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5 Essential Elements of a Social Media Plan

5 Essential Elements of a Social Media Plan | Social Media and Digital Publishing | Scoop.it
The key to building a useful social media plan lies in tying your actions to meeting your stated marketing and business objectives.

Via Guillaume Decugis
Bill Hurley's insight:

Five key elements of a social media plan: collect, curate, create, share, and engage.

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Guillaume Decugis's curator insight, April 15, 2014 2:29 AM

Collect. Curate. Create. Share and Engage. 


Here's how in a very nice and concrete way - summarized and made straightforward by John Jantsch.

CESSON's curator insight, April 29, 2014 10:24 PM

Great suggestions whether you've been a pro since way back when or you're just getting started. 

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5 Tools To Help You Find Anything In Your Facebook Timeline

5 Tools To Help You Find Anything In Your Facebook Timeline | Social Media and Digital Publishing | Scoop.it
Where is that post I shared on Facebook?! Sound familiar? You want to show something you posted to someone in person and can't seem to find it anywhere. Or maybe there was something a friend posted, or something you liked or commented on. No matter what it is and why you need to find it, this…
Bill Hurley's insight:

Facebook Graph Search is one of the best “hidden” Facebook tricks.

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Seattle Seahawks apologize for ‘poor judgment’ with MLK tweet

Seattle Seahawks apologize for ‘poor judgment’ with MLK tweet | Social Media and Digital Publishing | Scoop.it
The NFC champions’ official account tweeted ‘We shall overcome’ along with a tearful photo of quarterback Russell Wilson superimposed with a Martin Luther King, Jr. quote.
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How Can Social Media be Used as a Lead Generation Channel?

How Can Social Media be Used as a Lead Generation Channel? | Social Media and Digital Publishing | Scoop.it
Social Media is a very powerful tool that is often underestimated for its potential, mostly because of lack of insight.
Yes, it's increasingly gaining importance in terms of a medium to impart personality to a brand and facts state that over 80% of businesses are using social media worldwide; but is it acknowledged as one of the best tools to drive sales, the most important aspect of a business? Not really.
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5 ways to take control of your Facebook News Feed

5 ways to take control of your Facebook News Feed | Social Media and Digital Publishing | Scoop.it
Improve your Facebook experience by tweaking what you see in your News Feed.
Bill Hurley's insight:

Did you know you can manage your News Feed Preferences via Facebook's main settings menu? To access this, click on the drop-down arrow at the top-right of your Home Page and select "News Feed Preferences."

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20 Websites To Find Free High-Quality Images

20 Websites To Find Free High-Quality Images | Social Media and Digital Publishing | Scoop.it
Chances are you’re pretty tired of seeing traditional stock photos of people in suits shaking hands. Not only are they bland and uninteresting, but they also cost money. The good news is that there has been a rise in great stock photo sites that you can use for free – ... Continue reading »
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28 Social Media Marketing Predictions for 2015 From the Pros

28 Social Media Marketing Predictions for 2015 From the Pros | Social Media and Digital Publishing | Scoop.it
Are you wondering what 2015 might look like for social media marketing?If the changes in 2014 are an indicator, there will be a lot more changes in 2015.To get a grip on what the near future may look like, we tapped the knowledge of 28 social media pros.Here's what they had to say.
Bill Hurley's insight:

#1 - Video becomes more and more the content format of choice.

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Not cool: Facebook records huge dip in teenage user numbers

Not cool: Facebook records huge dip in teenage user numbers | Social Media and Digital Publishing | Scoop.it
TechnologyNot cool: Facebook records huge dip in teenage user numbersFacebook is losing its cool again. A report by Frank N. Magid Associates found only 88% of social media users in the U.S. between...
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19 Free Social Media Analytics Tools for Marketers

19 Free Social Media Analytics Tools for Marketers | Social Media and Digital Publishing | Scoop.it
Know what's working on social media with the insights from our collection of free social media analytics tools.
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Does Facebook Want Brands to Take Their Business Elsewhere in 2015?

Does Facebook Want Brands to Take Their Business Elsewhere in 2015? | Social Media and Digital Publishing | Scoop.it
In mid-November, Facebook announced it would be "reducing overly promotional page posts in news feeds" starting in January. This seems to be just another step toward removing brands from the world's largest social network - or forcing them to buy more advertising.
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Facebook to Overtake YouTube: 5 New Research Findings

Facebook to Overtake YouTube: 5 New Research Findings | Social Media and Digital Publishing | Scoop.it
Do you want to know why it's important to maintain a Facebook presence? Have you seen the latest research on Facebook? Knowing how Facebook affects online marketing can improve your own efforts. These five studies reveal how Facebook impacts online marketing and why it's here to stay. #1: Facebook Drives Four Times More Traffic Than…
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10 Ways to Show Your iPad on a Projector Screen

10 Ways to Show Your iPad on a Projector Screen | Social Media and Digital Publishing | Scoop.it

Projecting your iPad on a large screen is great for demonstrations, simulations, explanations, and showing examples. There are several ways this can be done in the classroom.


