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Zynga's New Ad Pitch for Draw Something: 'Draw This Brand' | Digital - Advertising Age

Zynga's New Ad Pitch for Draw Something: 'Draw This Brand' | Digital - Advertising Age | Social Media as Content & Audience Aggregator | Scoop.it
Zynga's latest big-ticket acquisition has already figured out how to draw in users, but now Draw Something has an ad model that brings brands into the picture.
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Social Media as Content & Audience Aggregator
Entertainment, Brands & Advertisers look to social content to engage audiences
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The audience conundrum

The audience conundrum | Social Media as Content & Audience Aggregator | Scoop.it
In a world where narratives are created and developed and produced and distributed with the help of transmedia storytelling methods as an essential part of the process, there will be ample opportunities for the producers or IP owners to, in a very logical and natural fashion, integrate themselves with the target audience...
Via The Digital Rocking Chair
CounterIntelligence's insight:

In a world where narratives are created and developed and produced and distributed with the help of transmedia storytelling methods as an essential part of the process, there will be ample opportunities for the producers or IP owners to, in a very logical and natural fashion, integrate themselves with the target audience.

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The Digital Rocking Chair's curator insight, December 11, 2012 9:56 PM

The always insightful Simon Staffans on how to avoid an audience backlash when blurring the line between marketing and transmedia storytelling.

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Digital storytelling: How to tell a story that stands out in the digital age?

Digital storytelling: How to tell a story that stands out in the digital age? | Social Media as Content & Audience Aggregator | Scoop.it

"So, how do you tell a story in the digital age that stands out, captures people’s attention and gets them to act, engage with your institution? My favourite story for quite some time now and one I’ve been showing in workshops around the world is the story of the Troy public library."



Via Karen Dietz
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5 Ways to Weave Every Element of Your Nonprofit's Story onto Pinterest

5 Ways to Weave Every Element of Your Nonprofit's Story onto Pinterest | Social Media as Content & Audience Aggregator | Scoop.it
The only nonprofit marketing trend hotter than storytelling is visual storytelling. And the social media site Pinterest, a virtual bulletin board for interesting web pages and pictures, lends itself to visual storytelling techniques.

 

I like these ideas here! They will definitely get you thinking more about how to effectively use Pinterest for sharing your organization's story -- whether you are a nonprofit or for-profit enterprise.

 

Now if only Pineterest would let you group photos together within boards you could REALLY tell your stories better. I hope they add that functionality soon.

 

In the meantime, create your boards and start pinning! Then check out the Scoop.it material by my friends and colleagues Jan Gordon and Michele Smorgon called Pinterest Watch for all the tips and tricks for leveraging Pinterest in social media campaigns http://www.scoop.it/t/pinterest-watch 


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Zynga's New Ad Pitch for Draw Something: 'Draw This Brand' | Digital - Advertising Age

Zynga's New Ad Pitch for Draw Something: 'Draw This Brand' | Digital - Advertising Age | Social Media as Content & Audience Aggregator | Scoop.it
Zynga's latest big-ticket acquisition has already figured out how to draw in users, but now Draw Something has an ad model that brings brands into the picture.
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Storytelling is the New Currency in Digital Marketing

Storytelling is the New Currency in Digital Marketing | Social Media as Content & Audience Aggregator | Scoop.it

This piece is from Evivio Blog - I selected this piece because today is the beginning of the Reinvention Summit where people from all over the world gather together to hear and share stories of change. All businesses are going through reinvention, telling the right stories to connect with their audiences in a new way is crucial. 

 

This is a review by my curating buddy Jan Gordon. I couldn't have said it better myself! Enjoy her review:

 

Here are some highlights:

 

**Stories are the new currency in digital marketing, as digital media allow consumers a surfeit of channels to listen to and engage on.

 

**Consumers want to be engrossed and entertained, and as with other entertainment media, they expect a story.

 

But stories are not just entertaining.

 

**Stories are useful, descriptive, beautiful, interesting: shareable.

 

**Shareable, and participatory: when your audience shares your content, they often add their perspective to it, adding social credence that can further enhance its relevance

 

**The iconic marketing goal of the social media era is ‘viral’ content – a video, photo or other content that spreads like a virus from host to host, making millions of people laugh, cry or think.

 

**But one must consider how many of those attempts at ‘viral’ marketing have succeeded.

 

**On a Wikipedia list of the most viral internet memes very few of them are associated with a brand and those that are were almost always created by a third party or viewed as a public joke.

 

**Trying to produce a viral internet meme is like trying to stand up on a water slide. The chances that you will fall flat on your face and look pretty silly in the process are very high.

 

**Rather than attempting to create ‘viral’ content, marketers should aim for ‘shareable’ content. That is, content that genuinely affects their target demographic; content that addresses real problems or communicates similar ideals.

