In a world where narratives are created and developed and produced and distributed with the help of transmedia storytelling methods as an essential part of the process, there will be ample opportunities for the producers or IP owners to, in a very logical and natural fashion, integrate themselves with the target audience...
Via The Digital Rocking Chair
In a world where narratives are created and developed and produced and distributed with the help of transmedia storytelling methods as an essential part of the process, there will be ample opportunities for the producers or IP owners to, in a very logical and natural fashion, integrate themselves with the target audience.
"So, how do you tell a story in the digital age that stands out, captures people’s attention and gets them to act, engage with your institution? My favourite story for quite some time now and one I’ve been showing in workshops around the world is the story of the Troy public library."
The only nonprofit marketing trend hotter than storytelling is visual storytelling. And the social media site Pinterest, a virtual bulletin board for interesting web pages and pictures, lends itself to visual storytelling techniques.
I like these ideas here! They will definitely get you thinking more about how to effectively use Pinterest for sharing your organization's story -- whether you are a nonprofit or for-profit enterprise.
Now if only Pineterest would let you group photos together within boards you could REALLY tell your stories better. I hope they add that functionality soon.
In the meantime, create your boards and start pinning! Then check out the Scoop.it material by my friends and colleagues Jan Gordon and Michele Smorgon called Pinterest Watch for all the tips and tricks for leveraging Pinterest in social media campaigns http://www.scoop.it/t/pinterest-watch
This piece is from Evivio Blog - I selected this piece because today is the beginning of the Reinvention Summit where people from all over the world gather together to hear and share stories of change. All businesses are going through reinvention, telling the right stories to connect with their audiences in a new way is crucial.
This is a review by my curating buddy Jan Gordon. I couldn't have said it better myself! Enjoy her review:
Here are some highlights:
**Stories are the new currency in digital marketing, as digital media allow consumers a surfeit of channels to listen to and engage on.
**Consumers want to be engrossed and entertained, and as with other entertainment media, they expect a story.
But stories are not just entertaining.
**Stories are useful, descriptive, beautiful, interesting: shareable.
**Shareable, and participatory: when your audience shares your content, they often add their perspective to it, adding social credence that can further enhance its relevance
**The iconic marketing goal of the social media era is ‘viral’ content – a video, photo or other content that spreads like a virus from host to host, making millions of people laugh, cry or think.
**But one must consider how many of those attempts at ‘viral’ marketing havesucceeded.
**On a Wikipedia list of the most viral internet memes very few of them are associated with a brand and those that are were almost always created by a third party or viewed as a public joke.
**Trying to produce a viral internet meme is like trying to stand up on a water slide. The chances that you will fall flat on your face and look pretty silly in the process are very high.
**Rather than attempting to create ‘viral’ content, marketers should aim for ‘shareable’ content. That is, content that genuinely affects their target demographic; content that addresses real problems or communicates similar ideals.
The success of The Hunger Games wasn’t exactly a long shot. But then, it wasn’t a foregone conclusion either (see: the performance of best seller-turned-box-office-disappointment The Girl with the Dragon Tattoo).
When developing a television show – be it a live show, a documentary, a drama series or something else – with social interaction, audience engagement and interactivity in mind, using transmedia storytelling methods make very much sense.“2012 is going to be a huge year in terms of innovation—not just with respect to being able to leverage location to contextualize the types of advertising and offers that a consumer receives, but also then to turn the corner on that and turn it into actual commerce in the physical world,”
" 'Stories' and 'narratives' are often used interchangeably as synonyms, but I’d like to draw a distinction between the two terms and explain how a sequence of stories makes up a narrative. Let’s explore how thinking about narrative brand marketing will help guide your story-tellingmarketing efforts."
There are some great points made in this article about how a repertoire of business stories creates your overall brand narrative. That's an excellent way to think about it.
I also like the point the author makes about storytelling being an ongoing and dynamic activity that business engage in with their marketing. Again a reminder that biz storytelling is about the interplay between telling and listening, sharing and engagement. It is not about broadcasting.
There are more insights here. I think you will enjoy reading this quick article.
"Even before the record-breaking box office hauls of The Hunger Games and The Avengers, the US theatrical grosses for all movies were up at the start of 2012 - and total US box office currently is up almost 20% year-to-date over 2011.
Now comes word that China's Dalian Wanda Group has acquired the US's second largest movie theater chain, AMC Theaters, for $2.6 billion - with plans to invest another $500 million.
In an insightful May 21st, 2012 post to tribecafilm.com the President of Tribeca Enterprises, Jon Patricof, explains how motion picture revenue - in particular theatrical box office - is growing because of (and not in spite of) the audience's addiction to social media.
... Jon Patricof writes that Lionsgate gambled and won - spending much less (between 30% and 50% less?) on traditional media than their usual TV buys for the March 12, 2012 release of The Hunger Games - relying instead on cheaper tools like social media. The experiment worked: The Hunger Games' first weekend earned over $150 million at the domestic box office, the best box office debut on record for any non-sequel non-summer film..."
Amy O'Leary, a news editor and multimedia producer for The New York Times, presents the final keynote address of the Narrative Arc conference. Her presentation, "Beyond the 'Like' Button: Digitally Addictive Storytelling and the Brain," discusses the brain and its relationship to immediate news.
This is an amazing video that falls into the category of "making us smarter" about our work.
I am still digesting this presentation, which is about an hour long. But I'm fascinated by it -- and it explains so much about how/why social media and storytelling works so well together. And what is missing when the two don't work.
In my book, the more we know the mechanics of how/why social media and storytelling works, the more command we have of our tools, and the greater success we can have.
So if you want to know why "like" buttons work and how to integrate storytelling into social media for outstanding results, then run -- don't walk -- to view this video!
Then for another interesting and fascinating twist, check out the next article on "The Universal Language of Story."The 2 videos together are a double whammy of "ah-hah's" and inspiration.
Facebook changed how we communicate with friends and family. Google challenged how we search for information. The Kindle altered the course of the book industry, and iTunes redefined music consumption.
Computers have been getting steadily "better" -- faster, smaller, cheaper -- for sixty years. But they get "smarter" -- more capable and more broadly useful -- in discrete leaps, the biggest of which don't happen very often.
Tweets. Whoa! University of Toronto: Oohalala Mobile Launches North America's First Campus Augmented Reality Game http://t.co/I0mm5Kn2 15 minutes ago; A Visual History Of Twitter [Infographic] | Tracking Transmedia ...
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