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Google Plans to Combine Mobile and Desktop Ads | ClickZ

Google Plans to Combine Mobile and Desktop Ads | ClickZ | Social Media and Web Marketing : The necessary tools | Scoop.it
Google plans to combine desktop ads and the less profitable mobile ads into one offering, according to CEO Larry Page.
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Salesforce Expands Marketing Cloud Capabilities | ClickZ

Salesforce Expands Marketing Cloud Capabilities | ClickZ | Social Media and Web Marketing : The necessary tools | Scoop.it
Salesforce has expanded the capabilities of Marketing Cloud, its new marketing software, by adding a host of data analytics features.
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Rescooped by Matthieu Jacquier from QRiousCODE
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Les urgences deviennent 2.0 grâce à un QR Code

Les urgences deviennent 2.0 grâce à un QR Code | Social Media and Web Marketing : The necessary tools | Scoop.it

Les secours de deux départements français ont créé le concept CODE D’URGENCE, un code en 2D qui pourrait bien vous sauvez la vie.

Non ce n’est pas le remake de la série dans laquelle on a découvert George Clooney.


Via dbtmobile, QRious CODE
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Browse, Search, Filter, Manage Your Lists On Twitter And Get Detailed Analytics With Twitonomy

Browse, Search, Filter, Manage Your Lists On Twitter And Get Detailed Analytics With Twitonomy | Social Media and Web Marketing : The necessary tools | Scoop.it

From official website, here are some features:

- Get detailed and visual analytics on anyone's tweets, retweets, replies, mentions, hashtags...;
- Browse, search, filter and get insights on the people you follow and those who follow you;
- Monitor your interactions with fellow users of Twitter: mentions, retweets, favorites...;
- Backup/export any user's tweets to an Excel spreadsheet in just one click;
- Monitor tweets from your favorite users, lists and keyword searches;
- Find out easily those you follow but don't follow you back;
- Easily add & remove people you follow to your lists;
- Get the list of the followers you don't follow back;
- Add and remove people in batch to your lists;
- Browse, search, filter and sort your lists;
- Track clicks on the links in your tweets;
And much more..."

 

Try out it here: http://twitonomy.com

 


Via Giuseppe Mauriello
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Rescooped by Matthieu Jacquier from Marketing web 2.0
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Check-list des 20 choses à faire pour attaquer son business sur les réseaux sociaux

Check-list des 20 choses à faire pour attaquer son business sur les réseaux sociaux | Social Media and Web Marketing : The necessary tools | Scoop.it

Développer sa présence sur les réseaux sociaux est un vaste chantier qui demande, en plus d’une certaine rigueur, de la patience et énormément de temps. En somme, tout ce que n’a pas forcement une jeune startup en début de vie.

 

Pour ne pas mettre la charrue avant les bœufs et inonder les réseaux sociaux d’informations plus ou moins pertinentes au risque d’agacer vos lecteurs et/ou clients,  voici une petite check List  des 20 choses à faire absolument et dans l’ordre pour développer sa présence sur les différents réseaux sociaux


Via Tolokonnikoff - Seratoo
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Rescooped by Matthieu Jacquier from Pascal Faucompré, Mon-Habitat-Web.com
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Facebook : le nom de votre page respecte-t-il les conditions d'utilisation ?

Facebook : le nom de votre page respecte-t-il les conditions d'utilisation ? | Social Media and Web Marketing : The necessary tools | Scoop.it

Vous allez créer votre page Facebook et vous vous apprêtez à lui attribuer un nom.
 
Ou bien, vous avez déjà créé votre page, sans trop vous soucier des contraintes imposées par Facebook dans le choix du nom de votre page.
 
Etes-vous sûrs que le nom que vous avez choisi pour votre page Facebook respecte les conditions générales d'utilisation de Facebook ?
 
Pour le savoir, je vous propose de balayer ensemble 8 principales interdictions à respecter dans la définition du nom de votre page Facebook.

