YouTube and Google take crowd sourcing to the Music Awards B&T Marketing & Media In effect the end result was something of a mash-up between home video and the MTV Music Awards.
Bianca Netto's insight:
I think that the YouTube awards was a good idea, it just wasn't executed well at all. However, being that we live in a time where social media is just about everywhere, the creators of the show can simply turn to these sites and see exactly what is being said and what the "people" think need fixing.
In a widely noted Billboard interview, Amanda Palmer stated that "Twitter has replaced Google and [music] management." Nobody cared about the Google part but her claim of replacing music management certainly raised a few eyebrows. Of course, like many such claims, it wasn't totally true but it did provide an interesting example of the disruptive power of social media to replace expensive professional roles with cheap, good enough solutions.
You never notice how much social media affects this industry until you read an article like this. I never took into account the amount of jobs that are essentially becoming obsolete because it can just be replaced by social media.
With a rise in social TV, multi-channel engagement, and recent reports suggesting that there are more mobile phones than people in 4/6 of the World’s regions, this year will no doubt be an interesting one for social media, but how will these trends impact the music industry?
Pro: Artists are gaining more likes, views, comments, streams, etc., than ever before. Con: When you log into any social media site you're going to see or hear some type of artist promotion. It's unavoidable.
If a well known celebrity makes a post about a new band their listening to, or a new movie they saw, people from around the world can know about it instantly. That celebrity's post can create so much buzz, essentially making or breaking someone else's career. Social media is a whole new ballgame for marketing.
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