Are you wondering how B2B marketers leveraged content in 2012? Here's a great summary from Social Media Examiner . . .
Via David Blundell, Steven Hughes
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Rescooped by Ross Copping from Social Media, Marketing and Promotion onto Social Media and the economy |
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![The Challenge of Getting Visibility on Facebook [infographic] | Social Media and the economy | Scoop.it](http://img.scoop.it/FY-KOZwmGranK1azYT-uvjl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Many face the challenge of getting visibility on Facebook in the newsfeed, especially for business pages. And, maybe that’s why I’m hearing more and more people talking about moving over to Google+. It’s estimated that only about 10% of the people who follow your Facebook page, actually see your content. So you’re left to spend an unreal amount of time posting pictures, videos, polls and links in the hope that your followers will see and engage with your content. Or, you can advertise your content with promoted posts and offers in an attempt to get attention in the newsfeed.
If you’re committed to marketing your business on Facebook (and with over 1 billion users, who isn’t?), the infographic below may help you choose how to engage for the best return on your investment of time. Via Lauren Moss 
Martin (Marty) Smith's comment,
January 30, 8:52 AM
Firas, great stuff on your dv8 Scoop. What is "dv8"? Marty
Philippe Trebaul's curator insight,
March 2, 6:34 AM
The Challenge of Getting Visibility on Facebook [infographic].
From : denisewakeman.com - January 29, 9:19 PM "Many face the challenge of getting visibility on Facebook in the newsfeed, especially for business pages. And, maybe that’s why I’m hearing more and more people talking about moving over to Google+. It’s estimated that only about 10% of the people who follow your Facebook page, actually see your content. So you’re left to spend an unreal amount of time posting pictures, videos, polls and links in the hope that your followers will see and engage with your content. Or, you can advertise your content with promoted posts and offers in an attempt to get attention in the newsfeed. If you’re committed to marketing your business on Facebook (and with over 1 billion users, who isn’t?), the infographic below may help you choose how to engage for the best return on your investment of time". The Challenge of Getting Visibility on Facebook [infographic] via @MYDstudio http://sco.lt/... Delete the scoop?
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![State of Social Marketing Survey [Infographic] | Social Media and the economy | Scoop.it](http://img.scoop.it/cESbboOTEOrZ_kf1dTrg7zl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
As we look ahead to 2013, where will marketers invest their resources? Where will they look to expand their presence and offering and what will they name as their top challenge?
Learn what almost five hundred marketers from a wide variety of industries and companies, both large and small, along with social marketing experts have to say about the state of social marketing today and in the future...
View the complete infographic and read the survey results for more deatils on social media and business objectives, measurement methodologies and social marketing investment... Via Lauren Moss Delete the scoop?
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![Pinterest Image Optimization [Infographic] | Social Media and the economy | Scoop.it](/resources/img/white.gif)
By now it’s pretty clear that Pinterest can bring in big bucks for your business. As a strong driver of referral traffic to retail sites, Pinterest proves to be a good investment for companies. The key is to make your Pinterest profile stand out, and your Pins are what you need to focus on.
Via Lauren Moss Delete the scoop?
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![71 Percent of Businesses Use Social Media [Infographic] | Social Media and the economy | Scoop.it](http://img.scoop.it/0rPc5muclVrn4Bza2MSvxDl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Social media continues to be a key issue for businesses, and findings in this infographic show that 71.2 percent use social platforms for customer service, as well as conveying some fascinating insights into how businesses utilize these networks.
Among the findings, 87.5% have seen a positive impact from using social media. Only 11.5% of businesses saw no noticeable difference while 0.5% actually saw a negative difference. Compared to 2011, 13.7% more businesses have been utilizing social networks for upwards of two years. Social media can be a far cheaper investment for customer service, as well - 77.6% of businesses have allocated less than $50,000 to their social media efforts in the past year. 11% have allocated $50,000 to $100,000, 5% have allocated $100,000 to $250,000, and 7% have spent over $250,000.
Take a look at the infographic and related article for more statistics on how companies are utilizing social media for positive benefit... Via Lauren Moss Delete the scoop?
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Boot Camp Digital prese ts this infographic on the importance of Pinterest to online sales- for example, Pinterest is the #1 referral of traffic to marthastewart.com. That and the rest of the statistics might be surprising to some.
Learn more about the importance of Pinterest when it comes to marketing a business online, and take a look at this infographic on the Purchasing Power of Pinterest... Via Lauren Moss Delete the scoop?
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Find out why LinkedIn is tops for B2B marketers too . . .