(...)

--

A noter :  "Vous n'avez pas le droit de vous vanter !" Ah bon ?! :-))


Via Pascal Faucompré
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Rescooped by Matthieu Jacquier from New Web 2.0 tools for education
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Top Websites that provide Educational Video Tutorials for Teachers

Top Websites that provide Educational Video Tutorials for Teachers | Social Media and Web Marketing : The necessary tools | Scoop.it

Video tutorials are great way to stimulate students cognitive capabilities and elicit more engagement from their part. But not all the teachers have the necessary skills or time to go about creating tutorials for their students and this is why we should always make sure we have a bunch of ready-made tutorials at our disposal for rainy days.


Via Kathleen Cercone
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D. L. Held's curator insight, August 19, 2013 4:03 PM

The tutorials were very helpful. 

Rescooped by Matthieu Jacquier from Social Media Content Curation
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From Information Paralysis to Analysis: The Human Algorithm And Curation Are The Solution | Brian Solis

From Information Paralysis to Analysis: The Human Algorithm And Curation Are The Solution | Brian Solis | Social Media and Web Marketing : The necessary tools | Scoop.it

Here is an interesting excerped from article:

"The onslaught of real-time social, local, mobile (SoLoMo) technology is nothing short of overwhelming. Besides the gadgets, apps, social networks and appliances that continue to emerge, the pace of innovation is only outdone by the volumes of data that each produce.

...

While the amount of personal and ambient information churned out by SoLoMo is often inundating or even perplexing, it is this “big” data that will help businesses evolve and adapt in a new era of connected consumerism.

...

Without interpretation, insight and the ability to put knowledge to work, any investment in technology and resources is premature. But, by investing in human capital to make sense of would be ominous data, organizations can modernize the role of business intelligence to introduce a human touch.

...

You’ve heard that old saying, over analysis leads to paralysis. In the face of big data, it’s easy to see the tidal wave that can result from the influx of inputs and sources. 


The reality is though that how organizations connected with customers yesterday is not how customers will be served tomorrow. Meaning, the entire infrastructure in how we market, sell, help, and create now requires companies to not only study data and behavior but also change how it thinks about customers. This is a bona fide renaissance, and to lead a new era of customer engagement requires knowledge acumen.

I refer to the confluence of data and interpretation as the human algorithm — the ability to humanize technology and data to put a face, personality, and voice to the need and chance for change. Data must tell a story.

...

The human algorithm is part understanding and part communication. The ability to communicate and apply insights internally and externally is the key to unlocking opportunities to earn relevance. Beyond research, beyond intelligence, the human algorithm is a function of extracting insights with intention, humanizing trends and possibilities and working with strategists to improve and innovate everything — from processes to products to overall experiences.


The idea of the human algorithm is to serve as the human counterpart to the abundance of new social intelligence and listening platforms hitting the market every day. Someone has to be on the other side of data to interpret it beyond the routine. Someone has to redefine the typical buckets where data is poured. And someone has to redefine the value of data to save important findings from a slow and eventual death by three-ring binders rich with direction and meaning..."

 

Read full great article here:
http://networkingexchangeblog.att.com/small-business/the-human-algorithm-making-information-overload-work/

 


Via Giuseppe Mauriello
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Rescooped by Matthieu Jacquier from Marketing web 2.0
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Social network demographics in 2012

Social network demographics in 2012 | Social Media and Web Marketing : The necessary tools | Scoop.it

Do you know how old the average Twitter or Facebook user is? Do you know what share of Reddit’s users are women? We could go on and on; when it comes to social network demographics, the questions are endless. This article is going to answer those questions for you, showing you the age and gender distribution on 24 of today’s most popular social networks and online communities.


