas That Will Increase Your Social Engagement |

7 Visual Ideas That Will Increase Your Social Engagement | | Social Media Bites! | Scoop.it
Do you create visual content for social media? This article shares the seven types of social media images that get the most engagement.
David Blundell's insight:

Some excellent tips from @MarcusHo on how good visuals will help you to increase engagement on your social media channels . . .

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Ivana Dacheva's curator insight, March 25, 9:16 AM

I read this article twice for one afternoon, awesome tips and visual examples.  

Larry Sandoval's curator insight, March 26, 6:03 PM

visualize

SENAME Interactive's curator insight, May 14, 1:27 AM

Visual content is the one that no marketers can overlook. 

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Facebook introduces Relevance Score for ads

Facebook introduces Relevance Score for ads | Social Media Bites! | Scoop.it
The scores, which are based on a scale of 1 to 10, measures how well the ad will perform for its targeted audiences.
David Blundell's insight:

Are your relevant? If so your Facebook ads might be getting cheaper from now on as the company introduces a new relevance score to improve targeting of Newsfeed ads. Find out more . . .

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Digital content trends for 2015

Digital content trends for 2015 | Social Media Bites! | Scoop.it
From better targeted content to joined-up comms channels, our expert panel predicts the big talking points for next year
David Blundell's insight:

Content marketing will get ever more sophisticated in 2015 - find out the opinion of five industry experts . . .

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Kanti Kumar's comment, January 17, 3:06 PM
I think the inevitable trend is that digital content has to be more personal and customised, and content creators and providers have to be more strategic and targeted in their marketing.
Kanti Kumar's curator insight, February 1, 8:09 AM

This article compiles the view of content marketing experts in the private sector. Some of these trends will apply to non-profits as well, especially targeted content and integrated digital channels. But there will be some other important trends, namely curation of content and increased engagement with audience, both of which will help non-profits in raising awareness about the issues on which they are working. What other trends do you foresee for non-profits?

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10 Successful Facebook Marketing Examples

10 Successful Facebook Marketing Examples | Social Media Bites! | Scoop.it

Is your Facebook engagement dropping? Need some inspiration to pump up your Facebook marketing? As the Facebook news feed continues to change, it's important to figure out how to make the platform work for you . . .

David Blundell's insight:

With Facebook making it harder to make in impact with organic reach, you can still make an impact with a free tool we've all got. It's called Imagination! Check out this great blog post from @AndreaVahl . . .

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14 Ways to Make Your Twitter Updates More Creative

14 Ways to Make Your Twitter Updates More Creative | Social Media Bites! | Scoop.it
Are you looking for creative ways to improve your Twitter updates? Do you want to spark better conversations with your followers? Coming up with interesting content ideas for tweets can be challenging for social media marketers. In this article I share 14 ways you can achieve more engagement with your Twitter audience. #1: Questions Tweet…
David Blundell's insight:

Great ideas - Love this very simple photo tweet from KLM that is an easy way to promote your brand in the moment with a smart phone and bit of inspiration. Not everything needs an expensive photo shoot . . .

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Ann Windham's curator insight, November 14, 2014 10:45 AM

BE Creative, NOW.. we hear this every day.  Here are some tips for creative ways to improve Twitter updates.

Cindy Peters's curator insight, November 14, 2014 11:23 AM

Twitter updates need to be interesting - here are some creative ways to improve your tweets, and engage your followers.

Valerie Adler's curator insight, January 17, 4:56 AM

There are some really great - and fresh - tips here on how to write tweets that get people engaged!

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To Be Blunt, a Lot of Your Social-Media Marketing is Getting You Nowhere

To Be Blunt, a Lot of Your Social-Media Marketing is Getting You Nowhere | Social Media Bites! | Scoop.it
An audit of your efforts on social media is will reveal which channels are worth more focus and which ones you should dump.
David Blundell's insight:

Get off of Facebook now! Well, OK, maybe it works for you but just make sure it does. Copyblogger dumped Facebook when they discovered they were getting much more traction from Twitter and Google+ . . .

