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Social Media Bites!
Bitesize news, tips and rumours about all things social from David Blundell
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8 content marketing principles most companies get wrong

8 content marketing principles most companies get wrong | Social Media Bites! | Scoop.it
Content marketing is the logical evolution of social media, the practice that puts the theory into action. Many companies whether B2B, B2C, enterprise or small business, are jumping on the content bandwagon.
David Blundell's insight:

Very good advice which starts with "Serve your audience, not your customer". Sounds logical but do companies always do this on social media? . . .

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Stefano Principato's curator insight, August 6, 2013 8:43 AM

Creating content-sharing relationships with these groups of like-minded folks could be as simple as asking.

Luke Hancock - H&H Social Design's curator insight, August 9, 2013 5:28 PM

While I believe the publication process of content has to be expedited, I think #2 has to come with a caveat of assure you're producing quality content.

 

I disapprove of barriers (internal & external) and bureaucracy preventing you from consistently producing content, I still think there needs to be measures that assures your content will resonate with your audience. 

 

Certainly, brands/companies don't realize all the content they're producing or content opportunities that are under their news.

 

Great read. 

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Pinterest Analytics: Know What Content Resonates and What Drives Traffic

Pinterest Analytics: Know What Content Resonates and What Drives Traffic | Social Media Bites! | Scoop.it
Now you can track, in any given period, what content your customers are engaging with the most. What content resonates with your audience? What is driving traffic to your website?
David Blundell's insight:

Pinterest has got now got some serious new data analytics options to help businesses . . .

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4 Tips on How to Use Pinterest as a Marketing Consultant

4 Tips on How to Use Pinterest as a Marketing Consultant | Social Media Bites! | Scoop.it

Pinterest's colorful social media platform is a great way to drive traffic back to your website and get even more exposure for your business. The question is, how do you use it as a marketing consultant?

David Blundell's insight:

Some good advice on using Pinterest for business . . .

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Mariale Peñalosa Arguijo's curator insight, July 8, 2013 3:16 PM

add your insight...

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Pinterest Business Accounts: The Definitive Guide to Getting Started

Pinterest Business Accounts: The Definitive Guide to Getting Started | Social Media Bites! | Scoop.it

Everything you need to know for your business to successfully use the new Pinterest accounts . . .

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David Blundell's comment, December 12, 2012 3:31 AM
A must read for those considering Pinterest for business