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Digital Marketing News & Trends...
social media, content marketing, digital marketing, mobile marketing, web marketing
Curated by giusy.barbato
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Rescooped by giusy.barbato from Carlo Mazzocco | Il Web Marketing su misura
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20 microbusiness che sfruttano al meglio l’online e le 4 P low cost del marketing della PMI

20 microbusiness che sfruttano al meglio l’online e le 4 P low cost del marketing della PMI | Digital Marketing News & Trends... | Scoop.it
Non è vero che in Italia la PMI non investe. Ci sono esempi, ad andarli a cercare.

Via Carlo Mazzocco
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Carlo Mazzocco's curator insight, May 19, 2014 4:02 AM

Le (nuove) 4P del business

Rescooped by giusy.barbato from Social Media Italy
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Social media: quale il più diffuso per il marketing B2B oggi e quale avrà il primato futuro

Social media: quale il più diffuso per il marketing B2B oggi e quale avrà il primato futuro | Digital Marketing News & Trends... | Scoop.it
Prima strumento per le aziende al consumer, il social media marketing è oggi cavallo di ...

Via Gianluigi Spagnoli
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Fare Blog Marketing: I 5 Dubbi Da Superare Per Iniziare Senza Paura

Fare Blog Marketing: I 5 Dubbi Da Superare Per Iniziare Senza Paura | Digital Marketing News & Trends... | Scoop.it

In un articolo del mese scorso ti ho indicato i motivi per aprire un blog aziendale e alcuni suggerimenti per iniziare con il piede giusto.
I dubbi che, però, potresti avere prima di “lanciarti” in questa avventura potrebbero essere molti...


Via Carlo Mazzocco, Gianluigi Spagnoli
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Using Storytelling Narratives to Improve Your Marketing Mix

Using Storytelling Narratives to Improve Your Marketing Mix | Digital Marketing News & Trends... | Scoop.it
An introduction to the "Hero's Journey" method of storytelling Your product or services will likely solve a problem for your customers,  

No matter how boring you view this product, it sits within a ‘story arc’ that can always be made interesting to consumers facing the challenges that it solves.


Via malek
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Nick Simonton's curator insight, September 24, 2013 12:42 PM

Old as time, the "Hero's Journey" has guided many in writing screenplays and books. It's the standard story we all know and love -- perhaps injecting some of it into your routine isn't a bad idea.

Martin (Marty) Smith's comment, September 24, 2013 5:24 PM
Great Malek Scoop and Nick Simonton comment. This is a favorite topic. Nick I was scheduled to attend McKee's Story seminar last year and then got sick and could go, but still on my bucket list to attend. Marty
Bad Spoon's curator insight, September 25, 2013 2:21 AM

Une nouvelle présentation pas à pas du "Voyage du Héros", la technique de storytelling la plus efficace à ce jour