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Hannah Langlois's curator insight, November 10, 2014 3:44 PM

Many companied believe that social media helps there company so much but this might now be the case. Companies really need to take a look at how much social media really helps their company before putting so much effort into it.

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Facebook contest ideas: the word of mouth campaigns you must see!

Facebook contest ideas: the word of mouth campaigns you must see! | Social Media Bites! | Scoop.it
Our friend and contributor Marcus Ho defines Facebook app campaigns as "word of mouth contests". In his recent article 5 effective ways to
David Blundell's insight:

If you're looking to run a Facebook contest that  customers buy into, here are some really good examples.

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Allison Lloyd's curator insight, October 13, 2014 5:41 PM

“Facebook contest ideas: the word of mouth campaigns you must see!” an article posted by Alexandra Erman explains 4 different types of interactive campaigns used on facebook.com. The first is a fan vote.  It gets users involved, and encourages a sense of comradery that makes people invite their friends.  Word of mouth marketing is displayed here because 90% of the participants were women with the same two interest: children and home décor.

The second type of campaign was a coupon campaign that was distributed through an app.  You could share the app coupon with your friends, showing how “word-of-mouth” marketing can be duplicated into “word of text” marketing!

The third campaign was a photo contest, which is a very interactive way to gain customers.  It is mobile, and promotes the “selfie” which shows that the brand using a campaign like this likes to keep up with trends and be relevant. 

The last campaign is a simple quiz that keeps the user interacting with the page, and shares results with friends. 

 

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DOs and DON'Ts of Social Media Pictures

DOs and DON'Ts of Social Media Pictures | Social Media Bites! | Scoop.it
Are you getting the most out of your social media profiles? Our guide to social media pictures will detail how to best tell your brand's story visually.
David Blundell's insight:

Harry Potter's a wizard with images too. A great post on how to put magic into your social spaces . . .

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5 Tips for Building Meaningful Relationships with Influencers

5 Tips for Building Meaningful Relationships with Influencers | Social Media Bites! | Scoop.it

Does influencer marketing work? Do you actually know who the right influencers are for your business? . . .

David Blundell's insight:

The best advocates are people who already like your brand and are prepared to tell everyone else why . . .

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6 Lessons in Storytelling from Steven Spielberg via OneSpot

6 Lessons in Storytelling from Steven Spielberg via OneSpot | Social Media Bites! | Scoop.it

"Storytelling is an art that requires finesse, integrity and a touch of humility, and there is possibly no greater storyteller than filmmaker Steven Spielberg."

 

Read the full article to find out more about these 6 storytelling lessons from Spielberg:

Work with the right collaboratorsGet up close and personalKnow when to repurpose great storiesDelight in the processStory first, technique secondLearn from your mistakes


Via Kim Zinke (aka Gimli Goose), Os Ishmael
David Blundell's insight:

As content marketers, we can learn really valuable lessons from the best story-tellers and they don't come much better than Steven Spielberg. Fascinating and really useful blog post . . .

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Lorraine Elvire Wagenaar's curator insight, August 20, 2014 8:55 AM

Hij is gewoon goed, maakt goede films.

Lorraine Elvire Wagenaar's curator insight, August 22, 2014 3:59 AM

Hij maakt gewoon hele goede films.

Venkatesh Iyer (venkyiyer.com)'s curator insight, August 23, 2014 1:15 AM

The master speaks.

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11 Big Content Marketing Challenges (and How to Overcome Them) via Wordstream

11 Big Content Marketing Challenges (and How to Overcome Them) via Wordstream | Social Media Bites! | Scoop.it
In this post, we'll look at 11 of the most common content marketing challenges that businesses face and discuss strategies for how to overcome them.
David Blundell's insight:

Social media marketing can be a long, hard slog to success as demonstrated by the image above but when you have excellent blog posts like this advising you how to overcome content challenges, your journey might just get that bit easier . . .

