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How Do Google and Facebook Measure Your Content's Quality

How Do Google and Facebook Measure Your Content's Quality | Social Media and Digital Publishing | Scoop.it

Google and Facebook both recently dramatically updated the way they identify and promote quality content.


Via Kamal Bennani
Bill Hurley's insight:

The bottom line is to provide unique, quality content.

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aanve's curator insight, April 11, 10:49 PM

www.aanve.com

 

Caroline Wood's curator insight, April 12, 10:56 AM

A good intro to  the value of content marketing if you  weren't sure why it was important.

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10 Free Tools to Help You Manage Your Content | CodeCondo

10 Free Tools to Help You Manage Your Content | CodeCondo | Social Media and Digital Publishing | Scoop.it
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Find guidelines on the web. The fastest way to brand assets.

Find guidelines on the web. The fastest way to brand assets. | Social Media and Digital Publishing | Scoop.it
The fastest way to brand assets.
Bill Hurley's insight:

Cheat sheet: All official social network brand assets in one place.

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Rescooped by Bill Hurley from Eclectic Technology
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101 iPad Tips & Tricks

101 iPad Tips & Tricks | Social Media and Digital Publishing | Scoop.it
Enjoy 101 iPad tips and tricks. These amazing iPad tips cover setup, new users, entertainment and much more.

Via Beth Dichter
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Ron McIntyre's curator insight, July 22, 9:03 AM

I am always open to ne tricks on my IPad.  some are basic but easy to read.

Deanna Peluso's curator insight, July 22, 1:41 PM

A fantastic resource for any new (or exploring) iPad user. Tips and tricks from organization, photos, and keyboards. 

Rocio Watkins's curator insight, July 22, 2:33 PM
Teachers: let's take advantage of a few weeks of summer left to become iPad pros
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How to Promote Your Blog Content to Get 1,000 Social Media Shares [INFOGRAPHIC] | Social Media Today

How to Promote Your Blog Content to Get 1,000 Social Media Shares [INFOGRAPHIC] | Social Media Today | Social Media and Digital Publishing | Scoop.it
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The 10 Reasons I Ignored Your Resume

The 10 Reasons I Ignored Your Resume | Social Media and Digital Publishing | Scoop.it
Don't waste executives' time.
Bill Hurley's insight:

Reasons I ignored your resume: No. 3 Your last Tweet is from 2011.

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Why Aren't My Facebook Fans Seeing My Posts Anymore?

Why Aren't My Facebook Fans Seeing My Posts Anymore? | Social Media and Digital Publishing | Scoop.it
Learn why Facebook's organic reach has been declining and what you can do about it.
Bill Hurley's insight:
Since fewer of your posts are going to show up in your fans' news feeds, repeatedly remind your Fans they can click to view their ‘Pages Feed’ on the left sidebar of their News Feed to see content from Pages they've liked.
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New Facebook page layout: 18 things you need to know

New Facebook page layout: 18 things you need to know | Social Media and Digital Publishing | Scoop.it
Finally! It’s rolling out to everyone: the New Facebook Page layout that was originally announced in March is going to be released to all pages
Bill Hurley's insight:

Don't get caught off guard. This is a great preview of what to look for with the new Facebook pages layout.

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15 Resources to Create Images for Social Media |

15 Resources to Create Images for Social Media | | Social Media and Digital Publishing | Scoop.it
Use these tips and tools to create and edit quality, attractive photos, graphics and images for social media marketing.
Bill Hurley's insight:

Images are driving social media, and these tools will help put you in the driver's seat.

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A 4-Step Guide To Effective Lesson Planning - Edudemic

A 4-Step Guide To Effective Lesson Planning - Edudemic | Social Media and Digital Publishing | Scoop.it
Building lesson plans is an integral part of every teacher’s day. Integrating technology into lessons (that may have previously existed in a totally non-technology infused version) can sometimes be difficult, especially if the task at hand can be easily completed without technology – many of us wonder why bother if we don’t have to. While …
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Rescooped by Bill Hurley from The Social Media Slant Magazine
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Should I be on every major social network?

