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Employers urged to avoid job seekers' social media pages | ksl.com

Employers urged to avoid job seekers' social media pages | ksl.com | social media, teens, and the world | Scoop.it
Job seekers have been told to avoid posting
inappropriate pictures or statements on social
media websites. But a new study shows
businesses that are hiring need to be careful,
too.
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Who Will Own The Next Great Instant Messaging Service?

Who Will Own The Next Great Instant Messaging Service? | social media, teens, and the world | Scoop.it
The social media era was about what we make public. Now, it's about what we don't. The race to own the next great back channel. ("The social media era was about what we make public.
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Social media rallies around boy who needed glasses - Video on TODAY.com

Social media rallies around boy who needed glasses - Video on TODAY.com | social media, teens, and the world | Scoop.it
Video on Today: After four-year-old Noah Fisher complained about having to wear glasses, his mother took to social media for help, who provided in an unimaginable way. The family joins the anchors on TODAY to talk about the heartwarming response.
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Newport Marketing Firm's PR Director Fired Over LAX Shooting Tweet

Newport Marketing Firm's PR Director Fired Over LAX Shooting Tweet | social media, teens, and the world | Scoop.it
The public relations director for Newport Beach's official marketing firm, Visit Newport Beach, Inc., was fired Monday for a "careless and regrettable

Via Benjamin Haslem
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Benjamin Haslem's curator insight, November 4, 2013 9:47 PM

Sadly it seems with every tragedy comes a heartless and clueless PR response. Hard to teach empathy?#prdisasters #pr

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Why Your Content Marketing Requires A Story - Heidi Cohen

Why Your Content Marketing Requires A Story - Heidi Cohen | social media, teens, and the world | Scoop.it

You can have the most useful information in the world for your target market but if you don’t package it so your audience can understand, it’s useless. You literally have seconds to win your audience’s attention or they’re onto the next thing.

 

How do you make your content stand out and grab your audience’s attention? Tell a good story. It provides an emotional connection and context that draws your audience in and makes them remember it....


Via Jeff Domansky
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Jeff Domansky's curator insight, November 7, 2013 10:44 AM

Is your content marketing difficult to understand? If so, incorporate a story. Here are 5 actionable storytelling tips to make your content memorable.

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Hell Freezes Over: Google to Sell Facebook Ads

Hell Freezes Over: Google to Sell Facebook Ads | social media, teens, and the world | Scoop.it
Google will begin selling some Facebook ads, the company announced on Friday.

Via Summer Paris
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3 top tips for rethinking your PR strategy in the digital era

3 top tips for rethinking your PR strategy in the digital era | social media, teens, and the world | Scoop.it
Traditionally, marketers and PR professionals were able to plan strategies that ran for 12 months based on a set calendar of events for a client. ...

Via Susan Andrews
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6 Of The Best, Boldest Uses Of Vine In Marketing

6 Of The Best, Boldest Uses Of Vine In Marketing | social media, teens, and the world | Scoop.it
Brands are getting busy with six-second clips. Plus: the Do's and Don'ts of Vining.

Via Ally Greer, heidi groshelle
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Ally Greer's curator insight, October 11, 2013 8:52 PM

So, how long before "Vine Artist" becomes an actual job?

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The Golden Age of PR - New York Observer

The Golden Age of PR - New York Observer | social media, teens, and the world | Scoop.it
The Golden Age of PR New York Observer “Social media is an inherently PR-friendly platform, and public relations, digital, social media and stakeholder engagement are growing faster than the rest of the marketing world.” The rising tide has also...

Via Susan Andrews
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Teaching children values in the digital era - South China Morning Post

Teaching children values in the digital era - South China Morning Post | social media, teens, and the world | Scoop.it
Teaching children values in the digital era South China Morning Post According to Common Sense Media, a US non-profit dedicated to improving children's lives, digital citizenship starts at home with adults showing the good behaviour we want to see...

Via Nancy LeCrone
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Social Strategy, How to Build a Sustainable Social Media Marketing ...

Social Strategy, How to Build a Sustainable Social Media Marketing ... | social media, teens, and the world | Scoop.it
Social Media Marketing Podcast 60, in this episode Neal Schaffer shares the core elements your social strategy needs to be successful and sustainable.
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Will Social Media Force the NFL's Third-Most Valuable Franchise to Change Its ... - Adweek

Will Social Media Force the NFL's Third-Most Valuable Franchise to Change Its ... - Adweek | social media, teens, and the world | Scoop.it
Adweek
Will Social Media Force the NFL's Third-Most Valuable Franchise to Change Its ...
Adweek
In an always-on, media-saturated world, Dan Snyder won't be able to run out the clock for much longer.
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4 Ways LinkedIn is All-In for B2B Content Marketing - Social Media B2B | #TheMarketingAutomationAlert

4 Ways LinkedIn is All-In for B2B Content Marketing - Social Media B2B | #TheMarketingAutomationAlert | social media, teens, and the world | Scoop.it

Key excerpt...

