Social Media and the economy

Brian Solis’ book, What is the Future of Business (cleverly and forever shortened to “WTF” in this post and everywhere else), is such a book. It will transform you, in ways that you were probably never transformed before.

When Google purchased YouTube there was lots of skepticism and outright derision. Today analysts estimate its enterprise value is approaching $20 billion.
So I guess it all worked out, eh?
Being

Harper Reed, former CTO of the 2012 Obama Campaign, was the keynote speaker at the Chicago Business Marketing Association Fuel event earlier this week. Reed’s…

Event marketing has long been a staple in B2B, where the face-to-face conversation enabled by a trade show or corporate event plays a valuable role in launchin…

Cisco firmly believes that we have two ears and one mouth because we should listen more than we speak.

As a brand or blogger, what can we learn from Netflix's content strategy? How can this help us create compelling content to keep people coming back?

Access information about the Centre for Communication and Social Change, University of Queensland

RESEARCHERS at a Dutch university have developed an online program that is able to give the age and gender of users purely based on the content they post on the social network Twitter.

Chances are you’ve got a good handle on the bottom of your funnel. For opportunities more than 60% probable, you can accurately forecast revenue. The

New Content Marketing best practices involve leveraging existing content to develop net new content. The best practice is to leverage existing solid content and multiply the content into more solid content.

Today I want to talk to you about social presence management, and how I started utilising it myself, as well as I use it today. Back in 2010 an online friend from Finland mentioned a link to a site...

How Social will impact the way people search (Andrea Vahl, Social Media Examiner) Why Social Media is Becoming Search (Sarah Robinson, FierceLoyaltybook.com) The Fusion of Social Graph and Search (Mari Smith, Marismith.com) The Power of Author Rank...

Computer programming gets great press. Because software engineering is a prosperous, growing field—and because, even beyond the tech industry, everything will soon be run on code—young

BtoB Magazine is the publication for b2b marketing strategists.

In an era characterized by tech integration and big data, the company that can offer the widest breadth and depth of services over the cloud, social, and mobile will win the day.

Integration and measurement are still the major challenges, according to Altimeter's Jeremiah Owyang.

Do you want your meetings to be more productive? Boost meeting productivity with these agenda tips and achieve the best results possible.

Find out how to execute a successful video content strategy. Use these 8 steps to maximize impact, measure results, and ultimately create sustainable campaigns that add long-term value to your orga...

Sales VPs need to make the number this quarter. Sales Managers want more new business. Sales Reps need more leads. The pressure is on...

If you’re considering using an analytics platform other than, or in addition to, Google Analytics, it can be a bit difficult to determine what the best alternative will be.