Via Nik Peachey
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Ellen Graber's curator insight, November 9, 2014 5:42 PM

This looks great

 

Willem Kuypers's curator insight, November 16, 2014 3:46 PM

Peut-etre utile Un jour. 

Mary Starry's curator insight, November 18, 2014 11:39 PM

Some great ways to share or mirror your iPad screen with a projector screen.

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Facebook makes it easier to ignore people and pages

Facebook makes it easier to ignore people and pages | Social Media and Digital Publishing | Scoop.it
Facebook is giving its users more control over the posts and people they see most in their news feeds.
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5 Powerful iPad Apps to Help Teachers Organize Their Workflow ~ Educational Technology and Mobile Learning

5 Powerful iPad Apps to Help Teachers Organize Their Workflow ~ Educational Technology and Mobile Learning | Social Media and Digital Publishing | Scoop.it
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Twitter officially debuts 'while you were away' feature for iOS app

Twitter officially debuts 'while you were away' feature for iOS app | Social Media and Digital Publishing | Scoop.it
Twitter is officially adding a feature designed to recap tweets you may have missed while not using its app.
Bill Hurley's insight:

The feature means that instead of showing just a chronological list of most recent tweets, the iOS app's feed will also display the top tweets since the last time the app was opened, based on an algorithm that looks at engagement and other user habits.

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How to save Facebook content for later

How to save Facebook content for later | Social Media and Digital Publishing | Scoop.it
We've all seen an interesting article on Facebook we don't have time for. How to save it for later.
Bill Hurley's insight:

This is one of those simple, but easily overlooked, tools that can make your social media life just a little nicer.

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How to Make the Most of Facebook Mobile Ads

How to Make the Most of Facebook Mobile Ads | Social Media and Digital Publishing | Scoop.it
Are you paying for visibility on Facebook?Have you tried Facebook mobile ads?Given how many people access Facebook on mobile devices, it makes sense to invest heavily in mobile ads.In this article I'll share how Facebook mobile ads stack up to other Facebook ads and improve your mar
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Infinite Scrolling: What to Consider Before Implementing It on Your Site

Infinite Scrolling: What to Consider Before Implementing It on Your Site | Social Media and Digital Publishing | Scoop.it
Learn what infinite scrolling is, the pros and cons, whether it's right for your business, and how it works with your SEO.
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Facebook Starts 2015 With New Features to Rival YouTube

Facebook Starts 2015 With New Features to Rival YouTube | Social Media and Digital Publishing | Scoop.it
Facebook is introducing two new very YouTube-like features. Now, business pages can promote a particular video, and also set up video playlists.
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How To Use Facebook Ads to Promote Your Blog Content

How To Use Facebook Ads to Promote Your Blog Content | Social Media and Digital Publishing | Scoop.it
Could you use more traffic to your blog?Have you considered Facebook ads?To get the most out of your Facebook marketing efforts, Facebook ads can help drive quality traffic to your blog content.In this article you'll discover how promoting blog content can help maintain your Faceboo
Bill Hurley's insight:

Here's some related information to what we learned last week from Andrew Foxwell at Social Media Breakfast Madison.

 

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Instagram makes teens and celebrities angry by killing millions of spambots

A crackdown on spam Instagram accounts has triggered a cataclysm in the world of low-grade social media celebrities. The event, which began today after the photo-sharing service made good on its...
Bill Hurley's insight:

Hmm. Could I get away with calling this "insta-scram"?

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How Brands Can Maximize Facebook Organic Post Targeting by Interest

How Brands Can Maximize Facebook Organic Post Targeting by Interest | Social Media and Digital Publishing | Scoop.it
Facebook marketers can now target their organic posts to fans with particular interests. Here's how to determine the best interests to target...
Bill Hurley's insight:

For example, a publisher can use Interest Targeting to post a story about a sports game that will only be shown to people that like the teams playing.

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Tumblr and Pinterest now fastest-growing social platforms

Tumblr and Pinterest now fastest-growing social platforms | Social Media and Digital Publishing | Scoop.it
Even though Facebook maintains its reigning status as the largest social network, it has some quickly growing challengers: Tumblr and Pinterest.
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6 reasons not to ignore Pinterest

6 reasons not to ignore Pinterest | Social Media and Digital Publishing | Scoop.it
The social media platform is proving itself to be nearly invaluable to marketers. It's growing fast and leads to more sales conversions than any other social network.
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10 Habits That Make Everyone Hate You On Social Media

10 Habits That Make Everyone Hate You On Social Media | Social Media and Digital Publishing | Scoop.it
Your Vaguebooking and constant retweeting may be annoying everyone. Here's what you're doing that might make people click "unfollow."
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Twitter cards: three points on the best ways to use them

Twitter cards: three points on the best ways to use them | Social Media and Digital Publishing | Scoop.it
Twitter cards seem to be the hot topic recently. There are several well written articles explaining what they are, what they can do, and how you can
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