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9 Social Media Productivity Tips for Super Smart Marketers

9 Social Media Productivity Tips for Super Smart Marketers | Social Media and Digital Publishing | Scoop.it
Are you very productive with social media? Are you wasting time? Here are 9 Social Media productivity tips that will save you a ton of time.
Bill Hurley's insight:

Thanks to Tylor Paucek for spotting this post from RazorSocial. As he says, we can all use a little productivity boost.

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New iPhone Apps Will Include Ad Blockers for the Mobile Web | MIT Technology Review

New iPhone Apps Will Include Ad Blockers for the Mobile Web | MIT Technology Review | Social Media and Digital Publishing | Scoop.it
The first iPhone apps that block online ads could speed up your Web browsing, cut your data bills, and extend your battery life.
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Tech Is Changing the Way We Get Our News and It's Not Stopping

Tech Is Changing the Way We Get Our News and It's Not Stopping | Social Media and Digital Publishing | Scoop.it
Because of advances in technology, people now expect to receive their news in real time.
Bill Hurley's insight:

"At first, the growth of the Internet as a disseminator of news seemed only to mean additional online duties added to journalists' daily routines. However, over time, it’s meant a fundamental change in the formatting of broadcast news and has also changed the way consumers expect to get their information."

http://www.inc.com/john-boitnott/tech-is-changing-the-way-we-get-our-news-and-it-s-not-stopping.html

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Internet addiction: the next mental illness? - CNN.com

Internet addiction: the next mental illness? - CNN.com | Social Media and Digital Publishing | Scoop.it
Internet addiction is a serious and growing problem, and it deserves more attention.
Bill Hurley's insight:

"We love our tech -- our smartphones, tablets, social media and the Internet -- and increasingly more of us are confronting the hard truth: that we love it too much. A 2014 study determined that about 16% of 18- to 25-year-olds are involved in compulsive Internet use."

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7 Ways to Use Facebook Native Video to Better Connect With Your Fans

7 Ways to Use Facebook Native Video to Better Connect With Your Fans | Social Media and Digital Publishing | Scoop.it
Are you using Facebook native video? In this article, you'll learn seven ways to connect with your audience using Facebook native video.
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Beware the Dark Side of LinkedIn

Beware the Dark Side of LinkedIn | Social Media and Digital Publishing | Scoop.it
Not all connections are good connections. Here's how to avoid the ones you'll later regret.
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Use content curation tools to build your brand

Use content curation tools to build your brand | Social Media and Digital Publishing | Scoop.it
Curation lets us (re-)organize our resources, and thus get inspired and more informed. For brands, curation means creating additional brand assets that can become useful traffic and community-building sources and brand awareness tools.
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Should journalism worry about content marketing?

Should journalism worry about content marketing? | Social Media and Digital Publishing | Scoop.it

"As content marketers grow more sophisticated, they will continue to adopt the trappings of journalism if not the journalistic mission, creating a world in which more and more content looks and feels the same but in fact isn’t. The truth is, we’ve always been out there in the information landscape on our own, choosing what to trust and what to ignore. The difference now is that there are fewer distinct features, fewer landmarks to guide us. Instead, we have labels. The landscape is flattening, and flattening fast."

 
Bill Hurley's insight:

"Content marketing is so broad that it eludes definition even by its most ardent practitioners, but the term includes essentially any form of content (a Facebook post, a celebrity Q&A, a feature-length documentary) created by or on behalf of a brand with the hope that it will attract an audience on its own merits—as opposed to traditional advertising, which has the far smaller ambition of gaining notice from a captive audience before the ad break ends, or the page gets flipped, and the real content begins."