Should I be on every major social network? | Social Media and Digital Publishing | Scoop.it
Here is a question that I hear all the time: "Should I be on every major social network?" The answer is no.

Via Cendrine Marrouat - www.socialmediaslant.com
Bill Hurley's insight:

In most cases, not only is it not smart to try to have a strong presence on every major social network, it's just not possible.

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Lori Wilk's curator insight, May 17, 9:40 AM

When deciding where to be decide first why you want to be part of a particular site and how it will help you to reach your target audience or what benefit you will have by participating on this platform. Use tools that add to your efforts and are not time wasters. Targeting an audience you don't want to reach is a time waster. #socialnetworking#socialmedia#onlinemarketing

LKGayton's curator insight, May 17, 11:23 AM

How many social networks are you on?

Internet Marketing News's curator insight, May 19, 12:00 PM

Should I be on every major social network? #socialmediamarketing #business #marketing

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How To Find Great Hashtags To Market Your Business

How To Find Great Hashtags To Market Your Business | Social Media and Digital Publishing | Scoop.it
Great blog post at Kim Garst - Social Media for Business Owners : Using hashtags in your social media marketing is one of the quickest and easiest ways to expand your influence beyond your current pool of f[..]
Bill Hurley's insight:

Using the right #hashtag can get you noticed. This blog post by #kimgarst highlights some of the best tools to help you determine which hashtags will be more effective for you.

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10 Pinterest Rules Every Business Needs to Know Before Posting [INFOGRAPHIC]

10 Pinterest Rules Every Business Needs to Know Before Posting [INFOGRAPHIC] | Social Media and Digital Publishing | Scoop.it
This article covers 10 Pinterest rules every business needs to know before posting.
Bill Hurley's insight:

I did not know that vertically oriented images tend to perform better than those that are horizontally oriented. The perfect ratios are 2:3 and 4:5.

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Why Google Plus Will Not Die (But May Change)

Why Google Plus Will Not Die (But May Change) | Social Media and Digital Publishing | Scoop.it
Last week’s announcement that Google+ founding father Vic Gundotra has left Google opened the door to a rash of speculation about the future of Google’s biggest venture into social media. The idea that Google+ might be dying started with a TechCrunch post that included statements from a few anonymous sources declaring Google+ to be “walking dead” […]
Bill Hurley's insight:

You can expect some big changes to Google+ in coming months, writes @MarkTraphagen, but Google will never kill off Google+ because that would be "like ripping out a person’s central nervous system."

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Why People Aren't Buying iPads Anymore

Why People Aren't Buying iPads Anymore | Social Media and Digital Publishing | Scoop.it
Last week, a colleague of mine went to the Verizon store to get a new phone. An hour later, he walked out with a new smartphone and a free Android tablet.

That's how cheap tablets have become: Verizon will give you a free one when you sign a two-...
Bill Hurley's insight:

The least expensive full-sized iPad starts at $399, while the most expensive model -- the iPad Air, with 128GB of storage and cellular connectivity -- will cost you nearly $1,000. The iPad Mini starts at $299. Meanwhile, you can get a decent Android tablet for under $200, and both Amazon's Kindle Fire HDX and Google's Nexus 7 (which CNET calls "the best Android tablet") start at $229. Samsung even has 10-inch tablets -- the same size as the iPad's screen -- starting at $299.

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21 Ways to Recover from Lost Organic Search Traffic

21 Ways to Recover from Lost Organic Search Traffic | Social Media and Digital Publishing | Scoop.it
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4 things to know about having a social media career

4 things to know about having a social media career | Social Media and Digital Publishing | Scoop.it
If you want to succeed in the industry, you have to know more than just how to talk in 140 characters. A social media strategist shares her tips.
Bill Hurley's insight:

Yes, you work around the clock, but there are some perks too.

