Social Media as Content & Audience Aggregator
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Social Media as Content & Audience Aggregator
Entertainment, Brands & Advertisers look to social content to engage audiences
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Rescooped by CounterIntelligence from Transmedia: Storytelling for the Digital Age
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The audience conundrum

The audience conundrum | Social Media as Content & Audience Aggregator | Scoop.it
In a world where narratives are created and developed and produced and distributed with the help of transmedia storytelling methods as an essential part of the process, there will be ample opportunities for the producers or IP owners to, in a very logical and natural fashion, integrate themselves with the target audience...
Via The Digital Rocking Chair
CounterIntelligence's insight:

In a world where narratives are created and developed and produced and distributed with the help of transmedia storytelling methods as an essential part of the process, there will be ample opportunities for the producers or IP owners to, in a very logical and natural fashion, integrate themselves with the target audience.

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The Digital Rocking Chair's curator insight, December 12, 2012 12:56 AM

The always insightful Simon Staffans on how to avoid an audience backlash when blurring the line between marketing and transmedia storytelling.

Rescooped by CounterIntelligence from Just Story It! Biz Storytelling
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Engagement-driven Narrative Design (or How to Build Discovery and Advocacy into your Transmedia Storytelling) | Storytelling by Química visual

Engagement-driven Narrative Design (or How to Build Discovery and Advocacy into your Transmedia Storytelling) | Storytelling by Química visual | Social Media as Content & Audience Aggregator | Scoop.it
The first diagram in this post presents a virtuous circle for an interactive storyworld that binds the story to social discovery and advocacy.  The questions that the narrative designer or transmedia storyteller asks herself are: What social...

 

While this article is maybe a bit overbuilt for our common business stories that we craft and share, the questions posed here are dynamite.

 

Almost all of our business stories should be designed to move people to action.  That's the difference between Hollywood stories and business/nonprofit/social cause stories.

 

This article walks you through the essential questions you need to be asking yourself as you craft your business stories.  And gives some great diagrams to illustrate the story dynamics & engagement process.

 

Some of the other diagrams about creating an entire story world for transmedia storytelling could also be useful. It just depends on how you want to strategically design and use your stories.

 

So there are insights to be gleaned from this article on several different levels.  Enjoy!


Via Karen Dietz
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Rowan Norrie's comment, February 2, 2012 4:50 AM
Great article Karen! Lining up some ideas for my own storytelling and will look to using this.
Karen Dietz's comment, February 2, 2012 11:00 AM
Glad you like it! Yes, I am doing the same as I rework my website. May your stories continue to build your business, while having fun in the process!
Rescooped by CounterIntelligence from Just Story It! Biz Storytelling
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Beyond Storytelling: Narrative Brand Marketing

Beyond Storytelling: Narrative Brand Marketing | Social Media as Content & Audience Aggregator | Scoop.it

" 'Stories' and 'narratives' are often used interchangeably as synonyms, but I’d like to draw a distinction between the two terms and explain how a sequence of stories makes up a narrative. Let’s explore how thinking about narrative brand marketing will help guide your story-telling marketing efforts."

 

There are some great points made in this article about how a repertoire of business stories creates your overall brand narrative.  That's an excellent way to think about it.

 

I also like the point the author makes about storytelling being an ongoing and dynamic activity that business engage in with their marketing. Again a reminder that biz storytelling is about the interplay between telling and listening, sharing and engagement. It is not about broadcasting.

 

There are more insights here. I think you will enjoy reading this quick article.


Via Karen Dietz
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