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Online Visibility What is It? How to Get It?

Online Visibility What is It? How to Get It? | Social media and small business | Scoop.it

What is Web Visibility?  

In the broadest sense it can mean anything that results in awareness of you and/or your business online and offline. In a stricter sense it can mean anything that results in the growing and nurturing of your online audience. 


Via Neil Ferree
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Neil Ferree's curator insight, October 1, 2014 12:32 PM

Creating great content is the cornerstone of every online marketing strategy, if it provides value to your target audience and you're answering questions your ideal customers are asking.


Great content by itself won't mean much unless it gets found, seen, read and shared online. Here is the A-to-Z of Web Visibility a handy resource for knowing how to increase your social media presence.

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How Starbucks Crushes It on Social Media

How Starbucks Crushes It on Social Media | Social media and small business | Scoop.it
Starbucks is known for lots of things: great coffee, friendly baristas, and a near-complete takeover of practically every street corner in America. Did you know it’s also known for it’s killer social media strategy?

Via Brian Yanish - MarketingHits.com
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17 Tips for Entrepreneurs

17 Tips for Entrepreneurs | Social media and small business | Scoop.it

Via Daniel Watson
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Daniel Watson's curator insight, June 12, 2014 7:59 AM

    

Many small business owners don't see themselves as entrepreneurs, but If they are to grow and develop their businesses, they need to think and at times act as entrepreneurs.


When a small business owner opens themselves up to considering themselves as being entrepreneurial, they also open the doors to taking on advice aimed at entrepreneurs, advice they may previously have ignored.


This excellent article, written by an experienced successful entrepreneur, offers 17 tips any small business owner can take on board and apply to help their business to grow successfully.

Arabian Gazette's curator insight, June 15, 2014 2:58 AM

 17 tips for small business owners to help their business to grow successfully.

Alain Theriault MBA's curator insight, June 18, 2014 3:42 PM

many good tips in there, but for me
# 3 as feedback, nothing more
# 12 for being productive instead of busy
#16 for the sense of purpose that will carry you through...

are the ones that usually require more  "work"

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7 Simple Tips For Creating Valuable Content Every Day Your Clients Actually Want

7 Simple Tips For Creating Valuable Content Every Day Your Clients Actually Want | Social media and small business | Scoop.it
Want to create more valuable content every day? These 7 simple tips are the key to consistent quality content.

Via Neil Ferree
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Sabrina Gibson's curator insight, March 20, 2014 6:30 AM

No matter what you do with your Social Media Strategy it always comes down to providing consistent content that is quality.  This is a great article with 7 great tips.  #socialmedia

Randy Bauer's curator insight, March 24, 2014 12:52 AM

Ryan Hanley at Content Warfare delivers here with 7 Simple Tips for Creating Valuable Content.

Follow the link to find out more about his Content Warfare Podcast. 

You can find his podcast on Stitcher (the app).

Lenked's curator insight, April 22, 2014 11:13 PM

Creating quality content is a good start.

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6 Things I Wish Somebody Had Told Me When I Started My Small Business

6 Things I Wish Somebody Had Told Me When I Started My Small Business | Social media and small business | Scoop.it
Nothing is more overrated than learning things the hard way.


I co-founded my business NutraBella, Inc. in 2005 after hearing my pregnant friends complain about their horse-pill sized pre-natal vitamins. We dreamed of giving women better vitamin options with Bellybar.

Fast forward to today where I spend my days on the QuickBooks team working to make small business management easier and more fun.  As I hear from small businesses owners from all walks of life, I am constantly reminded of the things I wish I had known. Owning a small business is a challenge, but here are six tips that will make the road to success easier.

1. Follow your passion and don’t let go. Your business probably stems from something you’re passionate about, but over time, the day-to-day running of the business makes it hard to keep that passion alive.

Fuel it daily by reminding yourself why you started your business. Make sure that you fall in love with a problem, not a solution. If your first solution doesn’t work, fall back on your passion for solving that problem to find another answer for your customer.

2. Cash is king. Running a business is an art and a science. The art is your passion. The science is your business model. Make sure you understand your own business model. It’s not something to abdicate to someone else. Understanding money-in, money-out, is critical to business success. Ignorance is not bliss. If you know how your business is doing at every moment, you can celebrate your success or plan for how to get more cash.

