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Le donne non vengono da Venere, vengono da Pinterest! | Giusy Barbato

Le donne non vengono da Venere, vengono da Pinterest! | Giusy Barbato | Social Media, Content Marketing News & Trends... | Scoop.it
giusy.barbato's insight:

Il Washinton Post ha definito Pinterest il “Crack virtuale per le donne” e se John Gray ci svelava che “Gli uomini vengono da Marte e le donne da Venere”, titolo del suo più famoso libro, oggi sappiamo invece che le donne vengono dal pianeta Pinterest.

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P&G Brand Officer Says 'Digital Marketing Is Dead'

P&G Brand Officer Says 'Digital Marketing Is Dead' | Social Media, Content Marketing News & Trends... | Scoop.it
Procter & Gamble's global brand building officer Marc Pritchard proclaimed digital marketing to be "dead." He urges advertisers to go back to brand building.

Via malek
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Jasmin Vallance's curator insight, September 26, 2013 5:57 AM

The importance of creativity Is vital for any campaign to be successful. However, with this digital age well and truly upon us the Marketing industry has felt the effects. As P and G Brand officer states; digital marketing is over. Somewhat abrupt but he has a point. Marketing is losing its appeal and is based on brand building, and great creative campaigns are being lost. Therefore the IMC concept of power of ideas is being lost. He states that we need to strip away all the technology and the fluff and focus on creating a creative engaging campaign first, then finally use digital media as a tool and not a must or necessity. This way great campaign will emerge and enable brand building. 

Matthias Röse's comment, September 26, 2013 8:35 PM
The words of P&G brand Officer make me think about the importance we gave to digital marketing in the last years. It was definitely a hype and everyone was astonished by the new possibilities but forgot about the key factor of every marketing campaign: the creative idea. Using digital marketing was too long the main goal of a campaign. As Mr Pritchard points out – and I agree with him – digital marketing may not longer be the core of the campaign. Instead it should be seen as a tool that helps you deliver your message and get consumer engaged within your campaign that utilizesall kinds of media.
Priscilla Hema's comment, September 27, 2013 12:02 AM
Jasmine, I agree. Great campaigns are ones which are creative or equally engaging. Though electronics positively (when used right) influences advertisements. creative campaigns are more successful than ones with the highest range of technical adaption.
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L'Infiltrato Speciale 03: la Social Media Analysis

L'Infiltrato Speciale 03: la Social Media Analysis | Social Media, Content Marketing News & Trends... | Scoop.it
La social media analysis è un’attività quasi prettamente di ascolto sistematico per raccogliere dati sulle conversazioni del social web
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Anche i grandi possono sbagliare: impariamo dagli errori di Starbucks!

Anche i grandi possono sbagliare: impariamo dagli errori di Starbucks! | Social Media, Content Marketing News & Trends... | Scoop.it
Lo confesso: sono una fan di Starbucks dai tempi in cui stavo a New York. La caffetteria più famosa al mondo è diventata una vera e propria istituzione tra le Coffee Company americane raggiungendo ...
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How to Use Pinterest & Instagram to Build Relationships

How to Use Pinterest & Instagram to Build Relationships | Social Media, Content Marketing News & Trends... | Scoop.it
3 Ways to Use Pinterest and Instragram to Build Relationships

Via Kelly Lieberman
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30 Marketing Pinterest Accounts to Follow | Social Media Today

30 Marketing Pinterest Accounts to Follow | Social Media Today | Social Media, Content Marketing News & Trends... | Scoop.it
There are a lot of wonderful people and businesses who share helpful social media and marketing tips on Pinterest. Here's a list to get you started.

Via Kelly Lieberman
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Infographic: How Social Media Is Changing The World

Infographic: How Social Media Is Changing The World | Social Media, Content Marketing News & Trends... | Scoop.it

We know that social media so pervasive that it affects many aspects of our lives, but this infographic thoroughly examines the impact that social media has made. 