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Google's 'Quality Update': What Content Marketers Need to Know

Google's 'Quality Update': What Content Marketers Need to Know | Social Media and Digital Publishing | Scoop.it
Google takes another big step towards prioritizing quality over all else.
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10 Ways to Bring More Readers BACK to Your Blog - Ann Smarty

10 Ways to Bring More Readers BACK to Your Blog - Ann Smarty | Social Media and Digital Publishing | Scoop.it
Attracting new blog readers is not enough: You need to bring more readers BACK too. Here are 10 ways to remind your current readers to come back, too.
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8 Types of Social Media and How Each Can Benefit Your Business

8 Types of Social Media and How Each Can Benefit Your Business | Social Media and Digital Publishing | Scoop.it
There are many different types of social media. Read this blog post to hone in on the definition of social media and the different types of social media.
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How Google+ is Rethinking Social Media

How Google+ is Rethinking Social Media | Social Media and Digital Publishing | Scoop.it
You may remember a few years ago when Google+ attempted to compete with Facebook as a social website. Google branded their social initiative as the next big sharing site in which Google.com would finally be personalized. Their attempt at competition has not yet met expectations. But Google's social experiment isn't dead yet. In fact, the technological…
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Teens are downloading Jott like crazy

Teens are downloading Jott like crazy | Social Media and Digital Publishing | Scoop.it
A white-hot new app for instant messaging, Jott has nearly 500,000 monthly users and one million app installs after just three months on the market.
Bill Hurley's insight:

"The app's AirChat feature allows users to send data and texts without a connection to the Internet. Jott uses Bluetooth and Wi-Fi radios to create a closed network with other devices that are within 100-feet of each other."

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What your age says about how you use the Web

What your age says about how you use the Web | Social Media and Digital Publishing | Scoop.it
We’re in the midst of a generational shift, with Millennials expected to surpass Baby Boomers in 2015 as the largest living generation. However, marketers shouldn’t take this as an opportunity to revamp their entire outreach strategy; if they’re competitive, they should already be creating content that resonates with multiple generations.
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9 Things You Need to Immediately Stop Doing on Facebook

9 Things You Need to Immediately Stop Doing on Facebook | Social Media and Digital Publishing | Scoop.it
Facebook’s offers brands awesome power to connect with their customers. But, as with great power in any context, sometimes that power is abused.

“… With great popularity comes some shameful charact
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Here's How Your Facebook News Feed Actually Works

Here's How Your Facebook News Feed Actually Works | Social Media and Digital Publishing | Scoop.it
Meet the team that decides what you see
Bill Hurley's insight:

"The end goal for the world’s largest social network isn’t just to guess what you’ll click on when you’re bored. The company wants to show you the things you care about most in your life, both online and off."

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10 Ways to Create Picture Perfect Posts on Instagram

10 Ways to Create Picture Perfect Posts on Instagram | Social Media and Digital Publishing | Scoop.it
Get ready to supercharge your Instagram account with tips for filters, how to use hashtags, and a solid workflow for Instagram.
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The rise of the mobile editor | Poynter.

The rise of the mobile editor | Poynter. | Social Media and Digital Publishing | Scoop.it

"As the number of mobile readers climbs over 50 percent for many newspapers, it is logical that we would infuse mobile thinking throughout the newsroom. Yet, in a majority of newsrooms, the focus is not on mobile. Newsrooms need to start changing this by hiring a mobile editor."

Bill Hurley's insight:

Of course, this applies not just to newspapers but to any digital publishers. The bottom line is we need to focus increasingly on the unique opportunities and challenges of mobile communications.

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Facebook is finally giving us more control over what shows up in our News Feed

Facebook is finally giving us more control over what shows up in our News Feed | Social Media and Digital Publishing | Scoop.it
Today we are announcing even better tools for you to actively shape and improve the News Feed experience, and give you more control.
Bill Hurley's insight:

We can now prioritize people and pages so we don't miss out on posts that most interest us.

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Why Millennials Love Video and Why You Should Too #smlondon

Why Millennials Love Video and Why You Should Too #smlondon | Social Media and Digital Publishing | Scoop.it

If your brand is targeting 20 to 30 year olds, using video as a communication tool is key. You might find that your business, like many others, are failing to fully engage the millennial demographic.

