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Social Media as Content & Audience Aggregator
Entertainment, Brands & Advertisers look to social content to engage audiences
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Engagement-driven Narrative Design (or How to Build Discovery and Advocacy into your Transmedia Storytelling) | Storytelling by Química visual

Engagement-driven Narrative Design (or How to Build Discovery and Advocacy into your Transmedia Storytelling) | Storytelling by Química visual | Social Media as Content & Audience Aggregator | Scoop.it
The first diagram in this post presents a virtuous circle for an interactive storyworld that binds the story to social discovery and advocacy.  The questions that the narrative designer or transmedia storyteller asks herself are: What social...

 

While this article is maybe a bit overbuilt for our common business stories that we craft and share, the questions posed here are dynamite.

 

Almost all of our business stories should be designed to move people to action.  That's the difference between Hollywood stories and business/nonprofit/social cause stories.

 

This article walks you through the essential questions you need to be asking yourself as you craft your business stories.  And gives some great diagrams to illustrate the story dynamics & engagement process.

 

Some of the other diagrams about creating an entire story world for transmedia storytelling could also be useful. It just depends on how you want to strategically design and use your stories.

 

So there are insights to be gleaned from this article on several different levels.  Enjoy!


Via Karen Dietz
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Rowan Norrie's comment, February 2, 2012 4:50 AM
Great article Karen! Lining up some ideas for my own storytelling and will look to using this.
Karen Dietz's comment, February 2, 2012 11:00 AM
Glad you like it! Yes, I am doing the same as I rework my website. May your stories continue to build your business, while having fun in the process!
Rescooped by CounterIntelligence from Richard Kastelein on Second Screen, Social TV, Connected TV, Transmedia and Future of TV
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Making movie trailers on TV more social, meet MoviePal

Making movie trailers on TV more social, meet MoviePal | Social Media as Content & Audience Aggregator | Scoop.it
Social-savvy TV junkies usually scoff at the idea of watching commercials. DVRs, Netflix, iTunes and the on-demand culture have made TV commercials for much scripted content, irrelevant. There is an exception though when it comes to movie trailers.

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Clean Slate 2011: Marketing and Media in the Tablet Economy | Conferences

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Will Viggle, 'Loyalty Program For TV,' Transform Television? Yet Another Social TV App

Will Viggle, 'Loyalty Program For TV,' Transform Television?  Yet Another Social TV App | Social Media as Content & Audience Aggregator | Scoop.it
Think GetGlue/Miso/Foursquare but crossed with Shazam and a loyalty program that offers tangible rewards such as Starbucks gift cards.
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TechCrunch | Rethinking The Bible As A Social Book

TechCrunch | Rethinking The Bible As A Social Book | Social Media as Content & Audience Aggregator | Scoop.it


Are books better as standalone, pristine works or as social objects to be modified and commented on by those who read them? We are about to find out.
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Rescooped by CounterIntelligence from Smart TV, social TV, apps
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Peel Launches New Social TV App For iOS - TechCrunch

Peel Launches New Social TV App For iOS - TechCrunch | Social Media as Content & Audience Aggregator | Scoop.it

genres of TV programming (e.g., sports, news, soaps, thrillers, comedy, drama, etc.), then ranking them in the proper order via drag-and-drop. You can also optionally include your age range and gender for more targeted recommendations.
Once set up, the app’s “Top Picks” section will feature Peel’s personalized suggestions. And the more you interact with the app, the better these recommendations will become. In addition to the Top Picks, buttons at the bottom let you switch between TV shows, movies and sports. The last button takes you to the Social section, where you can view the activity feed of your friends’ activity.

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Brands need to ramp up investment in creativity for social TV | News | Marketing Week

Brands need to ramp up investment in creativity for social TV | News | Marketing Week | Social Media as Content & Audience Aggregator | Scoop.it
The influx of social TV apps and platforms set to launch in the UK in the coming months means advertisers should increase their investment in creativity to produce content that is engaging across platforms, according to industry leaders.

Via Richard Kastelein , CounterIntelligence
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Infographic: When it comes to Millennials, are you talking to strangers?

Infographic: When it comes to Millennials, are you talking to strangers? | Social Media as Content & Audience Aggregator | Scoop.it

the millennial customer aka the digital native.