Created by the folks at My Life, this infographic charts the shift in power in the music industry as well as the fact that brand posts on Facebook reach their target audience within half-an-hour. 

Other tidbits include the fact that 89% of employers have hired people through LinkedIn, and that professors also use social media to educate their students. 

View some highlights of the infographic at the article link or view it in its entirety here.


Via Lauren Moss
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Tye Plews's curator insight, October 15, 2013 11:55 PM

With the influence that social media has in the 21st century, it is important to understand the benefits and negative aspects that it can bring upon education. In regards to positive influences, it allows students to be able to contact teachers with ease (not so much in primary education, but at university level), and allows the sharing of information to be easily accessed. However some negative aspects could include harassment and safety or this information being exploited. It's important for students to grow up with knowledge around the use of ICTs and the use of social media but more importantly to use it properly.

John Thomas's curator insight, February 12, 2014 8:44 AM
Infographic: How Social Media Is Changing The World
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How Brands Use Twitter [INFOGRAPHIC]

How Brands Use Twitter [INFOGRAPHIC] | Social Media, Content Marketing News & Trends... | Scoop.it

Did you know that 97 percent of top brands are using Twitter in 2013, compared to just 62 percent in 2011?

Recent data that surveyed more than 250 leading brands in the U.S. and UK, shows that two-thirds had multiple accounts on Twitter. More than half (57 percent) had switched the tools they used to tweet in the last year, and firms in the States tweeted significantly more than their counterparts across the Atlantic...


Via Lauren Moss
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harish magan's comment, September 3, 2013 8:20 AM
Thanks to twitter for showing such diversified variety and one can choose and follow as per their interest and liking,The best part is that this is the only medium available where you can spread news to all your friends and wellwishers.
X GANG's curator insight, September 22, 2013 10:51 AM
Thibaut-Marc CAPLAIN@TM_CAPLAIN

#Lobbyiste de #CabinetCTM #Conseil #Traitement #Marketing @SarlCabinetCTM #Consultant #Associé de @I_DEMETTRE #International #Business @MasterBusinessF #Fr

X GANG's comment, September 22, 2013 10:52 AM
Thank for the news
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Infographic: The Incredible Growth of Web Usage [1984-2013]

Infographic: The Incredible Growth of Web Usage [1984-2013] | Social Media, Content Marketing News & Trends... | Scoop.it

In the three decades since the Internet evolved from an experimental band of academic and government computer systems into a globe-spanning network of interconnected systems, the amount of time spent online has grown to rival (or even exceed) the time spent living offline. Personal computers, tablets and smartphones have made the connected life a reality, and the number of folks pursuing it has exploded.


Find more details at the link.


Via Lauren Moss
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Andrew Earnshaw's curator insight, September 20, 2013 3:23 PM

Yes, I too can remember when there wasn't an Internet. Is there an application that's not yet been produced. What next will we all wonder how we did without ?

Al Marqz's curator insight, September 27, 2013 7:14 PM

La humanidad en bloque ha optado por la gran Red y de ésta, por las redes sociales... ¡Larga vida a la web!

Pallab Kakoti's curator insight, April 16, 2014 7:44 AM

The rise & rise of web usage is one of the most unifying & reformative development to have impacted on a global scale. An insightful info-graphic that offers a unique purview from the inception days of internet to the latest trend of app usage estimating an annual revenue of $24 billion.

 

A pure delight that's not to be missed #PlbKkt for #hshdsh via #blogs4bytes //

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Lo Stato dei Blog in Italia 2013 - Sondaggio

Lo Stato dei Blog in Italia 2013 - Sondaggio | Social Media, Content Marketing News & Trends... | Scoop.it
L'Università di Salerno lancia oggi il sondaggio "Lo Stato dei Blog in Italia 2013", allo scopo di indagare la blogosfera italiana
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Kotex e il primo Pinterest Pop up shop!

