In the 1960s classic “The Graduate,” a young Dustin Hoffman is comically “enlightened” about the future with one infamous word: “plastics.” Today, I suspect that same smarmy grownup might proclaim “video” as the key to unlocking a successful future. And like he was back then, I’d judge him to be half-right. Video is going to play an increasingly important role in marketing, and here are six seriously enlightening reasons why. 1. Facebook Prefers Video As… Read More
Facebook is definitely focusing on live video. Not only did the social network announce that it was ranking live video higher in the search results a few months ago, but now it is unveiling new ways for users to discover, share and interact with th
“ People use Pinterest to find and save ideas for everything from what to cook for dinner tonight to what to get dad for Father’s Day. (Don’t forget—that’s coming up soon!) While exploring millions of eye-catching Pins, Pinners often stumble across a new product, idea or brand. A recent internal study found that 70% of Pinners have discovered something new on Pinterest.”
Via Kelly Lieberman
The shift in focus to paid social media content is redefining, yet again, the role of the PR professional—a topic that Kellis will dive into in his opening Wake-Up Call session at PR News' Big 4 Social Media Summit, which will be held in San Francisco on Aug. 10. In a way, paid social is bringing public relations full circle.
"At least at Clorox, earned media now comes from creating social media ads that people will share," says Kellis, who leads the social media function for all of Clorox’s brands, including Hidden Valley, Clorox-branded products and Glad. "In the past, we’ve done PR around advertising in magazines and other media. That’s what we’ve come to with social. We’re doing PR to get earned media impressions from the sharing of social media ads. The earned part is critical, because we’re no longer measuring organic social campaigns—that’s completely out the window."
By now, you've probably heard of Snapchat. It's an app that lets you send quickly disappearing messages, photos, and videos, either directly to select friends or to everyone who follows your Snapchat account. It's a simple concept, maybe even dumb. But in spite of that—or perhaps because of it—Snapchat has become a phenomenon. eMarketer projects that nearl
The researchers looked at 65,000 articles on two news sites where readers had assigned emotional scores to the articles. They then looked for patterns among the viral stories, measuring virality by the number of comments and social shares each article received. A clear connection appeared between instances of viral content and certain configurations of valence, arousal, and dominance.
Times Higher Education (THE) Is Snapchat the new Twitter on campus? Times Higher Education (THE) Having spent years honing strategies to interact with young people on Twitter and Facebook, many universities are finding that students are giving up on these once-essential social media platforms. With their parents, relatives and even university ...and more »
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