"Even before the record-breaking box office hauls of The Hunger Games and The Avengers, the US theatrical grosses for all movies were up at the start of 2012 - and total US box office currently is up almost 20% year-to-date over 2011.
Now comes word that China's Dalian Wanda Group has acquired the US's second largest movie theater chain, AMC Theaters, for $2.6 billion - with plans to invest another $500 million.
In an insightful May 21st, 2012 post to tribecafilm.com the President of Tribeca Enterprises, Jon Patricof, explains how motion picture revenue - in particular theatrical box office - is growing because of (and not in spite of) the audience's addiction to social media.
... Jon Patricof writes that Lionsgate gambled and won - spending much less (between 30% and 50% less?) on traditional media than their usual TV buys for the March 12, 2012 release of The Hunger Games - relying instead on cheaper tools like social media. The experiment worked: The Hunger Games' first weekend earned over $150 million at the domestic box office, the best box office debut on record for any non-sequel non-summer film..."
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