 

Selected by Jan Gordon covering "Storytelling, Social Media and Beyond"

 

Read full article here: [http://ht.ly/aiwUY]


Via janlgordon, Karen Dietz
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misslenali's comment, April 21, 2012 9:34 AM
:) you´re very welcome Karen I probably will rescoop more from you!
I like you.....
Deb Nystrom, REVELN's curator insight, January 2, 2013 10:43 AM

There are few things so captivating, so memorable, as a good story.  Change is empowered by sharing examples of what works, or what changes feature quick wins.  Digital marketers are the purveyors.  


What is really needed are change leaders who stir the mix so the stories come forward.  Change Leaders champion the best stories and shape their cultures with them.  ~  Deb

Audrey's curator insight, January 5, 2013 12:59 PM

After reading your article I am going to do some of my lessons as stories. You know psychology is an area of study which naturally lends itself to story telling; audrey@homeschoolsource.co.uk

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Six Definitions of Successful Social Media Engagement | Social Media Today

Six Definitions of Successful Social Media Engagement | Social Media Today | Social Media as Content & Audience Aggregator | Scoop.it
Defining successful social media engagement can be incredibly difficult.
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Inside “The Hunger Games” Social Media Machine

Inside “The Hunger Games” Social Media Machine | Social Media as Content & Audience Aggregator | Scoop.it
The success of The Hunger Games wasn’t exactly a long shot. But then, it wasn’t a foregone conclusion either (see: the performance of best seller-turned-box-office-disappointment The Girl with the Dragon Tattoo).

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Time for Social Integration for TV and Publishing in 2012! | THE SOCIAL CMO Blog

We may look back at 2011 as the year social integration into TV and publishing really accelerated in velocity. At least, we’ve seen that in the clients we work with.

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100 social media statistics for 2012 |

100 social media statistics for 2012 | | Social Media as Content & Audience Aggregator | Scoop.it

100 statistics about Facebook, Twitter, LinkedIn, YouTube, FlickR, Instagram, Mobile, QR codes and general social media trends that are current as at January 2012.

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Nielsen: Social Media Report

Nielsen: Social Media Report | Social Media as Content & Audience Aggregator | Scoop.it
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Geo-targeting apps may find themselves in 2012 | Print Media Centr

Geo-targeting apps may find themselves in 2012 | Print Media Centr | Social Media as Content & Audience Aggregator | Scoop.it

When developing a television show – be it a live show, a documentary, a drama series or something else – with social interaction, audience engagement and interactivity in mind, using transmedia storytelling methods make very much sense.“2012 is going to be a huge year in terms of innovation—not just with respect to being able to leverage location to contextualize the types of advertising and offers that a consumer receives, but also then to turn the corner on that and turn it into actual commerce in the physical world,”

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Beyond Storytelling: Narrative Brand Marketing

Beyond Storytelling: Narrative Brand Marketing | Social Media as Content & Audience Aggregator | Scoop.it

" 'Stories' and 'narratives' are often used interchangeably as synonyms, but I’d like to draw a distinction between the two terms and explain how a sequence of stories makes up a narrative. Let’s explore how thinking about narrative brand marketing will help guide your story-telling marketing efforts."

 

There are some great points made in this article about how a repertoire of business stories creates your overall brand narrative.  That's an excellent way to think about it.

 

I also like the point the author makes about storytelling being an ongoing and dynamic activity that business engage in with their marketing. Again a reminder that biz storytelling is about the interplay between telling and listening, sharing and engagement. It is not about broadcasting.

 

There are more insights here. I think you will enjoy reading this quick article.


Via Karen Dietz
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Audience Engagement and Content Strategy for Transmedia Storytellers

Audience Engagement and Content Strategy for Transmedia Storytellers | Social Media as Content & Audience Aggregator | Scoop.it

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Data Points: News Diet

Data Points: News Diet | Social Media as Content & Audience Aggregator | Scoop.it
More Americans are staying informed with digital media than with newspapers and radio...

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'True Blood,' 'Twilight' Sink Teeth Into Social Media [INFOGRAPHIC]

'True Blood,' 'Twilight' Sink Teeth Into Social Media [INFOGRAPHIC] | Social Media as Content & Audience Aggregator | Scoop.it

Brian Anthony Hernandez: "How do vampire series "True Blood," "Twilight" and "Vampire Diaries" stack up against each other in terms of social media prowess?"


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Randy Finch's Film: How Social Media May (Paradoxically?) Be Contributing to Booming Business For Movie Theaters

"Even before the record-breaking box office hauls of The Hunger Games and The Avengers, the US theatrical grosses for all movies were up at the start of 2012 - and total US box office currently is up almost 20% year-to-date over 2011.

 

Now comes word that China's Dalian Wanda Group has acquired the US's second largest movie theater chain, AMC Theaters, for $2.6 billion - with plans to invest another $500 million.