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Lois Reid's curator insight, April 16, 11:30 AM

always looking for great ways to share good content with you

Pecsi Ferenc | Soreo.biz's curator insight, April 17, 3:02 AM

Hiányzó erőforrások, nehezen fenntartható minőség, irreális megtérülési elvárások, túlvállalás.... Ezekkel a problémákkal (kifogásokkal) én is gyakran találkozom. Azoknak  is érdemes elolvasniuk ezt a cikket, akik még nem vágtak bele a tartalommarketingbe.

Nicholas Stickle's curator insight, April 30, 6:16 AM

Content Marketing is a big part of anyone who works for an income on the internet.  It is a very challenging art form and any good insights are very welcome indeed.

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Riff: Make Videos with Friends - Facebook Newsroom

Riff: Make Videos with Friends - Facebook Newsroom | Social Media Bites! | Scoop.it
We're introducing Riff, a creative tool to make videos with friends.
David Blundell's insight:

Get creative with this new fun video tool from Facebook called Riff, which lets you make collaborative vids with friends, family and colleagues. My first guitar riff was Bowie´s "Rebel, Rebel" - wonder what my first Facebook Riff could be? . . .

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The Illusion of Visual Content Strategy - 8 Experts Share Tricks

The Illusion of Visual Content Strategy - 8 Experts Share Tricks | Social Media Bites! | Scoop.it
8 experts and brands reveal their magic tricks for executing a successful visual content strategy that gets results.
David Blundell's insight:

Its all about the buzz! Thats the buzz you can create with your visuals that is. Some expert tips on how to get creative on social media with your visuals . . .

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Ivana Dacheva's curator insight, March 25, 8:58 AM

Another good post by Donna!

Tamika Singleton's curator insight, April 25, 2:10 PM

If you're needing visual content strategies that works then this is for you ENJOY!

 

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Nicholas Stickle's curator insight, April 30, 6:24 AM

Visual content that is appealing or arresting has a much higher percentage chance to go viral or receive a large quantity of shares and thus bring to you the exposure you desire or the clicks or the actions that you need to earn money.

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15 Types of Facebook Apps to Enhance Your Facebook Page

15 Types of Facebook Apps to Enhance Your Facebook Page | Social Media Bites! | Scoop.it
Want to do more with your Facebook page?Have you considered using Facebook apps?Facebook apps let you customize your Facebook page in many ways.In this article I'll share 15...
David Blundell's insight:

This is a great collection of ideas on how to use apps to enhance your Facebook offer from social media expert Andrea Vahl . . .

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Aarathi Venkataraman's curator insight, March 9, 9:34 AM

There are so many "business" apps out there for FB that you still may not know about that will add value to your community 

eProAgi Anderson's curator insight, March 10, 9:35 AM

These are applications available within Facebook. The problem, some are not mobile friendly.

Nicholas Stickle's curator insight, April 30, 6:17 AM

My facebook pages definitely need some work so I am all ears when it comes to methods to enhance them!

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How to Use Facebook's NEW Call-to-Action Button to Bring In the Benjamins

How to Use Facebook's NEW Call-to-Action Button to Bring In the Benjamins | Social Media Bites! | Scoop.it
Are you using Facebook's NEW Call-to-Action button on your page yet? It's pretty sweet! Here's how to use it to drive traffic & boost sales BIG TIME!
David Blundell's insight:

Facebook are rolling out the new Call To Action worldwide very soon. Take a look at this article that gives you great tips on how to use it to promote your business . . .

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HiddenValleyRV.net's curator insight, January 23, 10:43 PM

CTA button just made active on my page, yay.  So excited.  Peg has some tips to put it to best use.

Love the CTA clicks analytic availability too!

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Facebook Debuts Call-to-Action Buttons for Pages

Facebook Debuts Call-to-Action Buttons for Pages | Social Media Bites! | Scoop.it
Facebook officially announced the introduction of call-to-action buttons for pages, saying that the feature will roll out in the U.S. over the next few weeks and worldwide next year, although several page administrators already had access to the feature prior to the social network’s official announcement.
David Blundell's insight:

. . . And as you can see, the new Facebook button displays on mobile too. Could this be a game-changer for businesses? . . .

