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The hinge to social media success? It might surprise you.

The hinge to social media success? It might surprise you. | Social media and the Internet | Scoop.it
Developing a social media policy for your company may seem simple but in fact the work could become a key element of your initiative's success. (The hinge to social media success? It might surprise you.
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Social media and the Internet
All about social media and the internet- focussing on the way that social media is becoming an intrinsic and essential part of marketing as well as professional communication.
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“Why ‘Influencers’ On Social Media Offer You Precisely Zilch” | SocialBro

“Why ‘Influencers’ On Social Media Offer You Precisely Zilch” | SocialBro | Social media and the Internet | Scoop.it

"I mean, influencers are a nice idea. But actually, they’re not needed. They’re no better than a couple of normal people endorsing your brand and will have no long-term impact. They’re overrated and make no difference to your business as people trust them no more than anyone else on the internet…”


Imagine if someone said this to you, straight-faced. We’ve seen it happen and it’s stuck with us. Not only do we respectfully disagree, but we’d like to take this chance to refute the above notion and actually point out the benefits of getting ‘influencers’ on your side.


Increasing customer advocacy is now a top priority for 67% of CMOs, and with 74% of customers relying on social media to guide their purchasing decisions you can begin to see why it’s such a high priority.


Here’s 8 reasons why getting widely trusted people from your field to sing your praises can only be a good thing for your business....


Via Jeff Domansky
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Jeff Domansky's curator insight, October 24, 4:18 AM

Despite Andy Vale's linkbait headline, he serves up eight reasons why social influencers make a difference to your business.

Marco Favero's curator insight, October 24, 5:58 PM

aggiungi la tua intuizione ...

Rescooped by imaginetsa from Content Creation, Curation, Management
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Content 2015 - Post Modern Engagement

October 20th keynote - Canadian Marketing Association Digital Day

Via Stefano Principato, massimo facchinetti
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12 Essential Elements of a Social Media Marketing Strategy - Business 2 Community

12 Essential Elements of a Social Media Marketing Strategy - Business 2 Community | Social media and the Internet | Scoop.it
Do you need some help to get started with your social media marketing plan? If you want to attract and engage social-media fans and followers — and convert them into paying customers — you need t…
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Google+ isn’t going anywhere, says guy in charge of Google+

Google+ isn’t going anywhere, says guy in charge of Google+ | Social media and the Internet | Scoop.it
But the social site continues to be disentangled from Google's other services.

Via Rami Kantari
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Randy Hilarski's curator insight, October 22, 6:57 PM

I sure hope it isn't going anywhere!

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Viral By Design: 3 Social Media Secrets

Viral By Design: 3 Social Media Secrets | Social media and the Internet | Scoop.it
How Upworthy Crafts Viral Social Media Success
Want to create a viral social media success?
Then, take a page from Upworthy’s viral playbook.
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8 Must-Have Tips for Writing Landing Page Copy That Converts

8 Must-Have Tips for Writing Landing Page Copy That Converts | Social media and the Internet | Scoop.it

Conversion copywriters -- the people who write landing page content that converts readers and delivers sales -- are wonderful human beings. Their writing pulls in readers, generates conversions, and ultimately produces buckets of cash.Wouldn't you like to have that skill?There's good news here: It’s only partly skill. The rest is just technique -- technique that you can learn and master. You -- yes, you! -- can unleash the same wizard-like conversion copy powers, as long as you understand the techniques that are at play.You see, conversion is very much a science of the mind -- how your prospect's mind processes information, makes decisions, and decides to convert. In this post, I'll describe eight writing techniques that are proven to work. After putting your time and resources into generating traffic, here’s how you can turn traffic into revenue by creating copy like a conversion pro....