Via Tolokonnikoff - Seratoo
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Rescooped by Matthieu Jacquier from QRiousCODE
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QR Codes Hit Record Numbers In Top U.S. Print Magazines

QR Codes Hit Record Numbers In Top U.S. Print Magazines | Social Media and Web Marketing : The necessary tools | Scoop.it
QR codes, digital watermarks, image recognition and other types of mobile action codes printed in the top 100 U.S. magazines, reached a record number in Q2, according to a new study by mobile marketing and technology services company, Nellymoser Inc. A total of 2200 codes were printed during the quarter, up from 1365 in Q1 (61% growth). More than 10% of advertisements contained a code, which was double the 5% rate from just one year ago.

For its latest mobile action code study, Nellymoser surveyed the top 100 U.S. magazines by circulation and analyzed the published issues from April to June 2012, covering 46,132 magazine pages. Findings were significant in many areas including:

• From Q1 to Q2, the number of codes printed in the top 100 magazines grew from 1365 to 2200, a 61% increase.
• 10.1% of magazine ad pages contained a code in Q2, up from 5% of ad pages in Q2 2011.
• The number of brands that have adopted mobile action codes jumped to 598 in Q2, up from 451 in Q1 – a 33% increase.
• For the first time every magazine in the study contained at least one code.
• QR codes continue to be the clear action code market leader, maintaining more than an 80% market share since December 2011.


Via QRious CODE
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Rescooped by Matthieu Jacquier from Google+ Local & Local SEO News
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Google Launches NEW Things To Do In... Tourist Attraction Image Bar in SERPS

Google Launches NEW Things To Do In... Tourist Attraction Image Bar in SERPS | Social Media and Web Marketing : The necessary tools | Scoop.it

I have not had time to fully research this and have not seen anyone else blog it, yet so just wanted to share really quick.

 

Check it out - new type of SERPS with image scroll bar across the top. Pretty cool. >>> See full size screen shot at link above.


Via Linda Buquet :: Catalyst eMarketing
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Rescooped by Matthieu Jacquier from SEO and Social Media Marketing
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The Guide To Search: Why Social & Mobile Are The Future

The Guide To Search: Why Social & Mobile Are The Future | Social Media and Web Marketing : The necessary tools | Scoop.it

With Social Media developing at a rapid pace and search engines becoming smarter, the emergence of social search was expected to be the next big thing.

 

Search is currently in a transition period right now. As algorithms become more complex and the major search engines introduce new features, it’s clear that our expectations about how search should work and what it can do for us has risen with every new development. It’s not enough that it just suggests relevant information.

 

Now we demand that it comes faster, becomes more accurate and matches our tastes and interests.

 

Throw Siri and Google Now (or at least, the potential of Siri and Google Now) into the mix and the idea that the very concept of search will be radically different in three to five years time is a distinct possibility.

 

Social search was seen as the next step in this process. Using our profiles to filter and curate the content we want to see, the results have been mixed. Google’s insistence on using Google+ and its +1 system has been criticised because it neglects the more popular social media sites to plug its own.

 

On the other hand, Bing has struggled to even dent Google’s hold on search, despite championing its social search feature – partly because Microsoft has a stake in Facebook. Throw in the massive rise of mobile search, and the concept of search is evolving in a way that we mightn’t have expected.

 

One thing is certain: With more and more content being created online, a new way of curating and processing the vast waves of information out there will necessity. With Google making small changes to search – both on desktop and mobile – and Bing pushing its social credentials even further, the race is on to see who can discover (or possibly stumble) upon the next stage of search.

 

Read More: http://www.simplyzesty.com/social-media/the-guide-to-search-why-the-future-is-social-mobile/


Via Antonino Militello
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Martin (Marty) Smith's comment, August 16, 2012 9:51 PM
Mike,
Worked my 11th day straight today and am burning out fast. I have your note to me on my weekend schedule. Those retreats will kill a person (lol). Marty
Rescooped by Matthieu Jacquier from Marketing web 2.0
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Réseaux sociaux : entre peur et ROI

Réseaux sociaux : entre peur et ROI | Social Media and Web Marketing : The necessary tools | Scoop.it

 

Malgré leur début de maturité, les réseaux sociaux continuent à faire peur. Progressant à une vitesse galopante, beaucoup d'internautes, et encore plus d'entreprises, sont démunis face à ce raz de marée. 

