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35 Examples of #SocialMedia Fails - Search Engine Journal

35 Examples of #SocialMedia Fails - Search Engine Journal | Social Media and Digital Publishing | Scoop.it

We talk a lot about social media around here. And there’s good reason for that. We want to provide useful information that can enhance your experience on e


Via Cendrine Marrouat - SocialMediaSlant.com
Bill Hurley's insight:

We can always learn from other's mistakes, and this blog provides a lot of learning opportunities.

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Cendrine Marrouat - SocialMediaSlant.com's curator insight, April 6, 2014 1:49 AM


Looking for some example of major social media faux pas for a presentation? This article is for you. 

Lee Werrell's curator insight, April 6, 2014 7:31 AM

Social Media is a window to the world, almost as close as you can get to real time AND real people. If you don't want't to hear the truth .... Have you heard of anything worse than these howlers????

Nine0Media's curator insight, April 7, 2014 7:05 PM

#SocialMediaTools

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How to Get the Most out of Your Facebook Page’s Call to Action Button

How to Get the Most out of Your Facebook Page’s Call to Action Button | Social Media and Digital Publishing | Scoop.it
Now, thanks to this button, brands and businesses can redirect audiences on both mobile and desktop.
Bill Hurley's insight:

"Brands can start implementing one of the CTA buttons to fulfill set objectives. Each call to action plays an important role and should be used wisely to ensure this does not hamper the user journey and is somehow connected with the communication of the social page."

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The Research and Science Behind a Perfect Blog Post

The Research and Science Behind a Perfect Blog Post | Social Media and Digital Publishing | Scoop.it

How long is the perfect blog post? How is it formatted? What is its headline? Discover the data and science behind these answers and more.


Via Kamal Bennani
Bill Hurley's insight:

Highest-ranking blog posts have an average of just over 1,000 words.

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7 Strategies That Are Transforming Mobile Apps | Marketing Technology Blog

7 Strategies That Are Transforming Mobile Apps | Marketing Technology Blog | Social Media and Digital Publishing | Scoop.it
7 Strategies That Are Transforming Mobile Apps by Douglas Karr on Marketing Technology Blog
Bill Hurley's insight:

The seven strategies mentioned in this blog are:

Social networking – fastest growing mobile application categoryContext-aware marketing – will improve user application experienceLocation-based services – 1.4 Billion: Consumer LBS expected user base in 2014Mobile search – Product and price comparison for consumer productsMobile commerce – Will help streamline consumer shopping experienceObject recognition – Increase in sensor and processing capabilitiesMobile payment systems – 1 in 5 smartphones will be Near Field Communications enabled
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Get More Retweets with These Mega Powerful Twitter Secrets

Get More Retweets with These Mega Powerful Twitter Secrets | Social Media and Digital Publishing | Scoop.it
We have a pretty good idea of Twitter best practices: post regularly, don't overuse hashtags, ke...
Bill Hurley's insight:

Great tip: Use colorful images!

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Facebook Ad Relevance Score: What Does It Mean for... - Advanced Lead Generation Marketing Blog

Facebook Ad Relevance Score: What Does It Mean for... - Advanced Lead Generation Marketing Blog | Social Media and Digital Publishing | Scoop.it
Facebook Ad Relevance Score: What Does It Mean for You? What if I told you that you could make more money by spending less? Well, due to the launch of Facebook’s new relevancy score metric for ads,...
Bill Hurley's insight:

Start creating more relevant ads that are targeted at the right audience.

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The Best Days and Times to Post Content [Infographic]

The Best Days and Times to Post Content [Infographic] | Social Media and Digital Publishing | Scoop.it

Content - The most popular days and times that brands post content to various marketing channels aren't necessarily the most effective, according to a series of reports from TrackMaven.


Via Kamal Bennani
Bill Hurley's insight:

Of course, every industry has its own unique characteristics, but this provides a good overview of best times to post on various social media platforms.

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Marco Favero's curator insight, February 9, 4:49 AM

aggiungi la tua intuizione ...

PivotPointBrands's curator insight, February 9, 11:03 AM

That's very surprising, especially the Most effective time for email. I had always heard that 10am on Tuesday was the most effective time, and lately I have been hearing that it doesn't matter anymore, that people check their emails all the time, randomly.