Kotex e il primo Pinterest Pop up shop! | Social Media, Content Marketing News & Trends... | Scoop.it
Dopo il successo di “Woman’s Inspiration Day” – la prima campagna di marketing Pinterest–based tutta al femminile - firmata da Kotex, l’azienda ha firmato insieme all’agenzia di comunicazione Smoyz...
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Guida a Pinterest: le risposte alle 10 domande più frequenti

Guida a Pinterest: le risposte alle 10 domande più frequenti | Social Media, Content Marketing News & Trends... | Scoop.it

Fondato nel 2010, Pinterest ha avuto una rapidissima espansione nel mondo ed attualmente conta 70 milioni di utenti globali. Il fenomeno però è attualmente rilegato principalmente agli Stati Uniti ed al Canada. L’italia nella “top 20″ stilata sempre da Semiocast, si colloca al 12 posto nella classifica sul numero di utenti registrati; in effetti in Italia Pinterest è ancora nella fase: “L’ho sentito nominare…ma lo conosco poco”.


Via Stefano Principato, Carolina Bussadori, Carlo Mazzocco
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Stefano Principato's curator insight, July 27, 2013 3:14 AM

Le 10 domande più frequenti su Pinterest e le relative risposte; in calce inoltre un prontuario di risorse per approfondirne la conoscenza e l’uso.

Gianluigi Spagnoli's curator insight, August 11, 2013 3:55 PM

Pinterest, questo sconosciuto. 

Maurizio Carcaterra's curator insight, August 12, 2013 4:01 AM

Un interessante Vademecum su uno dei Social Network più sottovalutati in Italia e che forse - bisogna ammetterlo - non è per tutti!

 

http://bodhimarketing.it/2013/07/24/guida-a-pinterest-le-risposte-alle-10-domande-piu-frequenti/

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Mail up ebook_08-consigli_email_marketing

Ti sei mai dato queste 10 risposte? 10 consigli di (email) marketing da leggere sotto l’ombrellone 08EMAIL MARKETING GURU

Via Gianluigi Spagnoli
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Alessandra Ferlenga's curator insight, September 27, 2013 3:02 AM

email marketing? ecco 10 consigli da seguire!

Slide utili e semplici

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Using Storytelling Narratives to Improve Your Marketing Mix

Using Storytelling Narratives to Improve Your Marketing Mix | Social Media, Content Marketing News & Trends... | Scoop.it
An introduction to the "Hero's Journey" method of storytelling Your product or services will likely solve a problem for your customers,  

No matter how boring you view this product, it sits within a ‘story arc’ that can always be made interesting to consumers facing the challenges that it solves.


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Nick Simonton's curator insight, September 24, 2013 12:42 PM

Old as time, the "Hero's Journey" has guided many in writing screenplays and books. It's the standard story we all know and love -- perhaps injecting some of it into your routine isn't a bad idea.

Martin (Marty) Smith's comment, September 24, 2013 5:24 PM
Great Malek Scoop and Nick Simonton comment. This is a favorite topic. Nick I was scheduled to attend McKee's Story seminar last year and then got sick and could go, but still on my bucket list to attend. Marty
Bad Spoon's curator insight, September 25, 2013 2:21 AM

Une nouvelle présentation pas à pas du "Voyage du Héros", la technique de storytelling la plus efficace à ce jour

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I giorni e gli orari migliori per postare sul blog (e per ottenere più condivisioni sui social)

I giorni e gli orari migliori per postare sul blog (e per ottenere più condivisioni sui social) | Social Media, Content Marketing News & Trends... | Scoop.it
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The Best Times To Post On Facebook, Twitter, Google+, LinkedIn And Pinterest #INFOGRAPHIC

The Best Times To Post On Facebook, Twitter, Google+, LinkedIn And Pinterest #INFOGRAPHIC | Social Media, Content Marketing News & Trends... | Scoop.it

“Social media mastery – if such a concept even exists – ultimately comes downs to many things, but one of the most important elements is time.”


