You may remember a few years ago when Google+ attempted to compete with Facebook as a social website. Google branded their social initiative as the next big sharing site in which Google.com would finally be personalized. Their attempt at competition has not yet met expectations. But Google's social experiment isn't dead yet. In fact, the technological…
A white-hot new app for instant messaging, Jott has nearly 500,000 monthly users and one million app installs after just three months on the market.
Bill Hurley's insight:
"The app's AirChat feature allows users to send data and texts without a connection to the Internet. Jott uses Bluetooth and Wi-Fi radios to create a closed network with other devices that are within 100-feet of each other."
We’re in the midst of a generational shift, with Millennials expected to surpass Baby Boomers in 2015 as the largest living generation. However, marketers shouldn’t take this as an opportunity to revamp their entire outreach strategy; if they’re competitive, they should already be creating content that resonates with multiple generations.
Hashtags are a big part of our interaction on social media every day. However, I doubt most users have actually grasped the concept of hashtags, how to use them and what they actually offer readers in terms of relevance or context. A simple hashtag can go a long way, and make your content travel a long way as well! It’s imperative that we all learn how to use hashtags as well as how NOT to use them. Here we go....
Social media is not a fad. It is a generational change to marketing & publishing. Here are some social media facts and statistics to make you think in 2015?
Bill Hurley's insight:
"How does the social web look like in 2015? The quick truth is that it can be summed up in one word, “mobile”. Smartphone penetration has soared as it the devices have become more affordable and the wireless networks more ubiquitous and faster."
The timing element, in particular, feels like one where we’d love to dig deeper. And we just so happen to have a host of data on this from the 2 million users who have signed up for Buffer!
With a big hand from our data team, we analyzed over 4.8 million tweets across 10,000 profiles, pulling the stats on how clicks and engagement and timing occur throughout the day and in different time zones. We’d love to share with you what we found!...
A few years ago, blogging and social media were separate. Blogging was long-form, serious, and crafted. Social media was short-form, personal, and spontaneous. Some people predicted that social media would replace blogging because of declining attention spans.
Now blogging and social media not only amicably coexist; they complement each other. The trick is to use a blog to enrich your social media with long-form posts and to use social media to promote your blog.I recently did a live webinar event with Marketo about The Art of Social Media, and we’d like to share the takeaways from the presentation and a few of the follow-up questions that we answered....
Every social media platform is locked in a turf war for people’s time, and many platforms are realizing good stories—better stories, longer stories, more polished stories—will make an audience want to stick around. Even chat apps like Kik are courting publishers to bulk up on content. It’s a safe bet Instagram and Pinterest will follow suit and aggressively upgrade their unique content offerings in the next few months.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.