Wayne Barker from Boom Online provides a list of resources and the combination of tools they use for outreach including some paid tools and some others from the ‘No Budget’ section (although I’ve personally used them all at some point).
Content Marketing World was a conference of inspirational ideas, insights and approaches to creating smart, sales-driven, “holy smokes” content (the latter was coined by Social Media Explorer’s...
Spend time interviewing the customer and get the real story, in human (not corporate) speak. That means an hour on Skype, on the phone or in person versus an email questionnaire. The best stories are in the tangents.
The Facebook marketing team has published an interesting infographic about the power of advertising on the platform. It includes some new global stats revolving Facebook usage as well as advertising insights. The infographic is not only a smart marketing move from Facebook, it actually also does quite a good job explaining the concept of advertising on the network. Understanding Facebook’s new advertising tool is key to effective results, and this definitely provides you with some good information, if you haven’t run an ad campaign yet.
Chances are, your business is on at least one social media network. (If not, read how to decide which social media is right for your business.) These networks are outposts, or extensions, of your business and should be branded just like you would your own company website. Thankfully, most of the networks provide space for you to brand your social media account. The tricky part is figuring out the pixel size and image dimensions for each network, since they are all different!!
Well, look no further! Here we’ve created a cheat sheet with the image sizes for Twitter, Facebook, Google+ and LinkedIn.
Social media marketing requires a lot of time and money, which is the two biggest saboteurs for start ups. That's why newbies are advised to start with the basic: Knowing what you need. Every business that wants to jump on ...