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Key Findings from U.S. Digital Marketing Spending Survey, 2013

Key Findings from U.S. Digital Marketing Spending Survey, 2013 | Social Media Industry | Scoop.it
Gartner surveyed over 200 marketers from U.S.-based companies with more than $500 million in annual revenue, across six industries, to understand how they are allocating their budgets and which activities are contributing to their success.
Gail Zahtz's insight:

Over 10% of 2012 revenue was spent on marketing, 70% of companies have a Chief Technology Marketer and yet most is going to paid advertsing, search or other more traditional marketing using digital than really engaging with social.

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Social Media Industry
Facts, Figures, Studies and Suggestions on what is going on in social media, and how to use social media for better results.
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digitalbootcamp - Resources

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Great resources for filmmakers and digital media creators by Digital Boot Camp.

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Become a LinkedIn Pro in 5 Minutes a Day [Infographic] | The Savvy Intern by YouTern

As many young careerists have learned, simply having a profile on LinkedIn isn't enough. You must actively reach out to new contacts, network in group...
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13 Google+ Tools to Improve Your Marketing |

13 Google+ Tools to Improve Your Marketing | | Social Media Industry | Scoop.it
Use these tools tips to get Google+ analytics, drive traffic to Google+ with +Post Ads, segment your audience, integrate audio, and improved posts.
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Great tips and specific tools on optimizing Google plus. A must read and share, again from social media examiner. 

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K+BB Collective | Social Media for Interior Designers, Architects and Kitchen and Bath Manufacturers: Part One

K+BB Collective | Social Media for Interior Designers, Architects and Kitchen and Bath Manufacturers: Part One | Social Media Industry | Scoop.it

The largest publication for the kitchen and bath industry. In this article: Why you should prioritize social media; how to be successful on social media; infographic and specifics for interior designers and architects being successful online.

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How To Use Pinterest’s Group Boards To Get More Exposure For Your Business

How To Use Pinterest’s Group Boards To Get More Exposure For Your Business | Social Media Industry | Scoop.it
In case you hadn’t noticed, Pinterest has been in the news a lot recently. Earlier this month, Pinterest quietly raised a cool $200 million at an astonishing $2.5 billion valuation.
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How I Grew TechCrunch’s Traffic By 30% in 60 Days

How I Grew TechCrunch’s Traffic By 30% in 60 Days | Social Media Industry | Scoop.it
.headline_area h1 {top: -458px;} .entry-content {overflow: visible;} How I Grew TechCrunch's Traffic By 30% in 60 Days Using Neil Patel to incr
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Good tips on google optimization and SEO 

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Big Names / Top content - Video vs Audio vs Slides vs Lists vs Gra...

70+ top blogs analyzed including: http://jeffbullas.com Jeff Bullas http://kissmetrics.com Hiten Shah & Neil Patel http://mackcollier.com Mack Collier http://c
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Great score cards by each site of how much video, audio, slides, lists and graphics they use! by @NickKellet of @listly. 

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How Social Media Is Driving Massive Online Video Growth

How Social Media Is Driving Massive Online Video Growth | Social Media Industry | Scoop.it
Social media-influenced video has eclipsed non-social video on the Web in audience size.
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Study confirms that social video 75% on facebook alone.  Video audiences are expected to double to 1.5 billion globally most on YouTube, Facebook and mobile.

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What Questions Can You Ask the Crowd

What Questions Can You Ask the Crowd | Social Media Industry | Scoop.it
ideascale innovation software ideation (We surveyed clients and the web to find the most impactful #questions to ask the crowd.
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Crowd sourcing and community interaction is now in integrated part of true social media.

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Internal vs. External Community Managers: Part 1 | Social Media Today

Internal vs. External Community Managers: Part 1 | Social Media Today | Social Media Industry | Scoop.it
A community manager is the person who manages the social identity of a brand, from Instagram to YouTube to Tumblr.
Gail Zahtz's insight:

Community managers and how social media communities are managed are both important topics in the world of the social media industry.  Per this article, 25% of companies use interns for their social media.  

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Mums make lists ...: The Title Words that Get Blog Posts Pinned on Pinterest

Mums make lists ...: The Title Words that Get Blog Posts Pinned on Pinterest | Social Media Industry | Scoop.it
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Specific words to use to increase the amount of pins your blog post gets- it's not all about the pictures.

