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Timing your marketing emails to boost conversion | Open Access BPO

Timing your marketing emails to boost conversion | Open Access BPO | Social Media and the Internet | Scoop.it
Follow these tips to boost your ecommerce strategy using triggered emails.
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Which video distribution platform should you use? | Open Access BPO

Which video distribution platform should you use? | Open Access BPO | Social Media and the Internet | Scoop.it
Boost your video marketing campaigns with these distribution tips to widen your audience reach.
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What to plan when developing a mobile app | Open Access BPO

What to plan when developing a mobile app | Open Access BPO | Social Media and the Internet | Scoop.it
Thinking of creating apps for your business? Consult this checklist before starting the mobile app development process.
Open Access BPO's insight:

Having a mobile app for your business will allow you to serve customers with location-specific content and gather useful market information in one place.

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5 Biggest cyber security threats for businesses in 2016 | Open Access BPO

5 Biggest cyber security threats for businesses in 2016 | Open Access BPO | Social Media and the Internet | Scoop.it
Boost your data protection measures to shield your firm and your customers from these impending threats to cyber security.
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Should B2B marketers appeal to logic or emotion? | Open Access BPO

Should B2B marketers appeal to logic or emotion? | Open Access BPO | Social Media and the Internet | Scoop.it
B2B marketers often resort to fact-based marketing strategies, but this could be doing more harm than good. Learn why by clicking here.
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6 Marketing strategies to attract all types of holiday shoppers - Back Office Outsourcing

6 Marketing strategies to attract all types of holiday shoppers - Back Office Outsourcing | Social Media and the Internet | Scoop.it
Yes, there are different types of holiday shoppers. Here's how your marketing strategies should appeal to each of them.
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Natan Amos's curator insight, December 13, 2015 10:34 PM

Due to the current holiday season, I figured this article would be appropriate to curate. This time of year there are millions of people looking to spend their bonus or yearlong saved money on gifts for their loved ones and even themselves. Since businesses are the ones to supply their customers gifting needs, they need to prepare themselves and act accordingly to assure that their store will be chosen over others.

 

I'd like to say that rich or poor, everyone enjoys saving money. If you are able to spread the word about your businesses upcoming holiday sales a week or two in advance than your chances of getting more business increases by the day. People do research and read emails and magazines on who offers the best deals. Giving them a far enough notice allows them to take into consideration the deals that your company offers and they will know within minutes on whether or not you or your competitors have better deals.

 

This applies to all 6 different kinds of shoppers as listed in the article. Especially the digital shopper and DIY lover shopper because they are always online looking for new ideas and deals that'll catch their eyes.

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How call centers foster a culture of service among agents

How call centers foster a culture of service among agents | Social Media and the Internet | Scoop.it
A culture of service in call centers is the key behind customer satisfaction. Get started in building a service-oriented culture through these steps.
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5 Holiday sale trends taking over this year's shopping craze | Open Access BPO

5 Holiday sale trends taking over this year's shopping craze | Open Access BPO | Social Media and the Internet | Scoop.it
Are you ready for the 2015 holiday sale craze? Check out these business trends guaranteed to boost your year-end revenues!
Open Access BPO's insight:

The holidays are fast approaching, and many shoppers are on their toes, anticipating what brands have in store for them. Don’t disappoint your customers.


Check out the latest business trends even the biggest brands are jumping into for the 2015 holiday sale!

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4 Ways to promote products through Pinterest - Open Access BPO Neo Captive Blog

4 Ways to promote products through Pinterest - Open Access BPO Neo Captive Blog | Social Media and the Internet | Scoop.it
Pinterest is one of today's most popular online marketing tool among brands. Here are four ways companies promote their products on this social media site.
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Are you using the right marketing technology for your firm? | Open Access BPO

Are you using the right marketing technology for your firm? | Open Access BPO | Social Media and the Internet | Scoop.it
Marketing technology is the component that bridges customer–brand communication. Read this guide to help you choose the proper tech platforms.
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Turning bad reviews into opportunities | Open Access BPO

Turning bad reviews into opportunities | Open Access BPO | Social Media and the Internet | Scoop.it
In an age where web chatter is uncontrollable, how should brands respond to bad customer reviews? Read this for tips and advice.
Open Access BPO's insight:

Read this article for tips and advice on how to turn negative customer feedback into opportunities for building customer loyalty.