So this is good to know!

Graham Drage's curator insight, February 17, 5:41 AM

Interesting to note that the weekends are very effective times for publishing content out to social media via you blog.

But don't worry with scheduling tools like Hootsuite you can still have the weekend off whilst promoting your business!

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How to Use Facebook Power Editor: A Complete Guide |

How to Use Facebook Power Editor: A Complete Guide | | Social Media and Digital Publishing | Scoop.it
Would you like more precision in controlling your Facebook ads? This article shares the benefits of using Power Editor to create and edit campaigns.
Bill Hurley's insight:

If you know your audience is only on Facebook at certain times of day, you can improve your ad performance by showing your ads at those local times. ... And many other features.

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5 Tools To Help You Find Anything In Your Facebook Timeline

5 Tools To Help You Find Anything In Your Facebook Timeline | Social Media and Digital Publishing | Scoop.it
Where is that post I shared on Facebook?! Sound familiar? You want to show something you posted to someone in person and can't seem to find it anywhere. Or maybe there was something a friend posted, or something you liked or commented on. No matter what it is and why you need to find it, this…
Bill Hurley's insight:

Facebook Graph Search is one of the best “hidden” Facebook tricks.

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Seattle Seahawks apologize for ‘poor judgment’ with MLK tweet

Seattle Seahawks apologize for ‘poor judgment’ with MLK tweet | Social Media and Digital Publishing | Scoop.it
The NFC champions’ official account tweeted ‘We shall overcome’ along with a tearful photo of quarterback Russell Wilson superimposed with a Martin Luther King, Jr. quote.
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How Can Social Media be Used as a Lead Generation Channel?

How Can Social Media be Used as a Lead Generation Channel? | Social Media and Digital Publishing | Scoop.it
Social Media is a very powerful tool that is often underestimated for its potential, mostly because of lack of insight.
Yes, it's increasingly gaining importance in terms of a medium to impart personality to a brand and facts state that over 80% of businesses are using social media worldwide; but is it acknowledged as one of the best tools to drive sales, the most important aspect of a business? Not really.
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5 ways to take control of your Facebook News Feed

5 ways to take control of your Facebook News Feed | Social Media and Digital Publishing | Scoop.it
Improve your Facebook experience by tweaking what you see in your News Feed.
Bill Hurley's insight:

Did you know you can manage your News Feed Preferences via Facebook's main settings menu? To access this, click on the drop-down arrow at the top-right of your Home Page and select "News Feed Preferences."

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20 Websites To Find Free High-Quality Images

20 Websites To Find Free High-Quality Images | Social Media and Digital Publishing | Scoop.it
Chances are you’re pretty tired of seeing traditional stock photos of people in suits shaking hands. Not only are they bland and uninteresting, but they also cost money. The good news is that there has been a rise in great stock photo sites that you can use for free – ... Continue reading »
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28 Social Media Marketing Predictions for 2015 From the Pros

28 Social Media Marketing Predictions for 2015 From the Pros | Social Media and Digital Publishing | Scoop.it
Are you wondering what 2015 might look like for social media marketing?If the changes in 2014 are an indicator, there will be a lot more changes in 2015.To get a grip on what the near future may look like, we tapped the knowledge of 28 social media pros.Here's what they had to say.
Bill Hurley's insight:

#1 - Video becomes more and more the content format of choice.

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Layout Cheat Sheet for Infographics : Visual arrangement tips

Layout Cheat Sheet for Infographics : Visual arrangement tips | Social Media and Digital Publishing | Scoop.it

Infographic layouts refer to the arrangement of your visual elements and your content. When you begin working on a piece of infographic, you should have a story to tell hence, you will need to select a layout that best suits your story. Using the right layout will ensure good readability and convey your message well.

 

We have put together a cheat sheet for your quick reference to the right arrangement to use, here are six common ones you can quickly work with....


Via Jeff Domansky
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Marc Kneepkens's curator insight, February 26, 9:37 AM

Great tool to figure out how to do infographics. They're getting more popular all the time.

Dr. Laura Sheneman's curator insight, February 26, 10:51 AM

Good reference tool.

Jarrod Johnson's curator insight, February 26, 6:22 PM

Great document for building a good info graphic with a layout that is going to get the results you want.

