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Social Media Makes Your Business Faster, Smarter and Better Looking

WASHINGTON -- How do you keep yourself and your business abreast of all the changes and ensure your media campaigns are vibrant and effective? Driven by business needs, the organizers of Social Media Camp ...
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Social Media and the economy
Opportunities being driven by social media
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Study: B2B marketers still struggle to make sense of social media | B2B News Network

Study: B2B marketers still struggle to make sense of social media | B2B News Network | Social Media and the economy | Scoop.it

Social media has not just made the world smaller. It has also opened the door to bigger opportunities for B2B marketers. But with it, comes more competition, pressure to deliver, and overall confusion.


According to a recent research by Simply Measured, marketers mostly struggle to fit social media into the business equation.


There are four major challenges at play.


Via Cendrine Marrouat - SocialMediaSlant.com
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Brian Chaulk's curator insight, July 27, 6:44 AM

Most companies know they need to be using social media but struggle with putting the resources into a strategy. Especially true for small business!

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Can the King Of LinkedIn Land control MY contacts?

Can the King Of LinkedIn Land control MY contacts? | Social Media and the economy | Scoop.it
LinkedIn Removes Contact DownloadI remember 2003, when Konstantin Guerke begged me to share my contacts in order to get LinkedIn off the ground. Back then there were roughly 5,000 contacts, most developer from India and connections that the founders team put up. Hence my LinkedIn ID 8573. I uploaded about 2500 of my contacts - or roughly a third of the entire LinkedIn ecosystem back then ;)Now I need to ASK to get the list back?I wonder what the community thinks about that "silent removal&q
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The State of Social Media in Australia

The State of Social Media in Australia | Social Media and the economy | Scoop.it
Much like the platypus, to outsiders, the Land Down Under is both familiar and unfamiliar at the same time. This also applies to social media in Australia.
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Twitter removes background images from timeline, but there's already a fix

Twitter removes background images from timeline, but there's already a fix | Social Media and the economy | Scoop.it
Twitter removes background images from timeline, but there's already a fix
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How to Get More Followers on Twitter (the Semi-Legit Way)

How to Get More Followers on Twitter (the Semi-Legit Way) | Social Media and the economy | Scoop.it
New research shows the real reason some accounts get more Twitter followers than others. Here’s a guide to growing your Twitter following.
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Content Marketing 101: What I’ve Learned Creating More Than 3000 Pieces Of Content

Content Marketing 101: What I’ve Learned Creating More Than 3000 Pieces Of Content | Social Media and the economy | Scoop.it
“Content is King, Social Media is Queen and together they rule the online and customer world”
Here are your options as a content marketer: 1) Be the KING – By generating GREAT content! 2) Befriend the QUEEN – By understanding and leveraging the power of Social Media OR 3) Be prepared to let the KING and QUEEN rule your WORLD! Which one will you pick?
Content Marketing has been a significant part of my marketing portfolio in the last 18 months. Looking back, the impact of
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The purpose of the IoT is to give humans superpowers - O'Reilly Radar

The purpose of the IoT is to give humans superpowers - O'Reilly Radar | Social Media and the economy | Scoop.it
In a recent conversation, Tim O’Reilly and Cory Doctorow addressed a wide variety of issues surrounding the evolution of the Internet of Things. We’ve distilled their conversation into a...
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Improving Organic Reach In Facebook

Improving Organic Reach In Facebook | Social Media and the economy | Scoop.it
The obvious fact, most online marketers know that Facebook has changed their strategy to “Pay to Play”, since then there have been lots of grumbling about this new strategy of Facebook. There are reports that shows the decline of organic reach in Facebook for brands, this is because there are over more than 17 million businesses doing promotions on Facebook and they can’t do so much due the post limiting strategy, and Facebook is also a business they are trying to increase their revenue selling ads.

Via Manish Dhane
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Marco Favero's curator insight, June 16, 10:54 AM

aggiungi la tua intuizione ...

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7 Steps to Get More Links That Count | SEJ

7 Steps to Get More Links That Count | SEJ | Social Media and the economy | Scoop.it
Link builders have a tough job. They have to find a way to build links for their websites and their clients without putting them at risk of a Google penalty.

 

While Google stresses the importance of natural links earned by producing great content, anyone who does a little competitive research knows that competitors who rank on the first page of search does a little more than just that.