 

In an insightful May 21st, 2012 post to tribecafilm.com the President of Tribeca Enterprises, Jon Patricof, explains how motion picture revenue - in particular theatrical box office - is growing because of (and not in spite of) the audience's addiction to social media.

 

... Jon Patricof writes that Lionsgate gambled and won - spending much less (between 30% and 50% less?) on traditional media than their usual TV buys for the March 12, 2012 release of The Hunger Games - relying instead on cheaper tools like social media. The experiment worked: The Hunger Games' first weekend earned over $150 million at the domestic box office, the best box office debut on record for any non-sequel non-summer film..."

 

full post here:

 

http://finchclasses.blogspot.ca/2012/05/how-social-media-and-digital-revoution.html


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Beyond the "Like" Button: Digitally Addictive Storytelling and the Brain

Amy O'Leary, a news editor and multimedia producer for The New York Times, presents the final keynote address of the Narrative Arc conference. Her presentation, "Beyond the 'Like' Button: Digitally Addictive Storytelling and the Brain," discusses the brain and its relationship to immediate news.


This is an amazing video that falls into the category of "making us smarter" about our work.


I am still digesting this presentation, which is about an hour long. But I'm fascinated by it -- and it explains so much about how/why social media and storytelling works so well together. And what is missing when the two don't work.  


In my book, the more we know the mechanics of how/why social media and storytelling works, the more command we have of our tools, and the greater success we can have.


So if you want to know why "like" buttons work and how to integrate storytelling into social media for outstanding results, then run -- don't walk -- to view this video!


Then for another interesting and fascinating twist, check out the next article on "The Universal Language of Story." The 2 videos together are a double whammy of "ah-hah's" and inspiration.


Via Karen Dietz
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Karen Dietz's comment, May 2, 2012 12:11 PM
Thanks for rescooping this! Have a great week :)
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Instagram Infographic: Facebook Acquires Instagram | Socialnomics

Instagram Infographic: Facebook Acquires Instagram | Socialnomics | Social Media as Content & Audience Aggregator | Scoop.it
Instagram Infographic, Facebook Instagram Acquisition, Infographic on Instagram, Instagram Statistics...

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Storytelling on crack: Could Spotify's new Facebook Timeline change music education? - 2012-Apr-09

Storytelling on crack: Could Spotify's new Facebook Timeline change music education?  - 2012-Apr-09 | Social Media as Content & Audience Aggregator | Scoop.it
Facebook changed how we communicate with friends and family. Google challenged how we search for information. The Kindle altered the course of the book industry, and iTunes redefined music consumption.

Via siobhan-o-flynn
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Direct Global Distribution Models for a Global World / What the TV Industry Can Learn from Hollywood

Direct Global Distribution Models for a Global World / What the TV Industry Can Learn from Hollywood | Social Media as Content & Audience Aggregator | Scoop.it

Christine Weitbrecht: "[...] for the first time in history, entertainment producers have a truly global audience, the mechanisms to reach them, and the methods to charge them."


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Oblong Industries' CEO Kwindla Kramer on The Next, Next (think John Underkoffler)|ThingTechCrunch

Oblong Industries' CEO Kwindla Kramer on The Next, Next (think John Underkoffler)|ThingTechCrunch | Social Media as Content & Audience Aggregator | Scoop.it
Computers have been getting steadily "better" -- faster, smaller, cheaper -- for sixty years. But they get "smarter" -- more capable and more broadly useful -- in discrete leaps, the biggest of which don't happen very often.

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Social Media Statistics Plus Infographic | Jeffbullas's Blog

Social Media Statistics Plus Infographic | Jeffbullas's Blog | Social Media as Content & Audience Aggregator | Scoop.it

One in every nine people on Earth is on Facebook

People spend 700 billion minutes per month on Facebook

Each Facebook user spends on average 15 hours and 33 minutes a month on the site

Twitter is handling 1.6 billion queries per day
Twitter is adding nearly 500,000 users a day

Google+ was the fastest social network to reach 10 million users at 16 days (Twitter took 780 days and Facebook 852 days)

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Recommended Transmedia Reading 2/15/12

A selection of good reads from the past few weeks in transmedia storytelling, digital marketing, social TV and brand extension.

Mark of the Spider-Man: Recap - Mentorless

Sony is making a big...
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General Mills spoons up digital fun on cereal boxes

General Mills spoons up digital fun on cereal boxes | Social Media as Content & Audience Aggregator | Scoop.it
General Mills explores QR codes, apps and augmented reality for food packages.
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YouTube Killed TV [INFOGRAPHIC] « Transmedia Camp 101

YouTube Killed TV [INFOGRAPHIC] « Transmedia Camp 101 | Social Media as Content & Audience Aggregator | Scoop.it
Tweets. Whoa! University of Toronto: Oohalala Mobile Launches North America's First Campus Augmented Reality Game http://t.co/I0mm5Kn2 15 minutes ago; A Visual History Of Twitter [Infographic] | Tracking Transmedia ...

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