3. Hire smart. Hiring a team is thrilling but also scary. Take time to hire the right people for the right job. Fire them quickly if it doesn’t go well. As a small business owner, you can do anything but you can’t do everything! Hire people who love to do what you hate to do so you can focus on your dream and evangelize your passion.

4. Communicate with partners. Partners can be a great way to bring complementary talent to grow your business but, just like a marriage, it’s critical to communicate values and expectations. Create a business “pre-nup” to set expectations for the partnership.

Like every good marriage, go on date nights and remind yourself why you went into business together in the first place. You can also use it as an opportunity to brainstorm new ideas or talk through problems in a less stressful space.

5. Protect yourself from the unexpected. Think about roadblocks you might hit along the way. Expect the best but prepare for those unexpected hiccups.

Things will happen that you can’t control. Do what you can to protect yourself. Set up systems and processes in your business so that you can take a vacation or care for a sick child. Make sure that things won’t fall apart if you step away for a moment. Respect yourself enough to ensure that you can take care of yourself outside of your business.

6. The buck stops with you, but… You don’t have to be alone! As a small business owner, it can be lonely making all of the decisions. Ask for help. Not everyone has the courage to start a business but most people want to help and support you.

Find other entrepreneurs to learn from. Someone a few years ahead of you can provide invaluable advice. Someone just starting can bring energy and creative ideas. The best advice I ever received came from other entrepreneurs. It takes a village.

Running your own business is one of the most exciting, and challenging, adventures you will embark upon. Take care of yourself as you set the tone and culture of your growing business. Protect yourself to ensure the business will survive the ups and downs. Running your business can be fun with a little bit of planning and with processes to make things run smoothly. Take time to set it up right so you can get back to doing what you love. I’m cheering for you!


 

Get your Free Business Plan Template here: http://bit.ly/1aKy7km



Via Marc Kneepkens
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Marc Kneepkens's curator insight, August 29, 2014 4:27 PM

Good advice for small business starters.

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Use Color Psychology to Make Everyone Love You

Use Color Psychology to Make Everyone Love You | Social media and small business | Scoop.it

This is something that is so simple once you take time to understand it. People have studied colors for perhaps thousands of years. Colors evoke certain emotional and physical reactions in people, and we’ve only begun to understand this.

 

As a consumer, it’s really cool to understand why you are inclined to feel a certain way about a certain store orbrand.

 

And as a business, this phenomenon can be used to create an identity for your brand, or portray emotions that you want your customers to feel. By incorporating a certain color in your logo, or plastering specific colors on your advertising campaign, you can create a simpler association for your customer to understand, based primarily on the emotions evoked by those colors.This can also do wonders when optimizing your Facebook profile, as well as your Twitter profile.


While this article focuses on color psychology as a whole, and uses logos and brands as main examples, you can extend this to more specific areas of marketing.


Via Brian Yanish - MarketingHits.com
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7 steps to improve your brand's content curation

7 steps to improve your brand's content curation | Social media and small business | Scoop.it

We all know the benefits that come with smart content curation, but how do you do it right?

This article outlines what constitutes effective, smart, ethical content curation — and how that makes good business sense, too.

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Emmanuel 'Manny' Gigante's curator insight, May 23, 2014 10:25 AM

thank you @allygreer for the  game plan on #contentcurration

Julia Echeverría's curator insight, July 31, 2014 6:55 AM

Realmente buenos los contenidos

Olga Senognoeva's curator insight, August 1, 2014 3:54 AM

Отмечу то, что сегодня на так часто встречается:

 

1 Ответы на вопросы:

 

В чем разница между пиратством и курированием контента?

Как курировать и соблюдать этическую сторону процесса?

Как улучшить SEO своих площадок?

 

2 Советы по использованию 3 лучших площадок для курирования: Scoop.it, Bundir, Storify.

 

Читайте здесь:  http://socialmedia.biz/2014/05/22/steps к улучшению-ваши-брендов-контент-курирование /

 

Время чтения 15 минут.

 

Автор Нихилу Джейн.