Via Jeff Domansky, massimo facchinetti
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Jeff Domansky's curator insight, October 21, 3:04 AM

Learn eight tips for writing landing page copy that converts from Neil Patel. Recommended reading for content marketing, PR and web writers. 9/10

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How To Build Relationships With Customers On Pinterest - #infographic

How To Build Relationships With Customers On Pinterest - #infographic | Social media and the Internet | Scoop.it
An infographic loaded with 8 tips from brands that successfully engaging customers on Pinterest.
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21 Important Things You Should Know About Millennials and Media

21 Important Things You Should Know About Millennials and Media | Social media and the Internet | Scoop.it
Are you interested in learning how millennials receive and digest marketing information? If so, you’re not alone.
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CONETZAR's curator insight, October 20, 7:38 AM

Interesante infografía sobre el consumo de medios por parte de la generación "Millennial".

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Comment on 7 Tips For Integrating Social Media With Your Email Marketing by toboganium.com

Comment on 7 Tips For Integrating Social Media With Your Email Marketing by toboganium.com | Social media and the Internet | Scoop.it
I saw firsthand who was making money and who wasn’t, what worked and what didn’t, what
people wanted that wasn’t available and what was to easy to
find but wasn’t wanted.
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Rescooped by imaginetsa from iGeneration - 21st Century Education
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The Pros and Cons of Five Popular Infographic Creation Tools

The Pros and Cons of Five Popular Infographic Creation Tools | Social media and the Internet | Scoop.it

Via Tom D'Amico (@TDOttawa)
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Facebook News Feed: How to Respond to Facebook Changes |

Facebook News Feed: How to Respond to Facebook Changes | | Social media and the Internet | Scoop.it
Social Media Marketing Podcast 115, in this episode Mari Smith explores what you need to know about marketing with Facebook, and in particular the news feed.
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The Complete Guide to YouTube Content Marketing

The Complete Guide to YouTube Content Marketing | Social media and the Internet | Scoop.it

Video is the future (or present) of content marketing, yet marketers seem to shun YouTube other than for viral videos. YouTube has a massive audience, it's ideal for branding purposes and it benefits your Google SEO. This guide shows you what content you should be curating, how to get a top ranking on YouTube and how to convert that following to your own platform.

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Rescooped by imaginetsa from Social Media Trends & News
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5 Ways that Social Media Impacts SEO - How Social Media Influences...

5 Ways that Social Media Impacts SEO - How Social Media Influences... | Social media and the Internet | Scoop.it
I was invited to contribute a column to an upcoming social media guidebook from Media Industry Newsletter and Folio. I thought I’d share it here along with some links to additional resources. It is intended to be a general overview for publishers. Hopefully you’ll find it useful. How does...

Via Christina Belloge
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Rescooped by imaginetsa from e-commerce social media
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Take Over Google Plus With These 8 Marketing Tools

Take Over Google Plus With These 8 Marketing Tools | Social media and the Internet | Scoop.it

GooThat being said, the next question is, how do you market more efficiently on Google+? Of course there are any number of ways to use Google+ to boost your business, but you can take that to the next level by using specific Google Plus tools to your advantage.In this post we’re going to take a look at eight different tools that you can use to take over Google Plus!...


Via Jeff Domansky, Kenneth Carnesi
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OXY GREY's curator insight, October 24, 4:56 AM

8 outils pour reprendre le contrôle sur Google+ !

Marco Favero's curator insight, October 24, 6:08 PM

aggiungi la tua intuizione ...

Benjamin Labarthe-Piol's curator insight, Today, 4:21 AM

Google PLUS

Rescooped by imaginetsa from Public Relations & Social Media Insight
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6 Irresistible Blogging Tools To Increase Productivity & Traffic

6 Irresistible Blogging Tools To Increase Productivity & Traffic | Social media and the Internet | Scoop.it

Your’re a blogger, maybe it’s time to get serious.A blog is one of the best ways of driving regular, ongoing, free traffic to your website. To be successful you need a good strategy and to support this strategy you need good blogging tools.


In this article we discuss 6 powerful tools that help you become more efficient and effective as a blogger....