Via Brian Yanish - MarketingHits.com, Lauren Moss
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harish magan's comment, October 1, 2013 2:49 AM
I have found this very useful and would use these as per instructions provided by them for best time slot.
harish magan's comment, October 1, 2013 2:49 AM
I have found this very useful and would use these as per instructions provided by them for best time slot.
Deb Nystrom, REVELN's curator insight, October 7, 2013 3:52 PM

It's always good to be reminded of the sweet spots on timing with Social Media.  ~  Deb

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Twitter studia da matricola trainata dall'effetto televisione - Repubblica.it

Twitter studia da matricola  trainata dall'effetto televisione - Repubblica.it | Social Media, Content Marketing News & Trends... | Scoop.it
Il social network di Jack Dorsey vive in stretta correlazione con la tv: programmi e conversazioni si autoinfluenzano, offrendo una platea sempre più ampia ai pubblicitari.
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14 Pinterest Marketing Campaigns

14 Pinterest Marketing Campaigns | Social Media, Content Marketing News & Trends... | Scoop.it
Pinterest Marketing Campaigns - It’s long been known that humans are attracted to appealing aesthetics, and this is why Pinterest marketing campaigns have been so su...

Via Kelly Lieberman
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Che cosa cercano online gli italiani e come sono influenzati dai risultati

Che cosa cercano online gli italiani e come sono influenzati dai risultati | Social Media, Content Marketing News & Trends... | Scoop.it
Sono consultati da quasi la metà degli italiani connessi a internet una o più volte ...

Via Gianluigi Spagnoli
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How Social Media Influence Businesses | Visual.ly

How Social Media Influence Businesses | Visual.ly | Social Media, Content Marketing News & Trends... | Scoop.it
Check out our latest infographic “How Social Media Influence Businesses” to have better understanding of the social media impact on your business
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The State of Twitter in 2013 [INFOGRAPHIC]

The State of Twitter in 2013 [INFOGRAPHIC] | Social Media, Content Marketing News & Trends... | Scoop.it
Since its inception over seven years ago, Twitter has built a community of over 200 million monthly active users, and over 170 billion tweets have been posted in total.

On average, users spend 170 minutes on the site each month and have 208 followers. Twitter is also undergoing a mobile revolution with 80% of its users accessing the site via a mobile device. 63% of brands use multiple Twitter accounts, with YouTube leading the way as the most-followed brand with 33 million followers...


Via Lauren Moss
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9Dotstrategies's curator insight, September 11, 2013 11:12 PM

About the State of Twitter in  2013....

 

Mehdi BH's comment, September 12, 2013 5:03 AM
Interesting !
Samantha Kelly's curator insight, September 14, 2013 7:32 AM

Twitter has changed my life and opened up a whole new world! In Ireland there are over 81k active users.

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Storytelling: come farsi ascoltare nel rumore della rete e raggiungere un pubblico sempre più distratto

Storytelling: come farsi ascoltare nel rumore della rete e raggiungere un pubblico sempre più distratto | Social Media, Content Marketing News & Trends... | Scoop.it
Internet è diventato un posto sovraffollato: miliardi di pagine web che contengono informazioni su qualsiasi ...

Via Gianluigi Spagnoli
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Lo Stato dei Blog in Italia 2013 - Sondaggio

Lo Stato dei Blog in Italia 2013 - Sondaggio | Social Media, Content Marketing News & Trends... | Scoop.it
L'Università di Salerno lancia oggi il sondaggio "Lo Stato dei Blog in Italia 2013", allo scopo di indagare la blogosfera italiana
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Facebook introduce l'embed dei post: presto si potranno aggiungere contenuti social su siti e blog

Facebook introduce l'embed dei post: presto si potranno aggiungere contenuti social su siti e blog | Social Media, Content Marketing News & Trends... | Scoop.it
Ancora una volta Facebook ha introdotto una novità riguardante la pubblicazione di contenuti. L'azienda californiana ha deciso di far incorporare i messaggi tramite codice embed. ...

Via Alessandra Ferlenga
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