- Get detailed and visual analytics on anyone's tweets, retweets, replies, mentions, hashtags...; - Browse, search, filter and get insights on the people you follow and those who follow you; - Monitor your interactions with fellow users of Twitter: mentions, retweets, favorites...; - Backup/export any user's tweets to an Excel spreadsheet in just one click; - Monitor tweets from your favorite users, lists and keyword searches; - Find out easily those you follow but don't follow you back; - Easily add & remove people you follow to your lists; - Get the list of the followers you don't follow back; - Add and remove people in batch to your lists; - Browse, search, filter and sort your lists; - Track clicks on the links in your tweets; And much more..."
Développer sa présence sur les réseaux sociaux est un vaste chantier qui demande, en plus d’une certaine rigueur, de la patience et énormément de temps. En somme, tout ce que n’a pas forcement une jeune startup en début de vie.
Pour ne pas mettre la charrue avant les bœufs et inonder les réseaux sociaux d’informations plus ou moins pertinentes au risque d’agacer vos lecteurs et/ou clients, voici une petite check List des 20 choses à faire absolument et dans l’ordre pour développer sa présence sur les différents réseaux sociaux
Video tutorials are great way to stimulate students cognitive capabilities and elicit more engagement from their part. But not all the teachers have the necessary skills or time to go about creating tutorials for their students and this is why we should always make sure we have a bunch of ready-made tutorials at our disposal for rainy days.
"The onslaught of real-time social, local, mobile (SoLoMo) technology is nothing short of overwhelming. Besides the gadgets, apps, social networks and appliances that continue to emerge, the pace of innovation is only outdone by the volumes of data that each produce.
While the amount of personal and ambient information churned out by SoLoMo is often inundating or even perplexing, it is this “big” data that will help businesses evolve and adapt in a new era of connected consumerism.
Without interpretation, insight and the ability to put knowledge to work, any investment in technology and resources is premature. But, by investing in human capital to make sense of would be ominous data, organizations can modernize the role of business intelligence to introduce a human touch.
You’ve heard that old saying, over analysis leads to paralysis. In the face of big data, it’s easy to see the tidal wave that can result from the influx of inputs and sources.
The reality is though that how organizations connected with customers yesterday is not how customers will be served tomorrow. Meaning, the entire infrastructure in how we market, sell, help, and create now requires companies to not only study data and behavior but also change how it thinks about customers. This is a bona fide renaissance, and to lead a new era of customer engagement requires knowledge acumen.
I refer to the confluence of data and interpretation as the human algorithm — the ability to humanize technology and data to put a face, personality, and voice to the need and chance for change. Data must tell a story.
The human algorithm is part understanding and part communication. The ability to communicate and apply insights internally and externally is the key to unlocking opportunities to earn relevance. Beyond research, beyond intelligence, the human algorithm is a function of extracting insights with intention, humanizing trends and possibilities and working with strategists to improve and innovate everything — from processes to products to overall experiences.
The idea of the human algorithm is to serve as the human counterpart to the abundance of new social intelligence and listening platforms hitting the market every day. Someone has to be on the other side of data to interpret it beyond the routine. Someone has to redefine the typical buckets where data is poured. And someone has to redefine the value of data to save important findings from a slow and eventual death by three-ring binders rich with direction and meaning..."
Do you know how old the average Twitter or Facebook user is? Do you know what share of Reddit’s users are women? We could go on and on; when it comes to social network demographics, the questions are endless. This article is going to answer those questions for you, showing you the age and gender distribution on 24 of today’s most popular social networks and online communities.
QR codes, digital watermarks, image recognition and other types of mobile action codes printed in the top 100 U.S. magazines, reached a record number in Q2, according to a new study by mobile marketing and technology services company, Nellymoser Inc. A total of 2200 codes were printed during the quarter, up from 1365 in Q1 (61% growth). More than 10% of advertisements contained a code, which was double the 5% rate from just one year ago.