Via Ivo Nový
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Posting frequency on Facebook

Posting frequency on Facebook | Social Media and the economy | Scoop.it
Data-driven analysis of optimal posting frequency on Facebook for Brands and Media.
Ross Copping's insight:

Great post

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LinkedIn targets content sharing with Elevate

LinkedIn targets content sharing with Elevate | Social Media and the economy | Scoop.it
Business social media giant LinkedIn has unveiled Elevate, a new product that aims to make it easier for companies and their employees to …
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The 5 Most Common Reasons Startups Fail

The 5 Most Common Reasons Startups Fail | Social Media and the economy | Scoop.it
Crowdsourced wisdom from question-and-answer site Quora reveals the most common killers of startups.
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Online Relationships Are Real

Online Relationships Are Real | Social Media and the economy | Scoop.it
Social media filters relationships whether we like it or not, and many young people no longer draw a distinction between real and digital interactions.
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Why Haven’t You Set Up Facebook Authorship?

Why Haven’t You Set Up Facebook Authorship? | Social Media and the economy | Scoop.it
Facebook Authorship should have been swiftly adopted by every single blogger and journalist on the planet. Yet, strangely, that hasn't been the case. These 4 myths may be holding you back.
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An Invitation to Live Consciously in Business (Introduction, Part 1.2)

An Invitation to Live Consciously in Business (Introduction, Part 1.2) | Social Media and the economy | Scoop.it
Living consciously is a state of being mentally active rather than passive. It is the ability to look at the world through fresh eyes. It is intelligence taking joy in its own function. Living consciously is seeking to be aware of everything that bears on our interests, actions, values, purposes and goals. It is the willingness to confront facts, pleasant or unpleasant. It is the desire to discover our mistakes and correct them... It is the quest to keep expanding our awareness and understanding
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79% of Big Companies Using IoT Technologies

79% of Big Companies Using IoT Technologies | Social Media and the economy | Scoop.it
Most major companies have Internet of Things initiatives in place today and they're reaping rewards from those investments. Businesses investing in IoT initiatives are reporting significant revenue
increases as a result, with an average increase of 16% last year, based on a new global study.
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How Big Brands Build Social Media Engagement Effectively

How Big Brands Build Social Media Engagement Effectively | Social Media and the economy | Scoop.it
How Big Brands Build Social Media Engagement Effectively:To build social media engagement effectively, you have to regularly interact with all your fans
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3 Crucial Ingredients for High Converting Landing Pages

3 Crucial Ingredients for High Converting Landing Pages | Social Media and the economy | Scoop.it
First impressions matter. For many online visitors, a landing page is the first impression or interaction they’ll have with your business.
Visitors will typically arrive at a landing page from Google AdWords, social media, display advertising, or as part of a product launch campaign – the goal being that visitors to the page complete a desired action like sign up or submit their email. Optimizing landing pages on your website enhances the user experience and is a much more effective,...
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Unlocking the potential of the Internet of Things | McKinsey & Company

Unlocking the potential of the Internet of Things | McKinsey & Company | Social Media and the economy | Scoop.it
If policy makers and businesses get it right, linking the physical and digital worlds could generate up to $11.1 trillion a year in economic value by 2025. A McKinsey Global Institute article.
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Mobile SEO Guide - Advanced Web Ranking

Mobile SEO Guide - Advanced Web Ranking | Social Media and the economy | Scoop.it
Find out all there is to know about mobile SEO and learn how to start ranking well in mobile searches.
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Why Instagram Should Be Part Of Every Marketing Strategy

Why Instagram Should Be Part Of Every Marketing Strategy | Social Media and the economy | Scoop.it

Not only is it now a necessity for brands to become active on Instagram, but they must have a clear strategy in place to take advantage of the continuing popularity of the most powerful social media network.

 


Via Kamal Bennani
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[Interview] How British Gas Keeps 11 Million Customers Warm With Social Media - SocialBro

[Interview] How British Gas Keeps 11 Million Customers Warm With Social Media - SocialBro | Social Media and the economy | Scoop.it
With 11 million customers using their services to power their homes, the Twitter tasks faced by British Gas are unique. Read on to find out more
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How brands should embrace the new Google mobile algorithm

How brands should embrace the new Google mobile algorithm | Social Media and the economy | Scoop.it
Earlier this year, Google announced that it would expand its use of “mobile-friendliness” as a ranking signal on 21 April 2015.
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How to work with a fair weather leader

How to work with a fair weather leader | Social Media and the economy | Scoop.it
How do you work with a fair weather leader? Why this question should have entrepreneurs take stock of the people leading their teams today!
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Using Competitive Intelligence to Stay Ahead of Your Rivals

Using Competitive Intelligence to Stay Ahead of Your Rivals | Social Media and the economy | Scoop.it
Despite the shift in the business world towards collaboration, competition is one of the founding principles of business. For many, the cut-and-thrust of the marketplace and
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