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Infographic: How social media has changed PR and journalism

Infographic: How social media has changed PR and journalism | Social Media and Digital Publishing | Scoop.it
Fifty-two percent of PR pros say journalists fact-check with them less often since the emergence of social media. Read on for more interesting findings.
Bill Hurley's insight:

Less fact-checking, more crowd-checking. Is that good for journalism and PR?

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Are We Coming to the End of SEO?

Are We Coming to the End of SEO? | Social Media and Digital Publishing | Scoop.it
What are you hoping for when you search for something on Google?
Are you looking for a site that deployed every SEO tip and trick to game their way to the top of the list? Or a ...
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The 36 Rules Of Social Media (Infographic)

The 36 Rules Of Social Media (Infographic) | Social Media and Digital Publishing | Scoop.it
Fast Company produced this infographic about the 36 Rules of Social Media, very simple straightforward advice from professionals in the field (see the list of contributors at the bottom). Author: Jug…

Via Rosetta Carrington Lue
Bill Hurley's insight:

I love "rule" Number 2: Stop and ask, would an actual person talk that way?

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Monica Norton's curator insight, June 9, 7:54 PM

This eye-catching graphic features 36 pieces of social media wisdom. I dare you to pull this up and NOT read it!

Marta Torán's curator insight, June 10, 1:52 AM

Genial!!

Kai Bösterling's curator insight, June 14, 10:52 AM

The Mandatory Of #SocialMedia.

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Top 50 People Most ReTweeted by Digital Marketers – What Does It Mean?

Top 50 People Most ReTweeted by Digital Marketers – What Does It Mean? | Social Media and Digital Publishing | Scoop.it
When identifying influencers as part of your social media and content marketing program, topic match and popularity are not enough to qualify an influencer
Bill Hurley's insight:

The top five people most retweeted by digital markers are: 

1. Jay Baer – @jaybaer
2. Vala Afshar – @ValaAfshar
3. Chris Brogan – @chrisbrogan
4. Jeremiah Owyang – @jowyang
5. Lee Odden – @leeodden

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Boo! Top 5 Ways To Scare Away Twitter Followers

Boo! Top 5 Ways To Scare Away Twitter Followers | Social Media and Digital Publishing | Scoop.it
Many small business owners have realized the power of social media platforms like Twitter. It’s a great marketing tool, but there are some unwritten rules in the Twittersphere that every small busi…
Bill Hurley's insight:

The one that makes me most likely to unfollow someone is the direct message marketing spammer. What's your biggest Twitter peeve?

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Don't Miss Out on These 11 Tips for Using Images on Twitter

Don't Miss Out on These 11 Tips for Using Images on Twitter | Social Media and Digital Publishing | Scoop.it
If you're only using Twitter via a tool such as Hootsuite, you may be missing out on all the image-related improvements for using images on Twitter.
Bill Hurley's insight:

One of the simple but important tips in this list from @smallbiztrends is to use horizontal photos. They show up much better.

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Twitter to roll out 'mute' feature

Twitter to roll out 'mute' feature | Social Media and Digital Publishing | Scoop.it
Twitter is rolling out a new "mute" feature that will let you silence certain users, although they won't know it.
Bill Hurley's insight:

The best thing about Twitter's upcoming mute feature is the muted user won't know you've muzzled them, and you can unmute them at any time.

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5 Twitter Photo Options You Might Not Know About

5 Twitter Photo Options You Might Not Know About | Social Media and Digital Publishing | Scoop.it
Social media users are a visual-consuming community.   Research indicates that social network updates that include images generate approximately 50% more likes and retweets than those that do not.�…
Bill Hurley's insight:

Multiple uploads, tagging, filters, cropping, sharing privately. You can do it all on Twitter.

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Why You Should Forget Facebook - Jeffbullas's Blog

Why You Should Forget Facebook - Jeffbullas's Blog | Social Media and Digital Publishing | Scoop.it
Has Facebook got you fooled? Are you chasing likes for your brand page? Paying for fans? Maybe it's time to forget Facebook!
Bill Hurley's insight:

We're seeing this sentiment more and more. Do you think it's time to abandon Facebook?

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