Social Media and the economy
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Social Media and the economy
Opportunities being driven by social media
Curated by Ross Copping
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The 4 key future marketing trends for big brands in 2014

The 4 key future marketing trends for big brands in 2014 | Social Media and the economy | Scoop.it
Large brands on the important marketing issues that will affect them in the future. Looking at delivering relevant messaging, multi-channel and more.
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How MasterCard's marketing drives engagement with their brand

How MasterCard's marketing drives engagement with their brand | Social Media and the economy | Scoop.it
An interview with the Vice-President of US Digital Marketing for Mastercard. We discuss how the payments company is evolving their marketing strategy.
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The Corporate Social Media Summit

The Corporate Social Media Summit | Social Media and the economy | Scoop.it
Discover from CMOs of Hertz, Footlocker, MasterCard on how to become a social business in 2013 #CSMNY
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More Australian enterprises to deploy big data analytics: survey

More Australian enterprises to deploy big data analytics: survey | Social Media and the economy | Scoop.it
More Australian organisations are investing in big data analytics as CIOs use the technology to deliver on line of business (LOB) outcomes, according to the results of an IDC survey.
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Pinterest tackles mapping with new Place Pins product

Pinterest tackles mapping with new Place Pins product | Social Media and the economy | Scoop.it
Pinterest is tweaking its service on the Web and mobile to make it easier for users to plan trips and locate their content with a new mapping product.
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CDOs Are Reaching New Heights — and Quickly | MIT Sloan Management Review

CDOs Are Reaching New Heights — and Quickly | MIT Sloan Management Review | Social Media and the economy | Scoop.it
Chief digital officer is an important new rung in the corporate ladder.
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How to Foster a Culture of Contribution: Communities Take Investment and Engagement, Not Just Content - Brian Solis

How to Foster a Culture of Contribution: Communities Take Investment and Engagement, Not Just Content - Brian Solis | Social Media and the economy | Scoop.it
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Code of Conduct Signed to Protect Consumer Privacy

Code of Conduct Signed to Protect Consumer Privacy | Social Media and the economy | Scoop.it
Location analytics firms such as Euclid and Radius Networks have reached an agreement with the Future of Privacy Forum (FPF) for an official code of conduct.
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Social Media Workshops & Training – A Journey, Not a Destination

Social Media Workshops & Training – A Journey, Not a Destination | Social Media and the economy | Scoop.it
In a past life during my career in the business world, I was a corporate trainer. Interestingly, I received training on becoming an instructor from the Army
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Does 1 Snapchat Equal 4 Instagrams?

Does 1 Snapchat Equal 4 Instagrams? | Social Media and the economy | Scoop.it
Insane company valuations are a fact of life in the tech world. So perhaps we shouldn't be surprised at Wednesday's report that Snapchat — a tiny company with a single app and n...
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Pinterest Pins Will Begin Showing Up On Brand Websites

Pinterest Pins Will Begin Showing Up On Brand Websites | Social Media and the economy | Scoop.it
Social Media Insights is a daily newsletter from Business Insider Intelligence that collects and delivers the top social media news first thing every morning. You can sign up to receive Social Media Insights here or at the bottom of this post.
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Lessons Learned by J.P. Morgan's Failed Twitter Q&A: Don't Play Nice Online If You Don't Do Nice IRL

Lessons Learned by J.P. Morgan's Failed Twitter Q&A: Don't Play Nice Online If You Don't Do Nice IRL | Social Media and the economy | Scoop.it
J.P. Morgan, which handles the investment banking, asset management, private banking, private wealth management and treasury and securities services divisions of J.P.
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Move Over Facebook: Where Millennials Are Flocking to Next And How to Reach Them

Move Over Facebook: Where Millennials Are Flocking to Next And How to Reach Them | Social Media and the economy | Scoop.it
For marketers looking to get their hands on millennials, they need to be smart about how to approach this generation.
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General Mills marketing strategy: A closer focus on the customer

General Mills marketing strategy: A closer focus on the customer | Social Media and the economy | Scoop.it
Ami Anderson, Director of Marketing Excellence at General Mills, discusses how the company's marketing strategy has become more customer-centric.
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Twitter’s Custom Timelines: 3 Tips For Social Media Marketers | Simply Measured

Twitter’s Custom Timelines: 3 Tips For Social Media Marketers | Simply Measured | Social Media and the economy | Scoop.it
This week, Twitter announced a new feature that allows users to curate content in a whole new and more sophisticated way.
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Invest in big data now for competitive advantage: IDC

Companies should not hold back on big data research because chances are their competitors are already analysing data to gain better insights into customers' spending habits, according to an analyst.
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Executives long for "customer-activated company" but social media is a stumbling block - Schaefer Marketing Solutions: We Help Businesses {grow}

Executives long for "customer-activated company" but social media is a stumbling block - Schaefer Marketing Solutions: We Help Businesses {grow} | Social Media and the economy | Scoop.it
New research from IBM shows strong executive desire for a social enterprise but results may be elusive
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There are three types of people – which one are you?

There are three types of people – which one are you? | Social Media and the economy | Scoop.it
According to Adam Grant, the NYT best-selling author of Give and Take, there are 3 types of people. One type is made for success. Which one are you?
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Has the Fall of Facebook Started? What it Means for the Future of Social Media

Has the Fall of Facebook Started? What it Means for the Future of Social Media | Social Media and the economy | Scoop.it
Is Facebook about to lose its status as the premier social network? Is Snapchat a game changer signaling a tectonic shift in the nature of social media, a move from WHO provides the information to WHAT content is provided?
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Special Worldwide Showing of Terms and Conditions May Apply

Special Worldwide Showing of Terms and Conditions May Apply | Social Media and the economy | Scoop.it
At the Internet Identity Workshop two weeks ago I finally got a chance to see Terms and Conditions May Apply, the feature-length documentary about the sorry state of Internet privacy. Made before t...
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The Complete Guide to Tumblr Subcultures

The Complete Guide to Tumblr Subcultures | Social Media and the economy | Scoop.it
A glossary of some of the most popular and prominent Tumblr subcultures, including fandoms, food porn and social justice warriors.
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Will Klout help me sell more books? | Susan Gilbert

Will Klout help me sell more books? | Susan Gilbert | Social Media and the economy | Scoop.it
"Will Klout help me sell more books"? My answer is Yes and No.
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Online Retailer Fines Couple $US3,500 For Negative Review, Then Dings Their Credit Score

Online Retailer Fines Couple $US3,500 For Negative Review, Then Dings Their Credit Score | Social Media and the economy | Scoop.it
A couple has been fined $US3,500 and had their credit score dinged after writing a negative review online about an online retailer that never sent them the products they ordered.
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Twitter 'Banner Ads': Good for Engagement, Not for Traffic - Digiday

Twitter's new image-centric design is giving its advertisers' promoted tweets an engagement boost but might actually be driving less traffic as a result.
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