 

Here are the four ways that LinkedIn is all in for B2B Content Marketing:

 

1. LinkedIn Today

LinkedIn Today promotes content from the web that is shared using the LinkedIn Share button. The most popular content is surfaced to LinkedIn members, and shown to their based on their industry, interests and self-selected categories.

 

2. Influencers

LinkedIn selected 150 influencers to launch this program by offering the opportunity to post long form content about any topics, or blog, on LinkedIn. The only guidelines LinkedIn provided were that members are interested in content that informs, educates and inspires. These posts generated rich, deep comments from real thought leaders. The program has expanded to 400 people since its launch last year.

 

3. Slideshare

The acquisition of the world’s largest collection of business presentations really brought the idea of visual content to LinkedIn. There was always a strong connection between two platforms, as they both focused on the business side of things, but by using the Slideshare technology, LinkedIn has created more opportunities to post richer, visual content on profiles and company pages.

 

4. Sponsored Updates

LinkedIn took their time developing an in-stream, native ad product because of their customer first focus. These updates appear across mobile, tablet and desktop versions of the site. One example of a company that has achieved success with these updates was marketing technology company and power content creator, Hubspot. They got 400% more leads from their sponsored updates than any other source.

 


Via marketingIO
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marketingIO's curator insight, September 16, 2013 10:23 AM

I don't know what the self serving pabulum from Influencers can do for you (nothing), nor LinkedIn today, but there's value in SlideShare and Sponsored Updates. So replace the first two with this:

1) Link you blog updates to LinkedIn (a no brainer)

2) Use content curation to deliver timely information


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Social Media, Technology and stuff

Social Media, Technology and stuff | social media, teens, and the world | Scoop.it
Social Media, Technology and stuff, by didier_botella: updated automatically with a curated selection of articles, blog posts, videos and photos. (Social Media, Technology and stuff is out!
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Jobs in Social Media

Jobs in Social Media | social media, teens, and the world | Scoop.it
Jobs in social media is the premier job board for the social media industry. Our job board has the best pricing in the industry and every job posted will be emailed to over 2,000 social media professionals.
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How Journalists Can Use Social Media to Build Reader Relationships - Business 2 Community

How Journalists Can Use Social Media to Build Reader Relationships - Business 2 Community | social media, teens, and the world | Scoop.it
How Journalists Can Use Social Media to Build Reader Relationships http://t.co/HCJ5THBRpL
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Rescooped by sarah barrancotta from Social Media PR Public Relations
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Social Media Changing The Face Of Public Relations #PR #Infographic

Social Media Changing The Face Of Public Relations #PR #Infographic | social media, teens, and the world | Scoop.it
It's rather humorous to see how the field of public relations has evolved in a relatively short time span thanks to social media.

Via Josepf J Haslam
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7 Steps To Manage Your Social Media Crisis [Infographic]

7 Steps To Manage Your Social Media Crisis [Infographic] | social media, teens, and the world | Scoop.it

Via Susan Andrews
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Knock-out Combo for Social Media Success: USFCA, Scoop.it and a Hashtag


Via thomaslisterman, University of San Francisco
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Paula Silva's comment, March 3, 2014 3:02 PM
Will you check this scoop? Thank you so much. http://sco.lt/5okJ17
Paula Silva's comment, March 3, 2014 3:16 PM
Will you check this scoop? Thank you so much. http://sco.lt/5okJ17
Raj Nadar's comment, March 8, 2014 5:59 AM
wow! some case study this..
Rescooped by sarah barrancotta from The PR Story
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Infographic: How Mobile Has Changed PR Forever 

Infographic: How Mobile Has Changed PR Forever  | social media, teens, and the world | Scoop.it

Without more than a few “refresher courses,” a PR expert 20 years ago might be nothing of the sort today. And we have technology – in particular, mobile technology – to blame for the rapidly involving world of public relations.


Via Susan Andrews
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Where Social Media Use is Growing the Most (Infographic)

Where Social Media Use is Growing the Most (Infographic) | social media, teens, and the world | Scoop.it

Every year, in every continent around the globe, more people are using social media to interact. Nearly 1 in 4 people in the world now use social networks.

By 2016, eMarketer predicts that 2.55 billion people worldwide will use social networks. Top areas of growth? India, Indonesia, Mexico, China and Brazil.

Wishpond has put together an infographic featuring data on worldwide social-network use. Check it out to find out what parts of the world are likely to see the greatest growth.


