BEVERLY HILLS, Calif. -- In July, "Dallas" star Linda Gray stood beside the pool at the Beverly Hilton Hotel during an evening party celebrating the 25th anniversary of TNT. She pulled out her iPhone and aimed it at the pool where a light projected an image of the TNT logo. She snapped a picture and within 24 hours posted it to her Twitter feed. At 73, Ms. Gray admits that tweeting comes less naturally to her than some of her younger co-stars, but she's jumped on the social media bandwagon with gusto after a hesitant start. "At first I went, 'Oh no, I can't do that, what am I gonna talk about?' " she recalled. "God bless TNT, they sent a social media team to Dallas, Texas, from Atlanta, and they said, 'We're gonna teach you guys, the older ones, how to do this.' " Both she and Patrick
Social media has grown drastically over the past few years; so much that TV shows have integrated social media in their broadcasts to jumpstart discussions while the show is airing. Some shows take it even farther than the simple hashtag to encourage audience participation and promotion while airing.
On the eve of its fervently-hyped IPO, the micro-messaging service has a radical plan for nabbing the ad dollars it needs to thrive: helping TV networks survive the digital media revolution. This is the cover story of the October 28, 2013 issue of Forbes. It’s Emmys night at the [...]
Every Thursday night, ABC’s Scandal takes over Twitter. While Shonda Rhimes’ gonzo soap opera, set in a Washington, D.C. so putrid, corrupt, and full of murderers it makes the real D.C. seem like heaven, airs, 2,200 tweets about the show go out per minute. (At least that was the measurement...
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