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Demystifying social media - McKinsey Quarterly - Marketing & Sales - Digital Marketing

Demystifying social media - McKinsey Quarterly - Marketing & Sales - Digital Marketing | Social Media and the economy | Scoop.it
As the marketing power of social media grows, it no longer makes sense to treat it as an experiment. Here’s how senior leaders can harness social media to shape consumer decision
making in predictable ways.
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Social Media and the economy
Opportunities being driven by social media
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Brands are already playing with Twitter's new layout - Digiday

Brands are already playing with Twitter's new layout - Digiday | Social Media and the economy | Scoop.it
A look at the brands that got a head start in experimenting with Twitter's new format.
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The #SocialCEO Means Business #linkedin #CEO @michae1green @kinshipd

The #SocialCEO Means Business #linkedin #CEO @michae1green @kinshipd | Social Media and the economy | Scoop.it
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Inside Airbnb's Grand Hotel Plans

Inside Airbnb's Grand Hotel Plans | Social Media and the economy | Scoop.it
Brian Chesky, the millennial impresario behind the red-hot startup, has teamed up with Chip Conley, the hotel industry's last black-sheep innovator...
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Employees Are More Productive When They Can Tweet

Employees Are More Productive When They Can Tweet | Social Media and the economy | Scoop.it
Though it may seem counterintuitive, giving employees time to play around on their smartphones every day could actually benefit businesses, new research suggests.
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Ready to grow? - For startups around the globe

Ready to grow? - For startups around the globe | Social Media and the economy | Scoop.it
Startups go typically through four major phases: Idea, Build, Grow, Mature. Depending on the complexity of a solution there maybe several steps in between but those four seem to be universally applicable: Misjudging the status of a startup can be a costly failure. In particular in the “Hot Zone”   1) Idea You are working on a concept, trying to ...
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Hypocritical Labor backflip on Children Commissioner role

Hypocritical Labor backflip on Children Commissioner role | Social Media and the economy | Scoop.it
After restricting successive Commissioners for Children, it is unbelievable that Labor is now claiming to have a change of heart on more oversight, on the eve of an election. An extended role for the Commissioner for Children and advocacy for children was recommended by a Parliamentary Inquiry in 2011. Labor ignored this recommendation, and pulled apart the excellent voluntary children’s visitor program. For Michelle O’Byrne to now say she is willing to extend the role of Commissioner is beyond belief.
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The need for speed: Why broadband network upgrades are critical to economic growth

The need for speed: Why broadband network upgrades are critical to economic growth | Social Media and the economy | Scoop.it
Exponential increases in internet usage from consumers, enterprise, research and education strain our current broadband infrastructure. We ignore these demands at our economic peril.
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Careful, Comcast. You're Waking a Sleeping Giant

Careful, Comcast. You're Waking a Sleeping Giant | Social Media and the economy | Scoop.it
News of Comcast's proposed $44 billion purchase of Time Warner Cable hit the Internet late Wednesday night. Instantly, there was rejoicing. Grateful TWC users sent teary-eyed co...
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Lovematically Tests Our Love-Affair with Likes

Lovematically Tests Our Love-Affair with Likes | Social Media and the economy | Scoop.it
This web service can auto-generate Instagram likes, but what does it all mean?
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How Color Affects ROI [Infographic] - SociallyStacked - Everything Social for Small Businesses and Agencies

How Color Affects ROI [Infographic] - SociallyStacked - Everything Social for Small Businesses and Agencies | Social Media and the economy | Scoop.it
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Twitter Still Testing and Changing Profile Redesign

Twitter Still Testing and Changing Profile Redesign | Social Media and the economy | Scoop.it
Twitter is still making tweaks to its profile redesign that it's testing among a small group of users.
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Why Google+ is of utmost importance - Think

Why Google+ is of utmost importance - Think | Social Media and the economy | Scoop.it
5 Reasons why Google+ is a strategically important social media platform Let me shed some light on those never ending debates about the importance of Google+ 1) Very easy posting There is no spam control on G+ Unlike platforms such as Facebook or Twitter that prevents you to post the same content over and over again, with Google you have ...
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Beginner's Guide to Understanding Google Plus