By 2017, Millennials – those consumers now in their mid-teens to mid-30s – will have more spending power than any other generation. (5 years!)

Millennials lean on UGC (user generated content) to purchase major electronics, cars, hotel stays, travel accommodations, apply for credit cards, and choose insurance providers.

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Leveraging Digital Storytelling and Social Media to Build Your Organization & Network

Digital storytelling and social media have taken the communications world by storm. Bay Area nonprofit EARN, has harnessed these innovative tools to transform and bolster their communications and outreach efforts. EARN leaders walk through their best practices, powering your communications strategy and building your network in the process. Learn to articulate the importance of storytelling and social media to key organizational decisionmakers, begin building a story database and social media presence for your organization and create a strategic communications timeline around an upcoming moment of opportunism.

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Digital Engagement Through Transmedia Storytelling

Digital Engagement Through Transmedia Storytelling | Social Media as Content & Audience Aggregator | Scoop.it
Diving into the purpose of transmedia storytelling, the common definition is that it is meant to extend the brand reach of the product by using multiple stories that are set in a single universe but told across a variety of outlets.

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Electionism, The economist's Tablet-Only, Social News Publication for elections - TechCrunch

Electionism, The economist's Tablet-Only, Social News Publication for elections - TechCrunch | Social Media as Content & Audience Aggregator | Scoop.it

The new app offers coverage of the 2012 election in the U.S., A section called the “Latest from Twitter” aggregates tweets from candidates, political pundits, publishers and other organizations, while a “Noted Elsewhere” section allows Economist journalists to share links to what they are reading.


Following its November launch, OnSwipe competitor (and TechCrunch Disrupt finalist) Pressly is bringing another major media outlet’s content to the tablet interface. The company is today announcing the launch of a new publication called Electionism. The app was built for the Media Lab, an internal product innovation team inside The Economist Group, which includes The Economist, CQ Roll Call and other businesses.

Html5 news web app for tablet (galaxy iPad kindle fire)
Economist buys html5 app dev

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Graphic.ly and Digital Comics bring the App-Comic which is also social

Graphic.ly and Digital Comics bring the App-Comic which is also social | Social Media as Content & Audience Aggregator | Scoop.it


raised 1.2M
A startup called Graphic.ly is taking a similar approach and adding social elements. It recently came out of beta with an AIR app for desktops which includes a digital comic reader, store, and social activity feed. Apps for the iPad, iPhone, Android, and Windows 7 are coming soon. And eventually it will exists as native Web app as well.

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Social entertainment network grows 1000% in 2011 connecting users to Major's TV content.

Social entertainment network grows 1000% in 2011 connecting users to Major's TV content. | Social Media as Content & Audience Aggregator | Scoop.it

Allowing mobile users to share their activities, like watching a TV show, reading a book, seeing a movie and then comment, on one hand, 

Getting Networks backend monitoring and analytics offerings to track engagement levels among their shows’ fans on the other.


Over 75 major television networks work with GetGlue to reward fans of their 680 popular shows with stickers and discounts. The group, which includes major networks like ABC, CW, FOX, NBC, A&E, ABC Family, AMC, BRAVO, CNN, Discovery, Food Network, FX, HBO, MTV, Showtime, TNT, and USA, also uses GetGlue’s backend monitoring and analytics offerings to track engagement levels among their shows’ fans. 


GetGlue has just raised a significant round of $12 million in new financing.

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Books & social sharing: Rethink Books Gives Us A Glimpse At Social Books (Video Demo)

Books & social sharing: Rethink Books Gives Us A Glimpse At Social Books (Video Demo) | Social Media as Content & Audience Aggregator | Scoop.it

Nobody has really turbocharged sharing for electronic books yet.

Rethink Books isn’t necessarily going to solve the problem, but at least they are approaching it in the right way. The Rethink Books startup wants to incorporate sharing features into every electronic book and turn them into social books. The company is approaching publishers who want to put out electronic book titles as individual apps, and Rethink is hoping to power the social sharing features of those books. If Apple and Amazon decide to open up their electronic book marketplaces, they could create a book reader for the their digital books as well.

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