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4 Instagram marketing tips for enterprises - Open Access BPO Neo Captive Blog

4 Instagram marketing tips for enterprises - Open Access BPO Neo Captive Blog | Social Media and the Internet | Scoop.it
Here are a few Instagram marketing tips for enterprises using the image sharing app as part of their social media marketing strategies.
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Top 5 skills required of digital marketing applicants | OAM.ph

Top 5 skills required of digital marketing applicants | OAM.ph | Social Media and the Internet | Scoop.it
Digital marketing opens up career opportunities to millennials. Do you have what it takes to do well in this field? Let’s find out!
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Will outsourcing take your brand's identity away? | Open Access BPO

Will outsourcing take your brand's identity away? | Open Access BPO | Social Media and the Internet | Scoop.it
If you’re worried that your call center can’t echo your brand’s voice to customers, you should read this.
Open Access BPO's insight:

Brands know that outsourcing customer service can help them manage their core functions better. But is it always the right choice?

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Your landing page doesn't have to be boring | Open Access BPO

Your landing page doesn't have to be boring | Open Access BPO | Social Media and the Internet | Scoop.it
If your landing page isn’t performing as well as you hoped it would, make them more fun using these ideas.
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5 Tech trends that can impact customer service in 2016 | Open Access BPO

5 Tech trends that can impact customer service in 2016 | Open Access BPO | Social Media and the Internet | Scoop.it
Brands and call center companies must prepare for the tech trends that 2016 is about to bring. Discover them here.
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4 Actionable steps for making your call center noise-free - Open Access BPO Neo Captive Blog

4 Actionable steps for making your call center noise-free - Open Access BPO Neo Captive Blog | Social Media and the Internet | Scoop.it
Too much noise in the call center can lead to stress and burnout for employees. Try these steps to quiet down the office.
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Internet of things is the next customer service game-changer

Internet of things is the next customer service game-changer | Social Media and the Internet | Scoop.it
Smart devices and cloud platforms have opened the path for the Internet of things. How can this phenomenon change the customer service industry?
Open Access BPO's insight:

How will the customer service industry transform vis-à-vis machine-to-machine connectivity?

Read this article for insights.

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Website localitzation tips for better e-commerce returns

Website localitzation tips for better e-commerce returns | Social Media and the Internet | Scoop.it
Aiming for a globally robust e-commerce strategy? Start with these website localization tips.
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Heads-up: Millennial managers are coming! | Open Access BPO

Heads-up: Millennial managers are coming! | Open Access BPO | Social Media and the Internet | Scoop.it
Millennials are now becoming managers in their workplaces! Here are the workforce management changes you should expect as this transition continues.
Open Access BPO's insight:

We’ve always talked about how managers can engage their millennial employees. However, we’re now entering a period wherein millennials are taking on managerial positions.


Here are the workforce management changes that this transition can bring.

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The impact of social sharing on word-of-mouth marketing | Open Access BPO

The impact of social sharing on word-of-mouth marketing | Open Access BPO | Social Media and the Internet | Scoop.it
WOM advertising has changed a lot as social media sites are becoming more and more popular. How should brands respond to this phenomenon?
Open Access BPO's insight:

Social media have changed the entire face of marketing, and word-of-mouth advertising is not an exception. Brands are focusing on influencer marketing and on intensifying their content strategy to create a buzz. But is this kind of thinking good for your business?

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5 Uses of video as a digital marketing tool - Open Access BPO Neo Captive Blog

5 Uses of video as a digital marketing tool - Open Access BPO Neo Captive Blog | Social Media and the Internet | Scoop.it
Still not using video as a digital marketing tool? Read this to find out how video marketing can boost your online presence and widen your reach.
Open Access BPO's insight:

Ad agencies have made their point: video marketing is indeed a great way to connect with prospective customers. But how do you actually use videos to improve your business?

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Do hashtags really matter in social media marketing? | Open Access BPO

Do hashtags really matter in social media marketing? | Open Access BPO | Social Media and the Internet | Scoop.it
Do hashtags really help brands improve their social media marketing strategy? Learn more about using hashtags in this article.
Open Access BPO's insight:

Do hashtags really help brands improve their social media marketing strategy? Learn more about using hashtags in this article.

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What marketers should learn from the video game industry | Open Access BPO

What marketers should learn from the video game industry | Open Access BPO | Social Media and the Internet | Scoop.it
Marketers from all industries can learn a lot from video game companies. Learn the secret behind gaming companies’ sky-high sales in this article.
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5 Key differences between the employee and entrepreneur mindsets | Open Access BPO

5 Key differences between the employee and entrepreneur mindsets | Open Access BPO | Social Media and the Internet | Scoop.it
Do you think like an employee or an entrepreneur? Here are the leadership qualities that sets successful entrepreneurs apart from ordinary employees.
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