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Social Media Bites!
Bitesize news, tips and rumours about all things social from David Blundell
Curated by David Blundell
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Create Original Visual Content That People Love to Share (by Donna Moritz)

Create Original Visual Content That People Love to Share (by Donna Moritz) | Social Media Bites! | Scoop.it

In March, the whole Agorapulse team traveled to San Diego on a mission to attend the best sessions at Social Media Marketing World . . .

David Blundell's insight:

With the knowledge that the brain processes visual content 60,000 times faster than text, its never been more important to create great visual content. Here are some great tips on how you can do it . . .

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Agi Anderson's curator insight, June 2, 2014 8:03 AM

Meaningful visuals draw people into the the content! 

Margo Willis's curator insight, June 5, 2014 12:34 PM

Great info - cupcakes caught my attention (but that may just be me :-)

Josephine Croft's curator insight, July 15, 2014 8:12 PM

A few really good tips here!

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5 Social Media Trends for 2014, New Research

5 Social Media Trends for 2014, New Research | Social Media Bites! | Scoop.it
Social media research reveals which social media trends are important, including social listening, social advertising, integrated marketing and more.
David Blundell's insight:

If you don't measure your social marketing activity, how will you ever be intentional? Some smart savvy advice from Patricia Redsicker  at Social Media Examiner . . .

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Graig Angarella's curator insight, February 19, 2014 1:36 AM

To begin, I agree that it is important to actually listen and respond to the feedback you and your company receive through social media, otherwise, what's the point? Customers want their opinions to be heard, so it's important to take the time to hear their input and then take action. Secondly, I can honestly say that social advertising and email updates are not very appealing to me, however, if the message is short and to the point, and has somewhat of an intriguing factor in it, it may grab my attention. Also, and again this is just a personal opinion, but I feel like adding a little humor never hurts. Lastly, I agree that it is important to keep tabs and documentation of your social media links and pages, because that is how you will be able to keep track of what is successful and what is not.

Debra Hess Norris's curator insight, March 16, 2014 10:43 AM

Interesting advice to consider as we aim to better  use social media to strengthen our messsage about the value and importance of the preservation of cultural heritage. 

Erica Thayer's curator insight, March 18, 2014 1:43 PM

This article discusses five trends that are expected to arise in social media marketing during the year of 2014.  The trends include: the importance of social listening, social advertising, the integration of email and social media, the assembly of a social media team, and social media return on investment.  While reading the article, I was intrigued by the discussion of the relationship between email and social media.  With the rise in popularity of social media, most (including myself) would think that email is booming obsolete in terms of creating relationships with companies.  I consider email to be a platform for communicating with coworkers and friends, but not really a popular way to communicate with current and potential customers.  This article claims that companies can encourage email subscribers to connect on social media platforms such as Facebook and Twitter, creating more social visibility.  It claims that by sending an email, the company has more control over their relationships and can extend them.  I am not sure if I agree with this point 100%, as I am a firm believer in two way communication and it is unlikely that a customer will reply to an email sent by a business.  I also felt that the discussion on social media ROI was interesting, as it seems that measurements are still confusing to companies and we're still unsure how beneficial social media marketing is.  It is important to have a measurable goal and to understand the preferences of the target market in order to be able to measure any kind of return on investment.