For its latest mobile action code study, Nellymoser surveyed the top 100 U.S. magazines by circulation and analyzed the published issues from April to June 2012, covering 46,132 magazine pages. Findings were significant in many areas including:
• From Q1 to Q2, the number of codes printed in the top 100 magazines grew from 1365 to 2200, a 61% increase. • 10.1% of magazine ad pages contained a code in Q2, up from 5% of ad pages in Q2 2011. • The number of brands that have adopted mobile action codes jumped to 598 in Q2, up from 451 in Q1 – a 33% increase. • For the first time every magazine in the study contained at least one code. • QR codes continue to be the clear action code market leader, maintaining more than an 80% market share since December 2011.
With Social Media developing at a rapid pace and search engines becoming smarter, the emergence of social search was expected to be the next big thing.
Search is currently in a transition period right now. As algorithms become more complex and the major search engines introduce new features, it’s clear that our expectations about how search should work and what it can do for us has risen with every new development. It’s not enough that it just suggests relevant information.
Now we demand that it comes faster, becomes more accurate and matches our tastes and interests.
Throw Siri and Google Now (or at least, the potential of Siri and Google Now) into the mix and the idea that the very concept of search will be radically different in three to five years time is a distinct possibility.
Social search was seen as the next step in this process. Using our profiles to filter and curate the content we want to see, the results have been mixed. Google’s insistence on using Google+ and its +1 system has been criticised because it neglects the more popular social media sites to plug its own.
On the other hand, Bing has struggled to even dent Google’s hold on search, despite championing its social search feature – partly because Microsoft has a stake in Facebook. Throw in the massive rise of mobile search, and the concept of search is evolving in a way that we mightn’t have expected.
One thing is certain: With more and more content being created online, a new way of curating and processing the vast waves of information out there will necessity. With Google making small changes to search – both on desktop and mobile – and Bing pushing its social credentials even further, the race is on to see who can discover (or possibly stumble) upon the next stage of search.
Malgré leur début de maturité, les réseaux sociaux continuent à faire peur. Progressant à une vitesse galopante, beaucoup d'internautes, et encore plus d'entreprises, sont démunis face à ce raz de marée.
Pourtant, quelques exemples démontrent que les réseaux sociaux peuvent être bénéfiques, et source de ROI.
Go to Google search and type in what is rel=author? The search results bring up many of the experts who have written posts or articles about rel=author with their head shot pictures. Do you want to appear in the search results like they do?
"It seems like many companies have heard about social media becoming part of our everyday life. However, companies think that if they are not utilizing the tools then they might be missing out on something.
What are they missing out on or is it just a fad? From our experiences we have seen how clients can under-value social media and SEO services.
How can you educate your client to believe these services are a vital part of their campaign? We want to share with you how we show our clients that they need to be using these tools to their advantage".
"We're witnessing another sea change in Web publishing.
There's a new edge and it's populated by the likes of Medium (a kind of categorized Tumblr), Branch (the sister site of Medium, for discussions), App.net (a microblogging platform) and Svbtle (an elite network of indie bloggers).
Here are five key drivers for this new wave of publishing services.
1. Publishing Is Getting More Casual:
The publishing process less onerous. It's now less about composition (being a writer or blogger) and more about expressing your thoughts as simply as possible.
Not only is the type of content less formal now, the design is stripped back too. All of the latest web publishing tools have minimalist, in some cases almost naked, interfaces.
2. The Web Is Moving From Pages to Streams:
This new wave of tools is looking for ways to deliver content in a more flexible way.
Veteran blogger Anil Dash declared that he wants "a clean, simple stream of my writing, organized by topic and sorted with the newest stuff on top."
3. Topic Organization Is Finally Happening:
This is essentially what Medium is attempting to do, with its "collections" - which are posts by various people organized by topic or theme. Content on the Social Web has become far too chaotic and it desparately needs organization.
4. Quality Is In Vogue:
The Web is awash with content - much of it poor quality. Medium is explicit about wanting to change this:
"Our philosophy is that quality begets quality, so we will grow Medium smartly, ensuring that our platform is valuable to everyone in this increasingly mobile, connected, and noisy world."
5. Startups Are Searching For Non-Advertising Business Models:
Finally, the new wave of publishing services are all seemingly anti-advertising. There is experimentation happening again on the Web - which is a very positive sign..."