Social Media Articles & Stats
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Survey: Most companies don't get how customer service on social media works

Survey: Most companies don't get how customer service on social media works | Social Media Articles & Stats | Scoop.it
New research from Sprinklr shows that 80 percent of companies think they're doing a great job, but only 8 percent of customers think so.
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The perfect Facebook post: A blueprint

The perfect Facebook post: A blueprint | Social Media Articles & Stats | Scoop.it
The perfect Facebook post is an elusive beast that is spotted frequently in the wild. Thankfully, it can be reproduced in captivity. Learn how.
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From Twitter Reps: This Is The Best Size For Twitter Photos

From Twitter Reps: This Is The Best Size For Twitter Photos | Social Media Articles & Stats | Scoop.it
Below is an email I just received from a Twitter rep (shared with permission)... From our Product marketing managers today: __________________ The exciting release of Tweet previews and actions in ...
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The essentials for finding and using images online | Articles | Home

The essentials for finding and using images online | Articles | Home | Social Media Articles & Stats | Scoop.it
Images add a lot to the appeal of a blog, but bloggers, particularly when huge organizations are involved, have to be careful about using images they find online.
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The anatomy of content marketing | Articles | Home

The anatomy of content marketing | Articles | Home | Social Media Articles & Stats | Scoop.it
Content marketing is all the rage, but does it produce results? This infographic offers some revealing stats on the practice.
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An inside look at companies' social media teams | Articles | Home

An inside look at companies' social media teams | Articles | Home | Social Media Articles & Stats | Scoop.it
If you've ever wondered how your industry peers measure social media or staff their social media teams, we have the inside scoop.
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The simple reason your social media icons are doing nothing

The simple reason your social media icons are doing nothing | Social Media Articles & Stats | Scoop.it
Let's bring back an important acronym: WIIFM. It stands for — What's In It For Me? That's the first question I ask every time I see social icons
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Tweet Ads Need Fine Print

Tweet Ads Need Fine Print | Social Media Articles & Stats | Scoop.it
The FTC said that ads on Twitter and Facebook need to accommodate the fine print, with marketers applying the same standards to online ads as they long have to older media.
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8 types of people who 'like' your brand

8 types of people who 'like' your brand | Social Media Articles & Stats | Scoop.it
They aren't all 'brand advocates' (if those even truly exist), but if you identify them properly, you stand a much better chance of engaging them.
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100 social media stats and facts | Articles | Home

100 social media stats and facts | Articles | Home | Social Media Articles & Stats | Scoop.it
Some dizzying numbers on the continued growth of social networking.
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Aussie Bank Unveils New Social Media Command Centre | The Financial Brand: Marketing Insights for Banks & Credit Unions

Aussie Bank Unveils New Social Media Command Centre | The Financial Brand: Marketing Insights for Banks & Credit Unions | Social Media Articles & Stats | Scoop.it
Marketing Insights, Ideas and Inspiration for Banks and Credit Unions
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50% of Consumers Value a Brand's Facebook Page More Than Its Website [INFOGRAPHIC]

50% of Consumers Value a Brand's Facebook Page More Than Its Website [INFOGRAPHIC] | Social Media Articles & Stats | Scoop.it

If you're debating the power of social media for branding, here's more proof that it matters. 

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The stories that work best on Facebook

The stories that work best on Facebook | Social Media Articles & Stats | Scoop.it

Recent research from NPR found that nine types of stories posted by local stations spurred engagement on Facebook. Can the same strategy work for brands?

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Facebook Photos Size Guide / 2014 Edition

Facebook Photos Size Guide / 2014 Edition | Social Media Articles & Stats | Scoop.it
An up-to-date guide to sizes and types for using Facebook photos on Timeline and Profile pages, Shared Links, and Timeline Thumbnails.
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The best times to post on social media

The best times to post on social media | Social Media Articles & Stats | Scoop.it
While each audience is different, you can use this infographic as a general guide.
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The best—and worst—times to post to social media | Articles | Home

The best—and worst—times to post to social media | Articles | Home | Social Media Articles & Stats | Scoop.it
Make sure as many fans as possible see your updates. Follow these general time guidelines.
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Demystifying How Facebook's EdgeRank Algorithm Works [INFOGRAPHIC]

Demystifying How Facebook's EdgeRank Algorithm Works [INFOGRAPHIC] | Social Media Articles & Stats | Scoop.it
Two infographics that explain how Facebook EdgeRank filters which content gets displayed in users' News Feeds.
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Facebook Widens Data Targeting

Facebook Widens Data Targeting | Social Media Articles & Stats | Scoop.it
Gunning to win more advertising dollars, Facebook is rolling out a new tool for advertisers that matches data submitted by its billion-plus users with personal information from outside the social network.
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HOW TO: Avoid Photo Fails In Facebook’s Redesigned News Feed - AllFacebook

HOW TO: Avoid Photo Fails In Facebook’s Redesigned News Feed - AllFacebook | Social Media Articles & Stats | Scoop.it
Not long after Facebook announced its redesigned News Feed, with its heavy emphasis on photos, many brands' images looked improperly cropped for this new format. Images were centered on peoples' waists, with text on their heads.
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5 Ways Banks Can Prepare for Social Media Rules

5 Ways Banks Can Prepare for Social Media Rules | Social Media Articles & Stats | Scoop.it
Yasmin Zarabi discusses steps financial institutions can take to prepare for social media compliance with impending regulation from the Federal Financial Institutions Examination Council.
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5 social media tricks to steal from Coke and Dell | Articles | Home

5 social media tricks to steal from Coke and Dell | Articles | Home | Social Media Articles & Stats | Scoop.it
Why reinvent the wheel when you can just swipe a page or two from some of the top brands on social media?
cdufford's insight:

Remember the 99 percent rule

Ninety-nine percent of the time when you're posting, your audience isn't planning to purchase your product at that moment.

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Dunkin' Donuts year-end push on social media set records | Articles | Home

Dunkin' Donuts year-end push on social media set records | Articles | Home | Social Media Articles & Stats | Scoop.it

Many of the company's promotions are contests and sweepstakes that require people to "like" the Dunkin' Donuts page before they can enter. Gioglio says building fan counts isn't the principal objective, however; it's about building community.

 

"We focus more on engagement and that our fans actually own our social pages," she says. "Our primary focus is on responding to our fans, answering their questions, celebrating their loyalty, letting them be among the first to know about new products, and offering social media customer service support. Sprinkling in promotions as its relevant is a great way to surprise and delight fans on top of the day-to-day conversation."

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Missed Opportunity: Banks Slow to Use Twitter

Missed Opportunity: Banks Slow to Use Twitter | Social Media Articles & Stats | Scoop.it

Banks and credit unions averaged a mere 2,000 followers and tweeted an average of four times a day. More than one in five (21%) were characterized as Twitter quitters for abandoning their Twitter accounts.

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Data Points: Facebook Fans

Data Points: Facebook Fans | Social Media Articles & Stats | Scoop.it
62 percent of "digital trendsetters" -- active social media users -- for whom Facebook and Twitter are primary sources of news.
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The Ultimate Social Media Sizing Cheat Sheet [INFOGRAPHIC]

The Ultimate Social Media Sizing Cheat Sheet [INFOGRAPHIC] | Social Media Articles & Stats | Scoop.it

The Ultimate Social Media Sizing Cheat Sheet [INFOGRAPHIC]

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