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Social Media and the economy
Opportunities being driven by social media
Curated by Ross Copping
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What One of the World’s Great Novelists Learned About Writing from David Ogilvy

What One of the World’s Great Novelists Learned About Writing from David Ogilvy | Social Media and the economy | Scoop.it
Salman Rushdie is one of our greatest living novelists. His novel, Midnight's Children, won the Man Booker Prize in 1981, and in 2008 the novel was named
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How to Manage a Social Media Employee

How to Manage a Social Media Employee | Social Media and the economy | Scoop.it
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What's The Next Big Thing in Digital?

What's The Next Big Thing in Digital? | Social Media and the economy | Scoop.it
An article discussing the question: What's the next big thing in digital?
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» Pearls from Grandma’s drawer inspires success Dynamic Business

» Pearls from Grandma’s drawer inspires success Dynamic Business | Social Media and the economy | Scoop.it
Pearls from Grandma’s drawer inspires success
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What Google's Hummingbird Update Means for Small Business

What Google's Hummingbird Update Means for Small Business | Social Media and the economy | Scoop.it
Google's Hummingbird update is changing how search engine optimization works, so businesses need to rethink how customers are using the Internet.
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Tony Park's curator insight, October 11, 2013 1:51 PM

Need to keep on top of change.

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Pinterest's First Ads Go Live

Pinterest's First Ads Go Live | Social Media and the economy | Scoop.it
Pinterest's first Promoted Pins go live on the site and on mobile Wednesday.
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The Changing Face of Social Media for Business in the B2C and B2B Space - Danny Brown

The Changing Face of Social Media for Business in the B2C and B2B Space  -  Danny Brown | Social Media and the economy | Scoop.it
Two recent reports show the growing shift in how B2B and B2C uses social data and intelligence. This overview compares the findings.
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The Millennial Male Is Not Who You Think He Is

The Millennial Male Is Not Who You Think He Is | Social Media and the economy | Scoop.it
It’s the best time in the world to be a millennial man, to hear baby boomers tell it—let your parents or your girlfriend pay the rent, maybe start a useless tech company, watch marketers trip over themselves trying to reach you.
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Will Millennials Sing Along With Brand Advocates?

Will Millennials Sing Along With Brand Advocates? | Social Media and the economy | Scoop.it
A well-balanced use of influencers and advocates must play a role in any successful marketing campaign that targets the millennial generation.
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Tony Park's curator insight, October 21, 2013 1:27 AM

Its interesting that the "millennials" are starting to act similar to Asian Culture, where friends and relatives are a greater reference group than trusting advertising.

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Digital Marketing - The Benefits of Always-On versus Campaign

Digital Marketing - The Benefits of Always-On versus Campaign | Social Media and the economy | Scoop.it
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Overlooked Instagram Mistakes that Even the Best Marketers Make

Overlooked Instagram Mistakes that Even the Best Marketers Make | Social Media and the economy | Scoop.it
Instagram is a channel that many marketers are making mistakes on. It's a channel that provides great opportunity for marketers but don't do this.
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Tony Park's curator insight, October 11, 2013 2:07 PM

Learn from other mistakes

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Google Plus It's Worth the Climb

Google Plus It's Worth the Climb | Social Media and the economy | Scoop.it
Is Google Plus worth it? Find out if it is from this article by Ray Hiltz
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Pros and cons of outsourcing social media - TechRepublic

Pros and cons of outsourcing social media - TechRepublic | Social Media and the economy | Scoop.it
Fewer businesses are outsourcing social media tasks but when they do, they tend to favor outsourcing design and development, content creation, and analytics.
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In 10 Years, We Won’t Use Personal Technology | Nir and Far

In 10 Years, We Won’t Use Personal Technology | Nir and Far | Social Media and the economy | Scoop.it
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5 Steps To Becoming A 'Highly Recommended' Brand On Social Media

5 Steps To Becoming A 'Highly Recommended' Brand On Social Media | Social Media and the economy | Scoop.it
This is part of the “Moving Forward” series offering advice to small business owners on technology, mentorship, productivity, and growth. ...
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Track Social Blog » Target on Social Media – 5 Lessons from One of The World’s Most Successful Retail Brands

Track Social Blog » Target on Social Media – 5 Lessons from One of The World’s Most Successful Retail Brands | Social Media and the economy | Scoop.it
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Tony Park's curator insight, October 11, 2013 1:53 PM

Need to be able to measure it.

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Why Twitter is testing a real-time news service when it already is a real-time news service

Why Twitter is testing a real-time news service when it already is a real-time news service | Social Media and the economy | Scoop.it
Twitter looks to be experimenting with a new account that will provide breaking news alerts to users — but why does it need to do this when the whole network functions as a breaking news alert system already?
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Should Your Company Be on Google+?

Should Your Company Be on Google+? | Social Media and the economy | Scoop.it
Consider these implications if you’re wondering (for the millionth time) whether your company should be paying attention to Google+.
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4 Steps to Connecting—and Engaging—with Generation C

4 Steps to Connecting—and Engaging—with Generation C | Social Media and the economy | Scoop.it
Connected, empowered consumers—also known as of Generation C—have come to expect businesses to know them, to understand them, and to deliver what they want, where, when and how they want it.I
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Millennials Trust Purchase Decisions to UGC Over Friends and Family

Millennials Trust Purchase Decisions to UGC Over Friends and Family | Social Media and the economy | Scoop.it
51% of Millennials (born between roughly 1977 and 1995) say that recommendations from strangers through user-generated content (UGC) on a company website is most likely to
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Millennials’ Top Source of Coupons and Deals? The Newspaper

Millennials’ Top Source of Coupons and Deals? The Newspaper | Social Media and the economy | Scoop.it
Surprising results out from Valassis in its 6th Annual RedPlum Purse String Survey. Millennials (18-34) - those digitally-obsessed individuals - say that they most often get
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Why Behavioural Data is Key to Social Selling Success

Why Behavioural Data is Key to Social Selling Success | Social Media and the economy | Scoop.it
Today, businesses and organizations are looking for more from social media when it comes to lead generation, customer acquisition, churn, and more.
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An SEO Guru's Thoughts on Google, Tips to Improve Facebook Lead Gen, and More in HubSpot Content This Week

An SEO Guru's Thoughts on Google, Tips to Improve Facebook Lead Gen, and More in HubSpot Content This Week | Social Media and the economy | Scoop.it
Catch up on the latest from the HubSpot blog, including thoughts on Google's recent moves from an SEO guru and how B2B companies can improve Facebook lead gen.
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What Every Blogger Needs to Know About Pinterest Rich Pins

What Every Blogger Needs to Know About Pinterest Rich Pins | Social Media and the economy | Scoop.it
Are you a blogger actively pinning your content to Pinterest? What every blogger needs to know about Pinterest rich pins.
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TheSoulfulEMU's curator insight, October 6, 2013 5:48 AM

"The Smart Way to Pin it"

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Your website | Your social media platform

Your website | Your social media platform | Social Media and the economy | Scoop.it
It may sound crazy, but your company website might be the best place to start with respect to integrating social media principles.
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