Social Media as Content & Audience Aggregator
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Social Media as Content & Audience Aggregator
Entertainment, Brands & Advertisers look to social content to engage audiences
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Rescooped by CounterIntelligence from Transmedia: Storytelling for the Digital Age
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The audience conundrum

The audience conundrum | Social Media as Content & Audience Aggregator | Scoop.it
In a world where narratives are created and developed and produced and distributed with the help of transmedia storytelling methods as an essential part of the process, there will be ample opportunities for the producers or IP owners to, in a very logical and natural fashion, integrate themselves with the target audience...
Via The Digital Rocking Chair
CounterIntelligence's insight:

In a world where narratives are created and developed and produced and distributed with the help of transmedia storytelling methods as an essential part of the process, there will be ample opportunities for the producers or IP owners to, in a very logical and natural fashion, integrate themselves with the target audience.

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The Digital Rocking Chair's curator insight, December 12, 2012 12:56 AM

The always insightful Simon Staffans on how to avoid an audience backlash when blurring the line between marketing and transmedia storytelling.

Rescooped by CounterIntelligence from Transmedia: Storytelling for the Digital Age
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Audience Engagement and Content Strategy for Transmedia Storytellers

Audience Engagement and Content Strategy for Transmedia Storytellers | Social Media as Content & Audience Aggregator | Scoop.it

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