 

 

 

Pourtant, quelques exemples démontrent que les réseaux sociaux peuvent être bénéfiques, et source de ROI.

 


Via Tolokonnikoff - Seratoo
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Scooped by Matthieu Jacquier
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Tire Brand’s Facebook Campaign Brings User Interaction to Forefront | ClickZ

Tire Brand’s Facebook Campaign Brings User Interaction to Forefront | ClickZ | Social Media and Web Marketing : The necessary tools | Scoop.it
Yokohama Tire Corporation's latest social media contest offers customers the chance to win the ultimate road trip.
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Rescooped by Matthieu Jacquier from QRiousCODE
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QR code Gastronomique pour "Mercat de mercats"

QR code Gastronomique pour "Mercat de mercats" | Social Media and Web Marketing : The necessary tools | Scoop.it

Le site mobile est bien sympa!!

 


Via Vidos, QRious CODE
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Rescooped by Matthieu Jacquier from Marketing web 2.0
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Du Social Media au Social Business

Du Social Media au Social Business | Social Media and Web Marketing : The necessary tools | Scoop.it

Les changements majeurs auxquels les entreprises doivent faire face avec l'avènement des médias sociaux...


Via Tolokonnikoff - Seratoo
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Rescooped by Matthieu Jacquier from New Web 2.0 tools for education
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30+ Really Useful Infographics Tools & Resources

30+ Really Useful Infographics Tools & Resources | Social Media and Web Marketing : The necessary tools | Scoop.it
Infographic credit:  Ivan Cash Infographics are everywhere!

Via Kathleen Cercone
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Rescooped by Matthieu Jacquier from SEO and Social Media Marketing
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SEO Services VS Social Media

SEO Services VS Social Media | Social Media and Web Marketing : The necessary tools | Scoop.it

"Any organization that is certainly genuine concerning establishing a significant online presence has to think about the impact associated with Web optimization.

 

Currently, most companies are adamant that SEO has to be factored straight into all website marketing strategies".

 

Full Article Here: http://www.underworldmagazines.com/seo-services-vs-social-media/


Via Antonino Militello
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Rescooped by Matthieu Jacquier from marketing stratégique du web mobile
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Médiamétrie - Communiqués de presse - Internet - L’audience de l’Internet mobile en France en juillet 2012

Médiamétrie - Communiqués de presse - Internet - L’audience de l’Internet mobile en France en juillet 2012 | Social Media and Web Marketing : The necessary tools | Scoop.it
Les communiqués de presse de résultats de Médiamétrie (L'application Deezer toujours dans le top 20 des appli avec 996 000 vu http://t.co/FmyzkC3q #Médiamétrie #InternetMobile...)...

Via Thierry Pires
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Rescooped by Matthieu Jacquier from Google+ Local & Local SEO News
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How to Setup "rel=author" So That You Appear In Google's Search Results | Search Engine People | Toronto

How to Setup "rel=author" So That You Appear In Google's Search Results | Search Engine People | Toronto | Social Media and Web Marketing : The necessary tools | Scoop.it

Go to Google search and type in what is rel=author? The search results bring up many of the experts who have written posts or articles about rel=author with their head shot pictures. Do you want to appear in the search results like they do?


Via Linda Buquet :: Catalyst eMarketing
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Rescooped by Matthieu Jacquier from Best of des Médias Sociaux
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Les URLs personnalisables arrivent sur Google +

Les URLs personnalisables arrivent sur Google + | Social Media and Web Marketing : The necessary tools | Scoop.it
Le Googler Saurabh Sharma a annoncé sur son profil Google+ que les URLs personnalisables arrivaient prochainement.