 

Did you know that millennials (or Generation Y, as they’re also called)  will spend more than $200 billion annually starting from 2017? Did you know that millennials are primarily visual buyers? Or that there are approximately 80 million millennials in the US? Needless to say, there’s a lot of money and loyalty to earn if you get your communication strategy right.

 

Luckily, Animoto created an infographic with the key statistics you need to know in order to understand why, and how, the Gen Y are interacting with online videos. Below are the key take-aways....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 6, 11:01 AM

Is your communication falling on deaf ears? Make millennials love you by learning how to leverage video marketing on mobile, social media, online and email.

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Why You Should Stop Trying to 'Get SEO' for Your Business

Why You Should Stop Trying to 'Get SEO' for Your Business | Social Media and Digital Publishing | Scoop.it
Once considered a non-negotiable for any web-facing business, small businesses should think twice before allocating their entire marketing spend to SEO.
Bill Hurley's insight:

"Already the SEO practitioner has had to ditch a range of earlier tools, including once heavily relied upon link farms and keyword cloaking. In particular, algorithm updates Penguin and Panda steered SEO away from a primarily technical exercise, to one far more reliant on content. The SEO practice now resembles journalism, marketing and PR far more closely than it does web development."

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All you need to know about Apple's Music

All you need to know about Apple's Music | Social Media and Digital Publishing | Scoop.it
All you need to know about Apple's new music streaming and digital radio service Apple Music, including pricing and release date

Via TechinBiz
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Russell R. Roberts, Jr.'s curator insight, July 1, 5:35 PM

This may be a case of too little, too late for Apple.  Apple will have to be competitive with Spotify, Pandora, LastFM, and a host of other music streaming platforms.  Nicely laid out format, though.  Aloha, Russ.

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5 Ways To Flood Your Blog With Traffic Using Pinterest

5 Ways To Flood Your Blog With Traffic Using Pinterest | Social Media and Digital Publishing | Scoop.it
Do you ever feel like you’re missing out? You’re active on Facebook and Twitter, and they are sending some nice traffic to your blog. But every now and then you hear a whisper. A whisper about a…

Via Kelly Lieberman
Bill Hurley's insight:

Top tip: Participate in Pinterest group boards.

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New Research: The Best Time to Tweet for Clicks, Retweets, and Replies

New Research: The Best Time to Tweet for Clicks, Retweets, and Replies | Social Media and Digital Publishing | Scoop.it

The timing element, in particular, feels like one where we’d love to dig deeper. And we just so happen to have a host of data on this from the 2 million users who have signed up for Buffer!

With a big hand from our data team, we analyzed over 4.8 million tweets across 10,000 profiles, pulling the stats on how clicks and engagement and timing occur throughout the day and in different time zones. We’d love to share with you what we found!...


Via Jeff Domansky
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Jeff Domansky's curator insight, June 25, 5:11 PM

Buffer's big research study provides best times to tweet depending on your time zone.

Rein Hof's curator insight, June 26, 3:47 AM

Wanneer je veel zaken dot in de VS... Handig.

Of dit ook zo geldt in Europa / Nederland?? Of zijn de tijden dan anders?

Marco Favero's curator insight, June 26, 5:23 AM

aggiungi la tua intuizione ...

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Why Twitter is the Ideal Platform for Engagement | Convince and Convert: Social Media Strategy and Content Marketing Strategy

Why Twitter is the Ideal Platform for Engagement | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Social Media and Digital Publishing | Scoop.it
If LinkedIn is your office and Facebook is your living room, then Twitter is the bar—and a marketer's best platform for audience engagement.
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Getty Images teams up with Oculus for fully immersive, 360-degree VR viewing

Getty Images teams up with Oculus for fully immersive, 360-degree VR viewing | Social Media and Digital Publishing | Scoop.it
Getty Images has announced it will make its 360-degree imagery available for the Oculus virtual reality platform. The ‘360° View by Getty Images’ collection is designed to “push visual boundaries”…
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