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Facebook Launches Standalone Groups App To Stoke Micro-Sharing

Facebook Launches Standalone Groups App To Stoke Micro-Sharing | Social Media Bites! | Scoop.it
700 million people use Facebook Groups every month, but it’s a second-class experience on mobile, slow and buried in the social network’s main app. So..
David Blundell's insight:

Facebook groups just got sexy and mobile! Read about the new Group apps that and what it means for your marketing . . .

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Are you boring or spamming your Facebook audience? If so, you're history . . .

Are you boring or spamming your Facebook audience? If so, you're history . . . | Social Media Bites! | Scoop.it
Facebook recently made it easier to unfollow annoying pages, people and groups that pollute their news feeds. Should marketers be mad about this?
David Blundell's insight:

Brands, you'd better make your content relevant and interesting or prepared to be unfollowed  . . .

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Why Google+ is the place for passions

Why Google+ is the place for passions | Social Media Bites! | Scoop.it
The single biggest controversy about social media is whether Google+ is a dying wasteland of non-activity or a hive of conversation and engagement. Mike Elgan is here to explain why it's the latter.
David Blundell's insight:

Cupcakes, scuba or tattoos? You'll find all these and 1,000 more topics on Google+, a place for your passions . . .

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How to Use Pinterest Promoted Pins

How to Use Pinterest Promoted Pins | Social Media Bites! | Scoop.it
Do you use Pinterest in your social media strategy? This article shares what promoted pins are, and how, when and why to use them.
David Blundell's insight:

For those of you that use Pinterest as part of your social media marketing you now have the option to promote pins on a Cost Per Click  basis, similar to Facebook and Google. Here's a great blog post from Cynthia Sanchez with the  complete skinny, or should be the complete Pinny? . . .

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Erik Retallick's curator insight, October 9, 2014 6:24 AM

Pinterest is often overlooked. The great thing about it is that it relies on visual stimuli and we live in more of a visual than literate society.

Allison Lloyd's curator insight, October 13, 2014 5:47 PM

The article “How to Use Pinterest Promoted Pins” by Cynthia Sanchez explains how to use this social media platform as part of your digital marketing strategy. 

Pinterest’s “promoted pins” are the sites answer to advertising.  They target certain locations and demographics, putting your content closer to the eyes of the people you want to view it. 

Unlike regular social media marketing, this type is not allowed to contain any call to actions.  It must simply link to an accurate, relevant website, and there must not be any immediate sign up prompts.

These pins can be a way to get in front of the eyes of new customers you want to target, especially those customers that you haven’t been able to reach with other types of marketing.  Pinterest provides an interactive way to reach their consumers, and provided an easy way for pinners to share these advertisements with their friends in a way that makes it feel like their own. 

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Facebook Tweaks News Feed to Highlight Fresher Content

Facebook Tweaks News Feed to Highlight  Fresher Content | Social Media Bites! | Scoop.it
A new tweak to Facebook's News Feed aims to address the common problem of seeing days-old posts on the platform.
David Blundell's insight:

The secret of comedy is good timing. Its also now the new secret of posting on Facebook, as this latest tweak to the Facebook News Feed demonstrates . . .

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Venkatesh Iyer (venkyiyer.com)'s curator insight, September 22, 2014 5:39 AM

In tune with our we-want-it-now culture.

Lorraine Elvire Wagenaar's curator insight, September 23, 2014 5:29 AM

voeg uw inzicht ...

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8 Visual Content Apps to Create Stunning Images and Videos

8 Visual Content Apps to Create Stunning Images and Videos | Social Media Bites! | Scoop.it
Do you want to present visual messages in new ways? This article shows eight design resources and tools to create visual content quickly and easily.
David Blundell's insight:

Unless you've had your head stuck in an ice-bucket recently, you can't have failed to notice that more and more posts on all channels are driven by visual content. I recently saw a report that stated that posts with images drive traffic 75% than any other type of post. Here are some great tools and tips to help you give your visuals vavoom! . . .

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