Learn how to optimize status updates on LinkedIn, Facebook, Twitter, and Google+. 
You will not have success with your social media effort without executive sponsorship. Here are six ideas to get the boss on board. 
This piece, originally curated by maxOz applies to your overall content marketing strategy whether you're creating or curating content.
Excerpt:
The ‘if you build it, they will come’ approach to online content creation is no longer enough when it comes to developing a truly engaged audience online [Simon Edelstyn - http://bit.ly/LolvDj , European managing director at Outbrain] and content amplification has a key role to play.
For marketers, as the online environment continues to grow, it is no longer a case of simply creating content and hoping for the best. It has become increasingly important to ensure the right audience is discovering this content.
How to amplify the value of this content and get it seen by the right audience, amidst a sea of irrelevant content: http://bit.ly/LokPOl ;
Here are some takeaways:
1. Produce more engaging content Develop educational or entertaining content in several different formats 2. Earned media is content 3. Amplify your efforts
In the B2B arena, content discovery is emerging as a new way to help the right people find the right content for them, while allowing marketers to amplify and build relevant communities around these assets.
Because of the nature of the majority of B2B content, its audience is targeted, and content discovery can help reach targeted relevant and interested users.
Content marketing and engagement doesn’t necessarily translate directly into immediate ROI or sales conversions, online or offline.
However, it is a way to make customers aware of your existence, demonstrate credibility and build brand loyalty via deeper engagement.
Content marketing is not a sprint, it’s a marathon – you need to be patient before your audience will be ready to move to consideration or purchase.
With so much content already out there, you need to make yours relevant and engaging, to help the right eyes reach it.
Source: http://bit.ly/LokPOl ; Via maxOz, janlgordon 
Facebook’s Promoted posts are live for some pages in the US, as of yesterday. And are rolling out to many more. Some are reporting that pages with fewer than 500 fans may not yet see the feature. Via Baochi 
Time to gain information, increase your visibility in your field, and establish personal connections that will generate awareness on your brand! Social media experts provided several pearls of wisdom during recent social media training sessions, including the advice to keep all social media efforts aligned with the same consistent purpose. 
Third-party sites that rate "influence" are relatively new on the scene, but they're already changing the way recruiting is done. 
Here are 10 things your probably didn't know about Klout and the man who created it. 
If you are interested in getting involved in the wonderful world of blogging, read these steps on how to blog successfully. 
Aviva HR department accidentally sends exit email to 1,300 staff – what are the legal... 
How to view a Private Facebook Profile 2012 - Without being a friend and without download you still can view a private Facebook profiles. 
Is there a formula for social media success and how much does it cost? Well, it may come as a surprise but the total "cost" of conducting a social media marketing campaign is often over-estimated by most small business owners. 
Social Media Small Business Tools http://t.co/3ZVvBxGf... |
Whether you're a recent grad who needs a leg-up on the job hunt or a current user who needs a refresher course, our LinkedIn guide can help. 
Sherry Turkle writes as though digital life is something that happens to other people. But it isn't. 
Social media news and new developments making social media marketing easier. 
I selected this post by copyblogger because this is one of those pieces you can read once but it really comes to life when you're writing that article, blog post, curating someone elses piece. There are so many valuable insights and suggestions, it's definitely worth reading and keeping for those days when you need creative inspiration.
Here are a few things that caught my attention:
*GREAT CURATORS Understand your readers. Know their fears, dreams, and desires. How can you engage with someone you don’t understand?
**Don’t write for a large audience. Choose one person, picture him, and write to him as if he’s a friend.
**Use a conversational tone of voice. Nobody wants to chat with a company.
**Be engaging. Using the word you is the most powerful way to be more engaging.
Be remarkable. So much content is out there, how can you stand out?
**GREAT Creation or Curation comes from CONTEXT Disclose your point of view, tell your personal story, and develop your own voice.
**If your readers feel they know you, they will connect with you.
**Use familiar language. Check Twitter, Facebook or Google’s Keyword Tool – and find the wording your readers use.
Curated by Jan Gordon covering "Content Marketing and Beyond"
Read full article here: [http://bit.ly/HQj1vl] Via janlgordon 
This is the first in a series of short articles that are intended to help grassroots activists better utilize social media websites. These are the definitive and comprehensive guides for progressives. Every week after the Intro, there will be a new guide published about how to more effectively use Reddit, Digg, StumbleUpon, Twitter, Facebook, Google+, Other Sites, and on Advanced Strategies.
Social Media is going to be one of the central battlegrounds in the 2012 election cycle in the US. The corporate right understands this very well, and they have invested mass sums from their war chest to send in legions of mindless astroturfers to try to control content aggregation and spin. It is essential for genuine grassroots supporters of real change and reform to take an active role on this front to fight back. If you believe that all men and women are created equal, that every person deserves to start out on a level playing field in life to succeed or fail on their own merits, if you believe that science, reason, education, and truth are valuable in this world, and that freedom requires ordinary people to stand up and fight, then these guides are for you.
Read more: http://bit.ly/JDTWbJ Via Martin Gysler 
RT @tejbabra: #POSTCHAT tomorrow - How to market yourself as a post professional. 
Learn how to hire a great inbound marketing intern so you don't waste time and resources managing someone who can't handle the role. (RT @HubSpot: Are you hiring an intern this summer? 
Writing a blog post can be a little foreign—even for those of us who have degrees in English (or, at least, to me). This type of writing often has nothing to do with the super-intense learning, research, and writing that goes into ... 
It is important to eliminate the clutter in your social media strategy! Tips for spring-cleaning in Twitter, LinkedIn and Facebook. 
I have looked recently at how some of the top 100 and the top 500 of corporate America are using Social Media, so this study by business.com is valuable as it takes a close look at the use of social media by small business (those with less than... 
SlideShare is a vibrant, mobile-friendly, Google-indexed community. Here are eight ways savvy social marketers should use it. 
Read 'Broadcast your life, Google+ Hangouts On Air opens to all' on Digital Trends. Since the Hangouts feature has been extremely popular among Google+... 
The software, Social Break, automatically sends random updates to users' Facebook, Twitter and LinkedIn accounts. (Social media stress? There's an app for that - Daily News & Analysis: DAWN.comSocial media stress? |
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