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Social Media Bites!
Bitesize news, tips and rumours about all things social from David Blundell
Curated by David Blundell
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Coca-Cola's storytelling: three lessons on content marketing and creativity

Coca-Cola's storytelling: three lessons on content marketing and creativity | Social Media Bites! | Scoop.it
Last year, Coca-Cola launched the Journey website as its own media outlet, using an editorial, image-heavy format.
David Blundell's insight:

What a fantastic example of being brave and really (NO REALLY!) thinking about how to make content the focus of your social marketing activity. Cheers to @CocaCola . . .

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yeohyc's curator insight, November 28, 2013 9:04 AM

You can have the coolest platforms but without curated quality content, they are nothing but literally "empty vessels making the most noise". 

Mariale Peñalosa Arguijo's curator insight, November 28, 2013 5:52 PM

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Forrester says Facebook is failing marketers. Here's why I disagree

Forrester says Facebook is failing marketers. Here's why I disagree | Social Media Bites! | Scoop.it
This week saw the release of a controversial report from Forrester, claiming that ‘Facebook is failing marketers’.
David Blundell's insight:

So is Facebook a weak advertising option or are we not using it as well as we could? An excellent, thought-provoking post from Econsultancy's Matt Owen . . .

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Why your CEO should be plugged into the social mediasphere

Why your CEO should be plugged into the social mediasphere | Social Media Bites! | Scoop.it
It would be impossible for the modern CEO not to recognise the value of social media in keeping their company at the forefront of their market.
David Blundell's insight:

Does your CEO tweet, post and blog? This a great post on how it greatly could benefit your company . . .

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72% of customers expect complaints on Twitter to be answered in one hour

72% of customers expect complaints on Twitter to be answered in one hour | Social Media Bites! | Scoop.it
53% of customers who ask a brand a question on Twitter expect a response within one hour.
David Blundell's insight:

Warning! You have a  Twitter feed. Good. Now make sure you're  looking after it  because your customers will not forgive slow response to customer service . . .

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Agile marketing: the 70:20:10 rule

Agile marketing: the 70:20:10 rule | Social Media Bites! | Scoop.it
One of the characteristics of the modern marketer outlined in our recent Modern Marketing Manifesto is agility. The ability to be responsive and adaptive. To be flexible and embrace change.
David Blundell's insight:

Some great examples and a strong argument for why you gotta be flexible and agile with your social media marketing . . .

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