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Salesforce CEO, interesting interview on competitor, the market and future

Salesforce CEO, interesting interview on competitor, the market and future | Social media and trends | Scoop.it
After kicking off the Salesforce1 World Tour, Salesforce CEO Marc Benioff answered questions from a roundtable of journalists.

Via Marylene Delbourg-Delphis
andree johnston's insight:

Marc  Benioff roundtable with journalists at the Salesforce1 world tour 

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Rescooped by andree johnston from Public Relations & Social Media Insight
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How Much Data is Created Every Minute | An infographic

How Much Data is Created Every Minute | An infographic | Social media and trends | Scoop.it

How Much Data is Created Every Minute an infographic Every minute massive amounts of it are being generated phone, website application across the Internet.

 

...I don’t anticipate the growth of data slowing down in my lifetime. There’s too much goodness to be mined from it all.

 

Recently, we decided to revisit the topic and found, not surprisingly, that the pace of data creation continued to accelerate. Our first infographic, for example, showed that Facebook users shared 684,478 pieces of content. Fast forward a couple of years and that number has exploded to 2,460,000 pieces. Insane....


Via Jeff Domansky
andree johnston's insight:

How Much Data is Created Every Minute an infographic Every minute massive amounts of it are being generated phone, website application across the Internet. 

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Gonzalo Moreno's curator insight, May 31, 11:50 AM

Aproximación a la Volumetía de Internet y Redes Sociales...
2014 vs 2012

AffiliateMarketHelp's curator insight, June 1, 9:43 AM

It is advised that you take inventory of your online practises.....it is probably overdue for a 'tune-up' to keep up with the times....there is an older song "the times, they are a' changin'..""

AffiliateMarketHelp's curator insight, June 1, 10:05 AM

It is advised you consider a revision to your online tactics to keep up with the numbers......words from an older song "the times, they are a' changin'"....

Rescooped by andree johnston from Public Relations & Social Media Insight
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[STUDY] How Top Brand Marketers Used Twitter During Q4 of 2013 | Simply Measured

[STUDY] How Top Brand Marketers Used Twitter During Q4 of 2013 | Simply Measured | Social media and trends | Scoop.it

Twitter’s 230 million monthly active users post more than 500 million Tweets per day. This is the draw of the network, for both users and advertisers alike.


In this comprehensive study, we took a look at the world’s top brands and some of the fastest-growing companies, and examined the tactics they’re using on the network — and what marketers can learn to help build their own strategy....


Via Jeff Domansky
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Jeff Domansky's curator insight, January 21, 7:07 AM

Valuable social marketing and brand insight from this research study.

Rescooped by andree johnston from All things Salesforce
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Updated rankings of CRM: 22 platforms scored based on user reviews | G2Crowd

Updated rankings of CRM: 22 platforms scored based on user reviews | G2Crowd | Social media and trends | Scoop.it
In today's CRM market, smaller vendors are competing with larger vendors by focusing on innovative features and critical integrations, and larger vendors a (.@G2Crowd just released updated CRM rankings, @salesforce included as a leader.

Via Bartley
andree johnston's insight:

Salesforce  by far the leader  by @g2Crowd

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Bartley's curator insight, January 18, 10:23 AM

Each product's ranking is determined by user scoring of categories such as ease of use and ease of admin, as well as in features such as contact management, pipeline management, and social collaboration features. Rankings also incorporate data on vendor size, market share, and social impact to determine a scale score for each product.

Rescooped by andree johnston from Social Media, SEO, Mobile, Digital Marketing
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Social Business and Social Media Marketing for Managers: Time to Act!

Social Business and Social Media Marketing for Managers: Time to Act! | Social media and trends | Scoop.it

Social business and the use of social media and technologies for marketing both still have a long way to go, certainly regarding maturity, integration, processes and ROI. However, at the same time the speed of ‘social’ adoption and of the social/digital reality outpaces the speed of organizational adaptation. Managers need to start understanding social business and social media in general right now as they get behind in an era of digitization, consumerization and real-time connected business.

 


Via Kamal Bennani
andree johnston's insight:

Listen, empower, engage, mesure and optimize !  #social media 

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15 Mobile Stats That Will Change Your Marketing Strategy [Infographic] | Social Media Today

15 Mobile Stats That Will Change Your Marketing Strategy [Infographic] | Social Media Today | Social media and trends | Scoop.it
Uberflip’s latest infographic explores just how consumers are using tablets and smartphones to consume content in 2014 and the implications for marketers.
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Rescooped by andree johnston from Digital-News on Scoop.it today
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Hong Kong's $242m government cloud platform goes live - Business Cloud News

Hong Kong's $242m government cloud platform goes live - Business Cloud News | Social media and trends | Scoop.it
Business Cloud News Hong Kong's $242m government cloud platform goes live Business Cloud News Just eighteen months after the plan was first proposed, Hong Kong has implemented a government-wide private cloud platform, GovCloud, to support the next...

