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8 must-have skills for the successful CMO - CMO

8 must-have skills for the successful CMO - CMO | Social media and Seo | Scoop.it
CMO 8 must-have skills for the successful CMO CMO Gone are the days when marketers were relegated to a corner of the office and produced glossy brochures or print ads; today, marketing leaders are business game-changers, customer advocates,...
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5 "Secret" Content Curation Tools- A @HaikuDeck by Martin Smith

5 "Secret" Content Curation Tools- A @HaikuDeck by Martin Smith | Social media and Seo | Scoop.it

Content curation is becoming the next big thing. Use these tools to reduce costs and increase profits from your content curation:

* Haiku Deck.

* Scoop.it.

* Pinterest.
* Paper.li.
* Gplus

Realize some of these tools aren't very "secret" but how to use them sure seems to be (lol).

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Content Curation: How To Help Students Learn, Discover and Make Sense of New Topics All By Themselves

Content Curation: How To Help Students Learn, Discover and Make Sense of New Topics All By Themselves | Social media and Seo | Scoop.it

Via Robin Good, Dennis T OConnor
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Audrey's curator insight, March 21, 2014 7:30 PM

Curating is about finding and selecting information in order to learn about a subject. Youngsters can be encouraged to do this  pre-school.  This motivational 21st century skill can be encouraged at home. with educational games toys and and books which stimulates interest.  For example children can learn about  science by interacting with Chemistry Lab; Horrible Science - explosive experiments; Newton's Cradle and Science Museum.  By the time they get to school they are already full of curiosity and ready to increase their knowledge.  Audrey curating for www.homeschoolsource.co.uk

Monica S Mcfeeters's curator insight, March 30, 2014 9:27 AM

By Robin Good,

Here's a short first-hand report highlighting how an 8th grade social studies class teacher (Terri Inloes) has fully leveraged the content curation potential to let her students dive, discover and make sense of topics (in this case social reform movements) that they had not studied before. All by themselves.


Here the steps taken to make this happen:


a) By using the Question Formulation Technique, the teacher prepared pairs of photographs representing each of the reform movements, one picture dating back to the late 19th century, and another representing where that social reform movement stands in today’s society. 


b) After checking out all of the photos, students settled on the pair of pictures that most caught their interest.


c) They brainstormed and refined a set of specific questions, and then shared their thinking with the class. 

d) With the feedback received they selected the topic which they would curate. 

e) At this point students planned their research strategies. By using 5 different graphic organizers from the book Q Tasks, by Carol Koechlin and Sandi Zwaan, students were allowed to choose the one that they thought would help them the most in planning their keyword search strategies. 


f) Students were assigned WordPress blogs and provided basic instructions on how to use them to 

curate and publish their research work.


g) Discovery and real learning kicked in as students proceeded in collaborative groups to research and document their chosen topic. 


You can see some of the outcomes that this assignment produced right here:


General Conclusions

http://tmsredvotingrights.d20blogs.org/2014/02/24/conclusion-3/


Voting Rights Inequality

http://tmsredvotingrights.d20blogs.org/


Mental Health Treatment
http://tmsorangementalhealthcaretreatments.d20blogs.org/


Prohibition Acts

http://tmsorangeprohibitionacts.d20blogs.org/ 

 



A very inspiring example of content curation can be effectively applied in the classroom with impressive results. 


Highly recommended. 9/10


Thanks to Nancy White of Innovations in Education for participating, writing and reporting about it.

 Thanks to Robin Good for the fine summary in this insight.
The ideas here offer a great classroom challenge to students.{Monica}
Glenda Morris's curator insight, April 8, 2014 2:57 PM

Important 21st century skills

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CONTENT CREATION - Brainstorm Content Ideas in a Fast, Visual Way

CONTENT CREATION - Brainstorm Content Ideas in a Fast, Visual Way | Social media and Seo | Scoop.it
Download this content brainstorming key and you'll be generating long lists of content you can produce in practically no time.

Via Peg Corwin
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Peg Corwin's curator insight, March 1, 2014 3:31 PM

Basically, brainstorm content by coming up with themes.  Break related topics down by level, content structure and format. Write numerous headlines.  Click to learn all the details.


 If you like this scoop, might you consider a thumbs up or share?



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26 Things You Should Know Before You Buy a New Website

26 Things You Should Know Before You Buy a New Website | Social media and Seo | Scoop.it
Buying a new website can be a daunting process for some of you. I often receive emails where people apologise for not knowing the right questions to ask, or for asking things they think are silly. ...

Via Paul O'Donnell
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Web Design Industry Analysis Professionals vs. Amateurs [Infographic]

Web Design Industry Analysis Professionals vs. Amateurs [Infographic] | Social media and Seo | Scoop.it
Infographic portrays the role of professionals vs. amateurs in the current web design market.

