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Social Media and the economy
Opportunities being driven by social media
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Study: B2B marketers still struggle to make sense of social media | B2B News Network

Study: B2B marketers still struggle to make sense of social media | B2B News Network | Social Media and the economy | Scoop.it

Social media has not just made the world smaller. It has also opened the door to bigger opportunities for B2B marketers. But with it, comes more competition, pressure to deliver, and overall confusion.


According to a recent research by Simply Measured, marketers mostly struggle to fit social media into the business equation.


There are four major challenges at play.


Via Cendrine Marrouat - SocialMediaSlant.com
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Brian Chaulk's curator insight, July 27, 6:44 AM

Most companies know they need to be using social media but struggle with putting the resources into a strategy. Especially true for small business!

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State of Social Marketing Survey [Infographic]

State of Social Marketing Survey [Infographic] | Social Media and the economy | Scoop.it

As we look ahead to 2013, where will marketers invest their resources? Where will they look to expand their presence and offering and what will they name as their top challenge?

 

Learn what almost five hundred marketers from a wide variety of industries and companies, both large and small, along with social marketing experts have to say about the state of social marketing today and in the future...

 

View the complete infographic and read the survey results for more deatils on social media and business objectives, measurement methodologies and social marketing investment...


Via Lauren Moss
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Rescooped by Ross Copping from visualizing social media
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INFOGRAPHIC: Make Content Marketing Work in a Social Mobile World

INFOGRAPHIC: Make Content Marketing Work in a Social Mobile World | Social Media and the economy | Scoop.it

Content marketing is a top priority for marketers seeking to drive awareness, generate leads, and convert sales.

 

Learn more about how your organization can break through the noise with content marketing in this new infographic

View the full infographic or download the PDF at the link.


Via Lauren Moss
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Barbara Kurts's comment, January 10, 2013 9:44 PM
new scoop :http://www.scoop.it/t/health-leads-plus
Philippe Trebaul's curator insight, March 2, 2013 6:16 AM
INFOGRAPHIQUE: rendre le travail de marketing de contenu dans un monde social mobile.

"Content marketing is a top priority for marketers seeking to drive awareness, generate leads, and convert sales.


Learn more about how your organization can break through the noise with content marketing in this new infographic

View the full infographic or download the PDF at the link".


















INFOGRAPHIC: Make Content Marketing Work in a Social Mobile World via @MYDstudio http://sco.lt/...


Janet Louise Stephenson's curator insight, May 3, 2013 10:28 PM

Mobile marketing is the wave of your future. Are you going to ride that wave?

Rescooped by Ross Copping from visualizing social media
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Pinterest Purchasing Power Infographic

Pinterest Purchasing Power Infographic | Social Media and the economy | Scoop.it

Boot Camp Digital prese ts this infographic on the importance of Pinterest to online sales- for example, Pinterest is the #1 referral of traffic to marthastewart.com. That and the rest of the statistics might be surprising to some.

 

Learn more about the importance of Pinterest when it comes to marketing a business online, and take a look at this infographic on the Purchasing Power of Pinterest...


Via Lauren Moss
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