Via Jeff Domansky
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Jeff Domansky's curator insight, October 22, 3:27 AM

Great blogging efficiency tips from Ian Cleary.

aderito bie's curator insight, October 24, 12:09 PM

adicionar a sua visão ...

Rescooped by imaginetsa from Social Media News - ValleySocialMedia.com
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10 Ways To Create Contagious Content for Your Social Media Marketing

10 Ways To Create Contagious Content for Your Social Media Marketing | Social media and the Internet | Scoop.it
Do you want to create posts that people can’t but share? Do want to maximize the social media ROI for your posts and stand out among the sea of content being churned out every day? Creating shareab…

Via Thomas Faltin, ValleySocialMedia.com
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How to Use Google+ Profiles and Pages for Better Visibility

How to Use Google+ Profiles and Pages for Better Visibility | Social media and the Internet | Scoop.it
Are you using Google+? Have you optimized your profile and page so your message reaches the most people?
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7 Popular Content Marketing Myths You Need to Stop Following by @neilpatel

7 Popular Content Marketing Myths You Need to Stop Following by @neilpatel | Social media and the Internet | Scoop.it
As content marketing gets more popular, people are coming up with their own notions of what everyone should be doing. A lot of these notions are myths, and if you keep following them, you will hurt your traffic.
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The Google+ cheat sheet Google should have produced years ago - Daily Genius

The Google+ cheat sheet Google should have produced years ago - Daily Genius | Social media and the Internet | Scoop.it
FacebookTwitterGoogle+Pin ItLinkedInPocket Figuring out how to use a new app, software, device, or social network is never easy. That’s probably why there are so few truly popular and robust social networks, for example, in use today. Seriously, there are billions of people on this planet and apparently less than a dozen social networks suffice? Seems …
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44 Apps That Will Make You More Productive - #infographic

44 Apps That Will Make You More Productive - #infographic | Social media and the Internet | Scoop.it
Conosco shares an infographic loaded with 44 mobile and PC applications that'll help you improve your productivity in all areas of life.
Here are a few of them:
Todoist.com: An efficient to-do list tool for those who want to keep projects organized.
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Is Your Content Worth Sharing? Storytelling Techniques in Social Media - Kruse Control Inc

Superior storytelling is not easy. With great storytelling techniques, the ideal result is to ignite a feeling that inspires a commercial transaction.

Via Cendrine Marrouat - www.socialmediaslant.com, Pantelis Chiotellis
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Elizabeth Alfaro's curator insight, October 17, 11:34 AM

You have to educate people step-by-step both in your product and the experience they’ll receive when they buy.

M. Philip Oliver's curator insight, October 17, 2:15 PM

Thanks to Cendrine Marrouat

Suggested by Julien Rio
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You are missing real opportunities - linking Social Media to the real world

You are missing real opportunities - linking Social Media to the real world | Social media and the Internet | Scoop.it
Your marketing efforts are somehow wasted if you invest lots of time and money in Social Media strategies that aren't linked to the real world. How to be successful with Social Media Strategies? Case study with a few brands.
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Mobile Phones Help Divine Water Supplies in Angola Slums

Mobile Phones Help Divine Water Supplies in Angola Slums | Social media and the Internet | Scoop.it
Ana Paulino, a 40-year-old street vendor in Luanda, balances plastic cans of water four times as heavy as a bowling ball on top of her head every morning and night for quarter-mile trips to the nearest well.

Via Online Africa
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No more free lunches - Why social now needs to be researched, measured and ... - The Drum

No more free lunches - Why social now needs to be researched, measured and ... - The Drum | Social media and the Internet | Scoop.it
The inconvenient truth that social is no longer free should have sunk in by now with marketers.The past year has seen executives become...
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7 Marketing Myths About Twitter

7 Marketing Myths About Twitter | Social media and the Internet | Scoop.it

Twitter is so hot! And every company would love to make money out of it. However, a couple of myths have arisen around it these days. Some of them are explained below.

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