Via Thomas Faltin
andree johnston's insight:

Cloud in public sector, accelerate modernization, reduce cost... 

By comparison, the UK’s G-Cloud has seen over £77m in sales since procurement began in 2012 (the bulk of which took place in 2013), with over 1,000 suppliers listed in the latest procurement framework.

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Rescooped by andree johnston from The Marketing Technology Alert
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8 Tips to a Powerful Email Marketing Strategy - The ExactTarget Blog | #TheMarketingTechAlert

8 Tips to a Powerful Email Marketing Strategy - The ExactTarget Blog | #TheMarketingTechAlert | Social media and trends | Scoop.it

Basic/ Digest...

 

Listed below are what we believe to be the top eight tips to a powerful email marketing strategy. It starts with building a list, continues with data management, and ends at revenue generation.

1. Build an acquisition strategy
If you’ve prioritized audience growth, begin by analyzing the places where customers are already engaging with your brand. Then, determine how to enhance those experiences and drive interactive engagement with new tools and techniques.

2. Optimizing for mobile is extremely important

3. Your data should always be relevant
Assess your current data to make sure you’re sending targeted communications, not “batch and blast” messages.

4. Personalize email whenever possible
Adding personalized recommendations into marketing emails can increase sales conversion rates by 15-25%, and click-through rates by 25-35%.

5. Email drives accessibility across-channels
Email remains a powerful channel for its ability to bridge the three-device environment of smartphone, tablet, and PC.

6. Get their permission to use it
Once you receive permission the next step is personalization and building of data around the consumer.

7. Email drives deals
If you’re not making deals available via email, you are ignoring the largest, direct audience for this content.

8. Sharing isn’t just for social networks
Private communications, however, are extremely valuable to brands, as a friend’s thoughtful personal endorsement will often realize a better response than one broadcast to thousands.

 

___________________________________

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html ; (your privacy is protected).

 


Via iNeoMarketing
andree johnston's insight:

Knowing that mobile is constantly growing, optimized for mobile is essential. 

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iNeoMarketing's curator insight, January 9, 5:25 PM

Just be cautious about personalization and not kill the recipient with superficial stuff. If you're going to personalize, personalize throughout the mailer.

Rescooped by andree johnston from All things Salesforce
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Can Salesforce.com Grow Into a $10 Billion Company? - AllThingsD

Can Salesforce.com Grow Into a $10 Billion Company? - AllThingsD | Social media and trends | Scoop.it
TheStreet.com
Can Salesforce.com Grow Into a $10 Billion Company?

Via Bartley
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Bartley's curator insight, January 1, 8:42 AM

looking at it's platform scalability along with market demand and technology strategy Salesforce.com could reach this milestone before 2019.

Rescooped by andree johnston from All things Salesforce
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New App Puts Your Salesforce.com Content Inside LinkedIn Profiles - PR Newswire (press release)

New App Puts Your Salesforce.com Content Inside LinkedIn Profiles
PR Newswire (press release)
Ebsta, the Chrome Plugin for Salesforce, today launched a free app that integrates Salesforce with LinkedIn.

Via Bartley
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Bartley's curator insight, January 30, 1:42 PM

The new app alerts users to existing contact records inside Salesforce whilst they are viewing network profiles on LinkedIn. With a single click, Salesforce users can view the corresponding customer records, activities, opportunities and Chatter feed in a small window without leaving the profile they are viewing.

Rescooped by andree johnston from All things Salesforce
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IBM and Salesforce Voted Most Respected B2B Brands by Marketing Leaders - PR Newswire (press release)

IBM and Salesforce Voted Most Respected B2B Brands by Marketing Leaders PR Newswire (press release) A new survey by Circle Research has revealed that marketing leaders in the UK consider IBM and Salesforce to be the most respected B2B brands in the...

Via Bartley
andree johnston's insight:

Most B2B respected brands : @salesforce 

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How to Create a Mobile-First Content Marketing Strategy

How to Create a Mobile-First Content Marketing Strategy | Social media and trends | Scoop.it

While there are tremendous opportunities for marketers on the mobile channel, there are also big challenges that need to be overcome. Use these tips to create a mobile-first content marketing strategy...

 

A recent study by Nielsen and Google suggests that 77 percent of mobile searches are performed at work or home — areas where a PC is also likely to have been available. Yet, mobile website visitors have a 9.56 percent higher bounce rate on an average than desktop visitors. These conflicting stats demonstrate that, while there are tremendous opportunities for marketers on the mobile channel, there are also big challenges that need to be overcome.