Via Bernard Martinez
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Rescooped by Matthieu Jacquier from SEO and Social Media Marketing
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Why SEO And Social Media Are Undervalued

Why SEO And Social Media Are Undervalued | Social Media and Web Marketing : The necessary tools | Scoop.it

"It seems like many companies have heard about social media becoming part of our everyday life. However, companies think that if they are not utilizing the tools then they might be missing out on something.

 

What are they missing out on or is it just a fad? From our experiences we have seen how clients can under-value social media and SEO services.

 

How can you educate your client to believe these services are a vital part of their campaign? We want to share with you how we show our clients that they need to be using these tools to their advantage".

 

Read More: http://socialmediaeatery.com/why-seo-and-social-media-are-undervalued/


Via Antonino Militello
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Scooped by Matthieu Jacquier
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The Internet 2002-2012: What a difference a decade makes

The Internet 2002-2012: What a difference a decade makes | Social Media and Web Marketing : The necessary tools | Scoop.it
A decade -- 10 years. Doesn't sound like much, right?
But a decade ago, the big social networking story was Friendster with a whopping 3 million users. Microsoft's Internet Explorer had 95 percent ...
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Rescooped by Matthieu Jacquier from New Web 2.0 tools for education
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5 Fun Ways to Use Facebook in Your Lesson Plans and Teaching | Emerging Education Technology

5 Fun Ways to Use Facebook in Your Lesson Plans and Teaching | Emerging Education Technology | Social Media and Web Marketing : The necessary tools | Scoop.it
The most popular site on the Internet can be leveraged in the classroom in engaging and useful ways.

Via Kathleen Cercone
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Rescooped by Matthieu Jacquier from Social Media Content Curation
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5 Reasons Why Web Publishing is Changing | ReadWriteWeb

5 Reasons Why Web Publishing is Changing | ReadWriteWeb | Social Media and Web Marketing : The necessary tools | Scoop.it

Excerpted from article:

"We're witnessing another sea change in Web publishing.

There's a new edge and it's populated by the likes of Medium (a kind of categorized Tumblr), Branch (the sister site of Medium, for discussions), App.net (a microblogging platform) and Svbtle (an elite network of indie bloggers).

 

Here are five key drivers for this new wave of publishing services.

 

1. Publishing Is Getting More Casual:

The publishing process less onerous. It's now less about composition (being a writer or blogger) and more about expressing your thoughts as simply as possible.

Not only is the type of content less formal now, the design is stripped back too. All of the latest web publishing tools have minimalist, in some cases almost naked, interfaces.

 

2. The Web Is Moving From Pages to Streams:

This new wave of tools is looking for ways to deliver content in a more flexible way.

Veteran blogger Anil Dash declared that he wants "a clean, simple stream of my writing, organized by topic and sorted with the newest stuff on top."

 

3. Topic Organization Is Finally Happening:

This is essentially what Medium is attempting to do, with its "collections" - which are posts by various people organized by topic or theme. Content on the Social Web has become far too chaotic and it desparately needs organization.

 

4. Quality Is In Vogue:

The Web is awash with content - much of it poor quality. Medium is explicit about wanting to change this:

"Our philosophy is that quality begets quality, so we will grow Medium smartly, ensuring that our platform is valuable to everyone in this increasingly mobile, connected, and noisy world."

 

5. Startups Are Searching For Non-Advertising Business Models:

Finally, the new wave of publishing services are all seemingly anti-advertising. There is experimentation happening again on the Web - which is a very positive sign..."

 

Read full original article here:

http://www.readwriteweb.com/archives/5-reasons-why-web-publishing-is-changing-again.php


Via Giuseppe Mauriello
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Giuseppe Mauriello's comment, August 16, 2012 11:27 AM
Hi Guillaume,
thank you for rescoop and appreciation about my post!
Rachel Wild's comment, August 17, 2012 10:29 AM
Great. Thank you. Rescooped.