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US Social Media Ad Spend to More Than Double by 2016

US Social Media Ad Spend to More Than Double by 2016 | Social Media Industry | Scoop.it
US social media advertising revenues will increase from $3.8 billion in 2011 to $4.8 billion this year, and then more than double to $9.8 billion in 2016, details BIA/Kelsey
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How Social Media Influences Consumer Behavior

Here are the slides from my DLD talk this morning with Linda Abraham, CMO and cofounder of comScore.
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14 Tools Every Entrepreneur Needs for Managing Social Media

14 Tools Every Entrepreneur Needs for Managing Social Media | Social Media Industry | Scoop.it
With the explosion of social media, it is hard to keep tabs on your online-marketing strategy across all platforms. These tools can help you do just that.
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Why LinkedIn's Publishing Platform May Surprise You! - Jeffbullas's Blog

Why LinkedIn's Publishing Platform May Surprise You! - Jeffbullas's Blog | Social Media Industry | Scoop.it
LinkedIn has been allowing 100 global influencers to,publish posts since 2012. LinkedIn's publishing platform is now being opened up to 300 million users.
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Compelling why and how to write full business articles for LinkedIn.

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50 Best LinkedIn Groups for Healthcare Marketing

50 Best LinkedIn Groups for Healthcare Marketing | Social Media Industry | Scoop.it
LinkedIn professional group participation is often underutilized, so here’s our list of top LinkedIn groups for fellow professionals to join.
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5 Pinterest Hacks: A Cheat Sheet for Dominating Pinterest

5 Pinterest Hacks: A Cheat Sheet for Dominating Pinterest | Social Media Industry | Scoop.it
After only 24 short months, “Pinterest” has become the 3rd most popular social network under Facebook and Twitter. Not even Oprah or Tom Cruise can compete with those statistics!
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dear lisa rudgers,

dear lisa rudgers, | Social Media Industry | Scoop.it
Lisa Rudgers and the University of Michigan did not hire Lindsay Blackwell. But Fluency Media did. www.fluencymedia.com
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The most amazing job search social media-online campaign I have ever seen.  And the site itself is extremely well done.  Remarkable example of social media for #Jobs

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(July 2013) By the Numbers: 14 Amazing Pinterest Stats

(July 2013) By the Numbers: 14 Amazing Pinterest Stats | Social Media Industry | Scoop.it
Here we go again, with another "By the Numbers" post for all my fellow social media stat geeks. This time, we look at the image-bookmarking phenomenon that is Pinterest.
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Great article with more links on Pinterest stats- this is really a location that should not be ignored!  Courtesty of +KathiBrown 

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Vine Super-Users Earning a Living via Social Media

Vine Super-Users Earning a Living via Social Media | Social Media Industry | Scoop.it
Six months after its launch, Twitter’s Vine video-sharing app is already a force to be reckoned with in the world of social media.
Gail Zahtz's insight:

With 13 million users, big brands are approaching Vine talent to contract for sponsorship.  The big question is whether Instagrams new 15 second videos will surpass the Vine momentum with twitter of 6 second videos.

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Pinterest gives a gift to businesses with Pinterest Suggestions

Pinterest gives a gift to businesses with Pinterest Suggestions | Social Media Industry | Scoop.it
Rolling out in the coming days and weeks, Pinterest users will find new ways to customize their home feed and easier ways to discover new pins and pinners.
Gail Zahtz's insight:

Taking advantage of the new Pinterest changes, especially if you are a brand.  If you don't have a Pinterest strategy, now is the time to do it!

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Best Websites to Generate Funds and Bring Your Ideas to Life

Best Websites to Generate Funds and Bring Your Ideas to Life | Social Media Industry | Scoop.it
Many of us have creative ideas that we would love to see come to life but we typically do not have the funds to back such dreams.
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2013CF-The Crowdfunding Industry Report

2013CF-The Crowdfunding Industry Report | Social Media Industry | Scoop.it
This report sets a new standard for comprehensive, reality-based assessment of the crowdfunding industry, based on data gathered from 308 funding platforms worldwide and analysis from massolution's industry-leading brain trust.
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The 20 Top #hashtags In Education

The 20 Top #hashtags In Education | Social Media Industry | Scoop.it
The 20 Top #hashtags In Education
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Key Findings from U.S. Digital Marketing Spending Survey, 2013

Key Findings from U.S. Digital Marketing Spending Survey, 2013 | Social Media Industry | Scoop.it
Gartner surveyed over 200 marketers from U.S.-based companies with more than $500 million in annual revenue, across six industries, to understand how they are allocating their budgets and which activities are contributing to their success.
Gail Zahtz's insight:

Over 10% of 2012 revenue was spent on marketing, 70% of companies have a Chief Technology Marketer and yet most is going to paid advertsing, search or other more traditional marketing using digital than really engaging with social.

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