 

Indeed, the 93 percent of B2B marketers who create content (as indicated by CMI’s most recent research) should mobile-optimize their content marketing strategy in order to extend the time visitors spend engaging with their content, and convert more of those mobile visitors into customers.Here are a few usable tips to help you do just that...


Via Jeff Domansky
andree johnston's insight:

The sales of smart phones will reach 5.6 billion in the next few years, according to an Ericsson study.

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Christine Donalies's curator insight, January 14, 5:56 AM

Yes, more visitors use mobile but guess what...marketers now face higher bounce rates. Read on for tips to this challenge~

 

Ali Anani's curator insight, January 14, 11:35 PM

How to optimize mobile-content marketing stratehy?

Angela Watkins's curator insight, January 15, 6:22 PM

How to Create a Mobile-First Content Marketing Strategy | @scoopit via @PekkaPuhakka http://sco.lt/... ; ...........................................................................................................................

 

There are also frugal & free blogs as well as frugal & free websites that offer mobile optimizations for users as well ....  http://angelawatkins57.blogspot.com - http://pinterest.com/angeladwatkins ;

Rescooped by andree johnston from Entrepreneurship, Innovation
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Salesforce CEO, interesting interview on competitor, the market and future

Salesforce CEO, interesting interview on competitor, the market and future | Social media and trends | Scoop.it
After kicking off the Salesforce1 World Tour, Salesforce CEO Marc Benioff answered questions from a roundtable of journalists.

Via Marylene Delbourg-Delphis
andree johnston's insight:

Marc  Benioff roundtable with journalists at the Salesforce1 world tour 

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Microsoft social media accounts breached - USA TODAY

Microsoft social media accounts breached - USA TODAY | Social media and trends | Scoop.it
Telemanagement Microsoft social media accounts breached USA TODAY "We recently became aware of a targeted cyber attack that led to access to Skype's social media properties, but these credentials were quickly reset," said Skype in a statement...
andree johnston's insight:

This is the second time this year that the SEA has targeted Microsoft.

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Rescooped by andree johnston from Public Relations & Social Media Insight
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5 Of The Best And Worst Social Networking Trends For 2014

5 Of The Best And Worst Social Networking Trends For 2014 | Social media and trends | Scoop.it

The social media trends we will likely be obsessing over this year from a better way to blog to taking even more selfies.


More than 70% of online adults are Facebook users, but the popular social network is facing some slivers of competition as new digital destinations entice users. In 2013 we saw the rise of visual social media, with services such as Instagram and Pinterest reeling in fans with photos-first agendas.


This year there is not just one emerging trend, but instead there are a number, changing the way people connect online--all while slowly eating tiny bits of Facebook's lunch....


Via Jeff Domansky
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Jeff Domansky's curator insight, January 11, 7:38 AM

Some useful trends and some silly.

Rescooped by andree johnston from Digital-News on Scoop.it today
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Salesforce sees initial app burst with Salesforce1 platform

Salesforce sees initial app burst with Salesforce1 platform | Social media and trends | Scoop.it
Salesforce said that it saw a 96 percent increase in Salesforce1 mobile app active users and a 46 percent increase in custom mobile app usage, but more data is needed to really gauge momentum.

Via Thomas Faltin
andree johnston's insight:

The level of user adoption is a direct impact of the great look and feel, the ease of use and it will continue to offer more !  It is the platform for the future ! 

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Rescooped by andree johnston from visualizing social media
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What Does a Day in Social Media Look Like? [Infographic]

What Does a Day in Social Media Look Like? [Infographic] | Social media and trends | Scoop.it

Of the world's roughly 7 billion people, 40% use social media daily. So, what are those folks doing on the major social platforms?

The following infographic by Saxum shows the daily activity on Facebook, Twitter, LinkedIn, Pinterest, Vine, Google+, and Tumblr, measured against each platform's total user base.

On Facebook, some 23% of users check newsfeed more than five times a day, 2.7 billion people give Facebook posts a Like, and Twitter's active users contribute 400 million tweets a day...


Via Lauren Moss
andree johnston's insight:

The amazing revolution of social media and mobile ! 

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Victor Juarez's curator insight, January 31, 11:43 AM

Muy interesante! datos de trafico en RRSS a nivel mundial, 7 Billones de personas conectadas y el Prime Time a las 15h ! 

Nine0Media's curator insight, February 1, 8:31 AM

#DIYSEO #Nine0Media

Heather Koroll's curator insight, March 19, 6:28 PM

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