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Rescooped by Susan Daniels from iEduc
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Psychology of Colors, Fonts & Shape in Logo Design

Psychology of Colors, Fonts & Shape in Logo Design | ❤ Social Media Art ❤ | Scoop.it

A logo is the strongest symbol of a brand. It's what consumers stop at when scanning the shelves, trying to choose between 20 seemingly similar products. These signs and symbols helps people to make decisions faster, and it helps people to feel like they made the right purchasing decision.

 

That means the colors, shapes, and fonts you choose for your client's brand image are essential to not only making them recognizable but also creating a sense or trust or authority or affordability or even excitement -- whatever emotions the company wants to be associated with. Colorfast created the below infographic to detailing how influential color, font, and shape choice is when crafting a logo. Learn the science behind how we interpret these small symbols...


Via Jeff Domansky, NikolaosKourakos
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Jeff Domansky's curator insight, December 1, 2015 12:59 AM

Learn how consumers interpret color, font, and shape choice in logo designs.

Adriana Kachivache's curator insight, December 3, 2015 3:39 PM

Learn how consumers interpret color, font, and shape choice in logo designs.

Scooped by Susan Daniels
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Twitter as Art

Twitter as Art | ❤ Social Media Art ❤ | Scoop.it
While many Tumblr artworks are notable for their customization of the platform, Twitter artwork is mostly characterized by a creativity within constraint.
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Curated by Susan Daniels
Entrepreneur. Lifelong learner. Crazy dreamer. And connoisseur curator of prosperous resources.