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36 Visual Content Creation Tools the Pros Can't Live Without

36 Visual Content Creation Tools the Pros Can't Live Without | Social Media and Digital Publishing | Scoop.it
We asked 19 Social Media Pros to share their Top Visual Content Creation Tools. Here are 36 of their top tools and a handy cheat sheet for the Top 5.
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Native Facebook Videos Get More Reach Than Any Other Type of Post

Native Facebook Videos Get More Reach Than Any Other Type of Post | Social Media and Digital Publishing | Scoop.it
By the end of 2014, posts were being promoted more than twice as often as they were at the start of the year. And while photos were the most-often promoted posts, they were far from the most effective.
Bill Hurley's insight:

A short video can go a long way on Facebook.

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A Marketer's Guide To Snapchat & How Brands Can Build Followers Through "Stories"

A Marketer's Guide To Snapchat & How Brands Can Build Followers Through "Stories" | Social Media and Digital Publishing | Scoop.it
Haven't gotten your brand on Snapchat? The time could be right, given recent changes to the service. All you need to know on getting started.
Bill Hurley's insight:

"If there’s one thing I do know, it’s that whenever a growing social network gets formal with brands, the opportunities begin to skyrocket soon after."

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The Social Media Manager's Daily Checklist

The Social Media Manager's Daily Checklist | Social Media and Digital Publishing | Scoop.it
Do these 7 things every day and you'll become a master social media manager
Bill Hurley's insight:

Don’t let your demanding job juggling a handful of social networks round the clock overwhelm you. Manage your time smartly with this daily checklist:

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No, Facebook Organic Page Reach Is Not Dead - Jon Loomer Digital

No, Facebook Organic Page Reach Is Not Dead - Jon Loomer Digital | Social Media and Digital Publishing | Scoop.it
According to dozens of reports, Facebook killed organic reach for pages. Of course, this is far from the truth. But whatever gets clicks, right?
Bill Hurley's insight:

What Facebook was saying: Users don’t like being sold to. If you share content with the primary goal of getting a sale or install, expect it to perform poorly in the news feed. If you really want people to see it, promote it with an ad.

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Now on Twitter: group Direct Messages and mobile video camera | Twitter Blogs

Now on Twitter: group Direct Messages and mobile video camera  | Twitter Blogs | Social Media and Digital Publishing | Scoop.it
A fun new way to send private messages on Twitter – in a group – plus a mobile video camera to capture life as it happens.
Bill Hurley's insight:

Fun new tools that are part of the ongoing transformation of Twitter.

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Twitter officially debuts 'while you were away' feature for iOS app

Twitter officially debuts 'while you were away' feature for iOS app | Social Media and Digital Publishing | Scoop.it
Twitter is officially adding a feature designed to recap tweets you may have missed while not using its app.
Bill Hurley's insight:

The feature means that instead of showing just a chronological list of most recent tweets, the iOS app's feed will also display the top tweets since the last time the app was opened, based on an algorithm that looks at engagement and other user habits.

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How to save Facebook content for later

How to save Facebook content for later | Social Media and Digital Publishing | Scoop.it
We've all seen an interesting article on Facebook we don't have time for. How to save it for later.
Bill Hurley's insight:

This is one of those simple, but easily overlooked, tools that can make your social media life just a little nicer.

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How to Make the Most of Facebook Mobile Ads

How to Make the Most of Facebook Mobile Ads | Social Media and Digital Publishing | Scoop.it
Are you paying for visibility on Facebook?Have you tried Facebook mobile ads?Given how many people access Facebook on mobile devices, it makes sense to invest heavily in mobile ads.In this article I'll share how Facebook mobile ads stack up to other Facebook ads and improve your mar
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Infinite Scrolling: What to Consider Before Implementing It on Your Site

Infinite Scrolling: What to Consider Before Implementing It on Your Site | Social Media and Digital Publishing | Scoop.it
Learn what infinite scrolling is, the pros and cons, whether it's right for your business, and how it works with your SEO.
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Facebook Starts 2015 With New Features to Rival YouTube

Facebook Starts 2015 With New Features to Rival YouTube | Social Media and Digital Publishing | Scoop.it
Facebook is introducing two new very YouTube-like features. Now, business pages can promote a particular video, and also set up video playlists.
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