Via Hesham Zebida
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Most Popular Social Media Sites Review: Why Women Are The Real Power Behind The Huge Success Of Pinterest and Tumblr | Finances Online™

Most Popular Social Media Sites Review: Why Women Are The Real Power Behind The Huge Success Of Pinterest and Tumblr | Finances Online™ | Social media and Seo | Scoop.it
We had fun checking social media demographics surveys from different credible sources like Pew Research Center and Burst Media and we were able to pluck out some distinct patterns that ...

Via Richard Meyer
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malek's curator insight, March 13, 2014 7:57 PM

New age, new woman:

More on social media, more on mobile phone, more in interacting with brands, and growing purchasing power. 

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16 Blogging Resources to Improve Your Blog

16 Blogging Resources to Improve Your Blog | Social media and Seo | Scoop.it
Do you blog regularly? Are you looking for tools to make the process easier? Blogging is hard work and it takes a lot of time to do it well. Wouldn’t it be great if you could streamline parts of that process?

Via Frank J. Kenny
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The Future of Content Marketing: Trends and Predictions for 2014

The Future of Content Marketing: Trends and Predictions for 2014 | Social media and Seo | Scoop.it
By now, the mantra of “content is king” has been relentlessly drilled into our collective heads – but more isn’t always necessarily better.

Via James A Smith MCIM
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9 Quick Ways To Solve Your Landing Page Conversion Problems

9 Quick Ways To Solve Your Landing Page Conversion Problems | Social media and Seo | Scoop.it
Improve conversion rates for your landing pages or any other element of your blog/website, and start converting more visitors quickly.

Via Hesham Zebida
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Linkboostup Blog -8 Tips for Managing Critical SEO Mistakes

Linkboostup Blog -8 Tips for Managing Critical SEO Mistakes | Social media and Seo | Scoop.it
Common SEO mistakes remain undetected and unresolved, which should be taken seriously.
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Simple Formulas To Get Maximum Exposure From Pinterest

Simple Formulas To Get Maximum Exposure From Pinterest | Social media and Seo | Scoop.it
Visual marketing or so-called image marketing has revolutionized inbound marketing strategies and opens a new era of visitors’ engagement. We all know that Pinterest is a new social networking platform relative to other social media channels.
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Why you can’t neglect social media with SEO campaigns

Why you can’t neglect social media with SEO campaigns | Social media and Seo | Scoop.it
Social media has grown to be an important part of the digital mix, this is not to be missed when carrying out a search engine optimisation (SEO) campaign

Via Lauren Moss, Os Ishmael
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Samantha W's curator insight, March 17, 2014 5:38 AM

Social Media + SEO = the new SuperPower. SEO done right lays the foundation..

9Dotstrategies's curator insight, March 19, 2014 5:33 AM

SEO and Social Media Combined. #socialmedia #seo

Carolyn Williams's curator insight, May 7, 2014 7:18 AM

Great social media digital insights!

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Why Do People Share? The Science & Psychology Behind Viral Content

Why Do People Share? The Science & Psychology Behind Viral Content | Social media and Seo | Scoop.it

Human beings are complex.

We are unique, impulsive creatures with a deep desire to be liked and accepted.

We all want to be loved and we all want to present the best version of ourselves.

And what better way to portray that idyllic image of ourselves than through social media?

Social media enables us to show other people what we’re really about.

It allows us to let other people know what we care about, our aspirations and how we live (or wish to live) our life.

Whether or not this representation is real or not is irrelevant.


Via Stefano Principato, massimo facchinetti
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Stefano Principato's curator insight, March 13, 2014 11:50 AM

Defining Personas – Who Actually Shares?

The New York Times identified six different types of people who share online in its in-depth research study on the ‘Psychology of Sharing’.


Here are the six personalities of those who share;

Altruist  Helpful, Dependable, Considerate and shares content via Facebook and email.


Careerist  Educated, Professional, Interested in Career Advancement, Intelligent and most likely to share content on LinkedIn.


Hipster  Creative, Young, Popular, Care about their identity, shares content via Facebook and Twitter but least likely to use email for sharing.


Boomerangs  Likes to provoke a reaction, Seeks Validation from others, Shares Often and uses all channels to share content as long as people engage.


Connectors  Relaxed, Thoughtful, Planners and uses both email and Facebook to share content to stay connected with others.


Selectives  Resourceful, Vigilant, Thoughtful and shares content to inform others via email with personalised content.

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The Complete Guide To Visual Content For The Fortune 500

The Complete Guide To Visual Content For The Fortune 500 | Social media and Seo | Scoop.it
“The Web might not have been around for too long but it already has a clear direction: away from text and towards images. The first blog platforms invited users to write posts of 1,000 words or longer. Facebook’s smaller text field told people to talk less and update more. Twitter cut things down to 140 characters and the rise of Instagram and Pinterest have made clear that people want to stop typing altogether. They want to show not tell, look not read.”
Via Brian Yanish - MarketingHits.com, massimo facchinetti
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Facebook for Business | Another New layout - concerning for those who have custom tabs

Facebook for Business | Another New layout - concerning for those who have custom tabs | Social media and Seo | Scoop.it
A preview of the updated look coming to Pages.

