LinkedIn announced huge changes to Company Page design and user experience. Download HubSpot's Step-by-Step Guide to LinkedIn's New Company Pages to learn how to optimize your own Company Page to prepare for these new updates.
"AuthorRank, of course, wouldn’t be a replacement for PageRank, but would be used to inform PageRank, therefore enabling Google to rank high-quality content more appropriately. I think AJ’s right on the money and that it’s not a matter of if Google rolls out AuthorRank, but when.
I’m certain that Google is going to begin incorporating AuthorRank into their ranking algorithm in the not-too-distant future. I’d put good money on it. All the signs point to it: Google’s emphasis on social, Google Authorship, their ongoing efforts to measure site trust, and their progressive devaluation of raw links as a ranking factor. People want to read content written by credible and knowledgeable people and using AuthorRank as a major part of their search algorithm just makes sense".
By Gerald Narciso Video is a powerful retrospective tool that can enable insight and improvement. Think of all the NFL football teams who, the day after every game, sit down to review yesterday’s “film” to break down the game into what went wrong...
Are you a digital packrat? Are you in need of a searchable repository for everything you want to recall later?
Evernote is an invaluable tool and one you need if you haven't used it before.
This Manual will help you get you started and help you use it like a professional.
As information becomes more plentiful, we are bombarded with relentless forms of media 24/7, such as blog posts, videos and photos. Our computer hard drives are also getting bigger and bigger (500GB hard drives are not uncommon). This means we have a huge amount of media material on our computers and no practical way in which to organize it all.
Your brain can’t keep up with what it has to remember.
Evernote brings order to that chaos. Everything you need to remember can now be stored in your Evernote account for future browsing and searching.
Mark O’Neill, editor at MakeUseOf , takes you through everything you need to know about Evernote:
What are the best apps for Evernote? Is a premium account worth it? What are the best add-ons/plugins for Evernote? All the best tips and tricks.
Instead of doing your research at the start of the week and pre-scheduling your content, a new emphasis has been placed on real-time content discovery.
Here are Adam Vincenzini's suggestions to discover and curate content in real-time...
This combines your Twitter and LinkedIn activity preferences with a continuous scan of trending topics to serve up semi-tailored results in real-time
2. rt.ly (aka realtime from bit.ly)
This serves up content with stats telling you how popular it is as the time of searching
The tag line for this is the 'interest network' with a most attractive user experience
Another service which combines your own social media preferences with some real-time discovery and organisation. 5. Social Buzz (from social-searcher.com)
Social Buzz works by taking your keywords, running a search and then adding the analytics associated with those results to give you the most relevant content options. Why tools like these give you a competitive advantage
Real-time discovery of quality content is becoming more important as pre-scheduling older content no longer has the same impact
The Chart explains this in more detail:
The best time to find and share content is during the 'real-time content discovery hot spot' which means you're more likely to be viewed by your networks as a news breaker as opposed to a news follower.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.