Beginner's Guide to Understanding Google Plus | Social Media and the economy | Scoop.it
I've seen quite a few people who don't understand Google Plus or think Google Plus is some sort of wasteland with giant swaths of inactivity. I was one of these people until I decided to dive in an...
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Connecting with the Best | Marketing Director Blog

Connecting with the Best | Marketing Director Blog | Social Media and the economy | Scoop.it
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When Will I Get One Million Twitter Followers? - Wired Science

When Will I Get One Million Twitter Followers? - Wired Science | Social Media and the economy | Scoop.it
Can I use existing twitter data for twitter followers of physicists on twitter to estimate when I will get one million followers?
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Socially Stephanie: Google Plus Engagement Strategy

Socially Stephanie: Google Plus Engagement Strategy | Social Media and the economy | Scoop.it
In case you don't know, Google Plus is a fast growing social network. I last heard that 25,000 new users sign up every day. To put this into perspective at the end of 2012, GooglePlus had 359 million users.

Via Steven Healey
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Steven Healey's curator insight, March 10, 5:33 AM

An easy to read guide to G +

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Guest Posting for Backlinks is Dead, Do This Instead with Social Media

Guest Posting for Backlinks is Dead, Do This Instead with Social Media | Social Media and the economy | Scoop.it
Guest posting offers a great way to boost thought leadership and share educational content. Use social media accounts to create the backlinks for your SEO,
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Starbucks & The Economist Admit To Using Google+ For SEO More Than Social

Starbucks & The Economist Admit To Using Google+ For SEO More Than Social | Social Media and the economy | Scoop.it
Last Friday, a New York Times report on Google+ spotlighted Starbucks and The Economist as two brands currently using Google+ to impact search efforts. Alex Wheeler, Starbuck’s vice president of global digital marketing, told The New York Times, “When we think about posting on Google+, we think about how does it relate to our search […]
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How to Create the Perfect Online Dating Profile, in 25 Infographics | Wired Design | Wired.com

How to Create the Perfect Online Dating Profile, in 25 Infographics | Wired Design | Wired.com | Social Media and the economy | Scoop.it
Call it the algorithm method: Working with data crunchers at dating sites, we put together 25 tips for writing the perfect profile.
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Association of Surfing Professionals Rides the Snapchat Wave

Association of Surfing Professionals Rides the Snapchat Wave | Social Media and the economy | Scoop.it
Go big or go home. That's what ASP, the Association of Surfing Professionals, decided when it took on Snapchat.
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Google Public Policy Blog: It’s time to reform government surveillance laws

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The Sophisticated Marketer’s Guide to LinkedIn, an infographic

The Sophisticated Marketer’s Guide to LinkedIn, an infographic | Social Media and the economy | Scoop.it
The Sophisticated Marketer’s Guide to LinkedIn, an infographic. Today’s successful marketers aren’t just good at one thing; they are multifaceted
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Why The Lithium Deal Highlights Klout's Failings, But Is Good News for Influence Marketing - Danny Brown

Why The Lithium Deal Highlights Klout's Failings, But Is Good News for Influence Marketing - Danny Brown | Social Media and the economy | Scoop.it
Lithium Technologies has purchased Klout for at least $100 million. But instead of a success story, the sale shows why Klout can be seen as a failure.
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Breaking Good with Facebook Analytics for TV

Breaking Good with Facebook Analytics for TV | Social Media and the economy | Scoop.it
The second screen phenomenon is growing at an incredible pace thanks to the proliferation of Facebook’s mobile platform. More and more Facebook users
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Top 10 Social Media Blogs, The 2014 Winners!

Top 10 Social Media Blogs, The 2014 Winners! | Social Media and the economy | Scoop.it
Get the best social media tips and advice from the winners of Social Media Examiner's Top 10 Social Media Blogs for 2014.
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