Via Webgrrl
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Webgrrl's curator insight, March 14, 2014 3:59 AM

Facebook Business Page (another) NEW LOOK : This week, Facebook begins rolling out a streamlined look for Pages on desktop that will make it easier for people to find the information they want and help Page admins find the tools they use most. 

 

It will come into full effect by March 28, 2014

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10 Reasons Visual Content Dominates 2014 - The Wishpond Blog

10 Reasons Visual Content Dominates 2014 - The Wishpond Blog | Social media and Seo | Scoop.it

10 Reasons Visual Content will Dominate 2014 What marketing strategies will we focus on in 2014? What will we leave behind? This article takes a look at the rise of visual content - and why 2014 will dominate in 2014:

1. 90% of information transmitted to the brain is visual. Visuals are processed 60,000X faster in the brain than text.

2. Videos on landing pages increase average page conversion rates by 86%.

3. Visual content is social-media-ready and social-media-friendly. It’s easily sharable and easily palatable.

4. Businesses who market with infographics grow in traffic an average of 12% more than those who don’t.

5. Posts with visuals receive 94% more page visits and engagement than those without.

6. 60% of consumers are more likely to click on a business whose images appear in search results.

7. Clear, detailed images carry more weight than product information or customer ratings say 67% of consumers.

8. Visuals show your products without telling people about them. This allows viewers to make their own decisions without feeling pressure from your business.

9. Visuals express ideas quickly - in a snapshot. This breaks through the overwhelming clutter of online content.

10. Visuals are becoming easier and easier to create as photo editing tools become more accessible

 


Via Martin (Marty) Smith
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Lynn Pineda's curator insight, March 14, 2014 11:25 PM

All I can say, is thank goodness for Visuals in content!  I've always been a visual person being a visual learner. Information is easier to retain and comprehend when visuals are employed as it pulls you in.


The article's statistics further supports the importance of visuals. I love visuals!

mjboyce's curator insight, March 15, 2014 1:17 PM

see?

Carlos Bisbal's curator insight, March 16, 2014 10:15 AM

10 Razones por las que los contenidos visuales dominarán el 2014

 

¿En qué estrategias de marketing nos vamos a centrar en el 2014? ¿Qué vamos a dejar atrás?

 

Este artículo echa un vistazo al ascenso del contenido visual y por qué 2014 será el año de los elementos visuales.

.

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17 Unique Places to Find Great Content to Share

17 Unique Places to Find Great Content to Share | Social media and Seo | Scoop.it
A collection of off-the-beaten-path places to find content to share to keep your Twitter, Facebook, and social media profile full.

Via Stefano Principato, malek
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Stefano Principato's curator insight, March 13, 2014 2:56 AM

What unexpected places do you frequent to find great content to share? 

malek's curator insight, March 13, 2014 9:47 AM

What a great collection of content discovery tools. Prismatic is still my favorite, but I now have more on my plate.

Thank you @Stefano Principato for sharing

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A Content Marketing Plan for Turning Your Influencers Into Partners

A Content Marketing Plan for Turning Your Influencers Into Partners | Social media and Seo | Scoop.it
For me, influencer marketing and content marketing go together like peanut butter and chocolate — each is fine on its own, but it's better when they work together. As marketers are looking to turn up their content marketing efforts, many are ...
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Victor Juarez's curator insight, March 13, 2014 6:34 PM

Un paso mas alla en la gestión de contenidos a través de prescriptores. Efectivo, pero seguro que no es barato...

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35 Essential Tools For Inbound Marketing

35 Essential Tools For Inbound Marketing | Social media and Seo | Scoop.it
Do you want more visitors, leads and customers for your business? The obvious answer is yes. Inbound marketing is quickly becoming an essential part of successful marketing strategies and with good...

Via James A Smith MCIM
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3 Reasons Why Social Media Monitoring Really Matters

3 Reasons Why Social Media Monitoring Really Matters | Social media and Seo | Scoop.it
We've outline 5 reasons why your business need to start taking social media monitoring seriously starting today.

Via Ed Burghard
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Ed Burghard's curator insight, March 4, 2014 9:01 AM

Why Social Media Matters

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Linkboostup Blog -How to Promote Your Newly Built eCommerce Store

Linkboostup Blog -How to Promote Your Newly Built eCommerce Store | Social media and Seo | Scoop.it
You have your online store ready, but the question is how to promote it to be able to create sales.
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Payment Gateways for eCommerce solution in India

Payment Gateways for eCommerce solution in India | Social media and Seo | Scoop.it
eCommerce software has bright future in India. Now Indian merchants are launching their business online. Many Indian shopping cart companies are offering user friendly eCommerce platforms with 100 ...
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Link Building BlogKiller Start Up - Google Plus Marketing Tips

Link Building BlogKiller Start Up - Google Plus Marketing Tips | Social media and Seo | Scoop.it
Google plus is an undeniable marketing tool for search engine optimization these days. It helps improve website ranking on search results
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