Via Lauren Moss
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How Female Professionals Can Mentor The Next Generation | Sandy Marshall Blog | Huff Post

How Female Professionals Can Mentor The Next Generation | Sandy Marshall Blog | Huff Post | social media, teens, and the world | Scoop.it

Why am I not a female scientist? I wanted to be, and I even entered my undergraduate studies with dreams of one day becoming a doctor. But, like many girls in the sciences, when the coursework became challenging, I lost the confidence in my ability to pursue my dream and complete my studies. I lacked a community of support to see me through the challenges; a group of women and girls that could speak from experience and help me see my potential and visualize my future in the sciences. Unfortunately my experience is not unique and one that is faced by so many girls and young women today.

 

I ended up completing my degree in Public Policy and Administration and spent the next 20 years working as a non-profit executive. But, over the past several years through my work as Executive Director of The NASCAR Foundation, I became increasingly aware of the disadvantages that girls and women still face in science, technology, engineering and math (STEM) today. According to the U.S. Department of Commerce, although women fill close to half of all jobs in the U.S. economy, they hold less than 25 percent of STEM jobs. A few of the contributing factors to this difference include: a lack of female role models, gender stereotyping and less family-friendly flexibility in the STEM fields.

 

So, I founded Project Scientist in order to engage with and inspire my two daughters and other young girls with a passion for the STEM subjects. We just wrapped up our Project Scientist Academy, a four-week summer camp that provides an engaging and fun environment for girls, ages 4-12, with an aptitude, talent, and passion for STEM. The Academy brings together like-minded girls who enjoy exploring through the sciences and celebrating their accomplishments.

 

A key tent pole of our Academy and pipeline is the use of female STEM professionals from across the country and world for our mentorship program, which we call Project Scientist Superstars. Mentors have the opportunity to visit camp and lead a project with the girls, Skype with campers or do a video interview Q&A to share their personal story about what sparked their interest in the sciences and whom they count as personal mentors.

 

Click headline to read more--


Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
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lee mar's curator insight, September 26, 2013 8:41 AM

tech for kids

sam !!'s curator insight, December 16, 2014 2:06 PM

Reading this has definitely inspired me as a person to look more into the scientific background, seeing as I am an adolescent female who is interested in science- though not necessarily STEM research- it is nice to see people sticking up for girls- especially younger girls- and hopefully we see others sticking up for us too. With our part in our future, I am proud to see opinions changing, and inspiration happening for girls like us. 

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How to Create a Great Hashtag to Advertise Your Business

How to Create a Great Hashtag to Advertise Your Business | social media, teens, and the world | Scoop.it
It goes without saying that if a business has a Twitter account, they’ll probably be including a hashtag in their tweets. Or several hashtags, (#business #branding #tips), but some will be created specifically for the business, by the business.

Via Brian Yanish - MarketingHits.com
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The Rise of Social Media as a Career (Infographic) - Entrepreneur

The Rise of Social Media as a Career (Infographic) - Entrepreneur | social media, teens, and the world | Scoop.it
The Rise of Social Media as a Career (Infographic)
Entrepreneur
Five years ago, calling yourself a "social media manager" would likely have been met with a confused look and the assumption that you waste your time goofing off on Facebook.
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Digital Information World: The Social Media Revolution - A New Era in Digital Marketing | #TheMarketingAutomationAlert

Digital Information World: The Social Media Revolution - A New Era in Digital Marketing | #TheMarketingAutomationAlert | social media, teens, and the world | Scoop.it
What’s fascinating is that the so-called social media revolution is a golden era for marketing professionals. Here is a look at how the social media ‘revolution’ is unfolding.

Via marketingIO
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Jasmin Vallance's curator insight, September 26, 2013 6:17 AM

Successful marketing consists of many facets, and has seen the integration of media campaigns into social media as a channel. This article states all the reasons as to why social media isn’t just a fad and is set here to stay. Therefore it is up to the marketing team to understand social media as a channel to use. This article shows rather important facts about the interaction between marketing and social media. 46% of customers count on social media when making a purchase. A good example of this is the new IOS7 upgrade being launched. I found myself checking social media and seeing what people thought about it before I upgraded. Therefore with a well thought out and managed plan social media can be used as a channel when it comes to creating a media campaign. 

Matthias Röse's comment, September 26, 2013 8:34 PM
As the author points out the social media made a big step forward within the last 5 years. While they were just for entertainment purpose in the first place they became profitable companies and big players worldwide. Now they can be seen as companies selling their knowledge about their audience to marketers who can use it to reach their target audience. The professionalization of the new media became a driving factor for marketers. The article gives a good overview about what technologies are used and what consumers share online. Sharing of experiences and knowledge about services and products is in my opinion the most important development and companies have to be aware of what users share about their newest products.
Priscilla Hema's comment, September 27, 2013 12:12 AM
Jasmine, Insightful in regard to utilizing social media.