Social Media and Digital Publishing
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The 80-20 rule in social media (Infographic)

The 80-20 rule in social media (Infographic) | Social Media and Digital Publishing | Scoop.it
After yesterday's article on the Pareto Principle, I decided to create an infographic to make the information I had shared a little more interactive. I hope you will find it useful.

Via Cendrine Marrouat - cendrinemarrouat.com
Bill Hurley's insight:

80 percent our your outcomes result from 20 percent of your inputs.

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Sara Prendergast's curator insight, March 6, 2014 9:46 PM

This infographic is a quick and easy way to understand the basics of the Pareto Principle as it pertains to social media.

Cendrine Marrouat - cendrinemarrouat.com's comment, March 8, 2014 6:07 PM
Thank you all SO much for sharing my infographic!
Philippe-Didier Gauthier's curator insight, March 11, 2014 4:30 AM

#Socialisation. La loi de Pareto (20/80) appliquée aux médias sociaux ?

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Facebook Unveils New Live Video Features - 'Net Features - Website Magazine

Facebook Unveils New Live Video Features - 'Net Features - Website Magazine | Social Media and Digital Publishing | Scoop.it
Facebook is definitely focusing on live video. Not only did the social network announce that it was ranking live video higher in the search results a few months ago, but now it is unveiling new ways for users to discover, share and interact with th
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What You Need To Know About Pinterest's Activity Changes

What You Need To Know About Pinterest's Activity Changes | Social Media and Digital Publishing | Scoop.it
Have you noticed anything weird with your Pinterest account lately? You’re not alone. Pinterest is just rolling out some new changes.
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Pinterest: A place to discover new products

Pinterest: A place to discover new products | Social Media and Digital Publishing | Scoop.it
“ People use Pinterest to find and save ideas for everything from what to cook for dinner tonight to what to get dad for Father’s Day. (Don’t forget—that’s coming up soon!) While exploring millions of eye-catching Pins, Pinners often stumble across a new product, idea or brand. A recent internal study found that 70% of Pinners have discovered something new on Pinterest.”
Via Kelly Lieberman
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Do you need to be on that new social media platform?

Do you need to be on that new social media platform? | Social Media and Digital Publishing | Scoop.it
Not too many years ago brands were deliberating on whether to embrace social media at all, and for those that did there were relatively few platforms to choose from.
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10 Do's And Don'ts Of Pinterest Advertising - Forbes

10 Do's And Don'ts Of Pinterest Advertising - Forbes | Social Media and Digital Publishing | Scoop.it
For entrepreneurs looking to capitalize on Pinterest, there are a few rules of thumb to keep in mind.

Via Kelly Lieberman
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Twitter is basically a cable company now

Twitter is basically a cable company now | Social Media and Digital Publishing | Scoop.it
Twitter's deal with the NFL has some in the cable industry "very concerned."
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Snapchat Unveils Major Messaging Update - Stickers, Video, Audio Clips and More

Snapchat Unveils Major Messaging Update - Stickers, Video, Audio Clips and More | Social Media and Digital Publishing | Scoop.it
Snapchat has unveiled a major new update to their on-platform messaging functionality, including stickers, the ability to seamlessly switch between text, audio and video chats, video clips and more.
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Twitter Testing New Photo 'Stickers' Option to Boost Engagement

Twitter Testing New Photo 'Stickers' Option to Boost Engagement | Social Media and Digital Publishing | Scoop.it
After recently adding in the ability to search and add animated GIFs to your tweets in-stream, Twitter’s reportedly considering another image sharing option to help boost user engagement. 
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7 Actions to Help Design your Social Media Strategy - Adam Houlahan

7 Actions to Help Design your Social Media Strategy - Adam Houlahan | Social Media and Digital Publishing | Scoop.it
Strategy is the difference between an exceptional social media presence, and being present on social media. Adam outlines the 7 steps in creating yours.
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125 Amazing Social Media Statistics You Should Know in 2016

125 Amazing Social Media Statistics You Should Know in 2016 | Social Media and Digital Publishing | Scoop.it
Social media marketing is the excellent way for branding. With using social media marketing you can effectively put your brand among good targeted clients and audience. Having the latest social media statistics and facts at your fingertips makes your strategies and creative ideas more relevant and s
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6 Basic Instagram Best Practices

6 Basic Instagram Best Practices | Social Media and Digital Publishing | Scoop.it
Instagram is making a big update to its news feed that will make the social network a whole lot more like its parent company, Facebook. The update impacts the display of content within a user’s news feed, as Instagram will begin showin
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9 Things To Remove From Your Website Immediately

9 Things To Remove From Your Website Immediately | Social Media and Digital Publishing | Scoop.it
There are millions of things you can add to your site. But some of them are bad. Here are nine things you should probably remove from your site today.
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Top 7 Social Media Challenges Businesses Face in 2016 - Acumium

Top 7 Social Media Challenges Businesses Face in 2016 - Acumium | Social Media and Digital Publishing | Scoop.it
We've rounded up the top seven social media challenges of 2016 and have provided our two cents on each issue.
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The Emotional Combinations That Make Stories Go Viral

The Emotional Combinations That Make Stories Go Viral | Social Media and Digital Publishing | Scoop.it
The researchers looked at 65,000 articles on two news sites where readers had assigned emotional scores to the articles. They then looked for patterns among the viral stories, measuring virality by the number of comments and social shares each article received. A clear connection appeared between instances of viral content and certain configurations of valence, arousal, and dominance.
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The Superhuman Guide to Twitter Advanced Search: 23 Hidden Ways to Use Advanced Search for Marketing and Sales

The Superhuman Guide to Twitter Advanced Search: 23 Hidden Ways to Use Advanced Search for Marketing and Sales | Social Media and Digital Publishing | Scoop.it
A look at all of the powerful uses of Twitter advanced search that pros use for marketing, research, competitor analysis, sales & more:
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How to build email subscribers from social media

How to build email subscribers from social media | Social Media and Digital Publishing | Scoop.it
Want to build more email subscribers from your activity on social media? Here are some useful and practical tactics!

Via Kamal Bennani
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Panos Fotiadis's curator insight, May 9, 11:00 AM
Buliding email lists ? Here are some ideas!
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Is Snapchat the new Twitter on campus? - Times Higher Education (THE) - Social media news - NewsLocker

Is Snapchat the new Twitter on campus? - Times Higher Education (THE) - Social media news - NewsLocker | Social Media and Digital Publishing | Scoop.it
Times Higher Education (THE)
Is Snapchat the new Twitter on campus?
Times Higher Education (THE)
Having spent years honing strategies to interact with young people on Twitter and Facebook, many universities are finding that students are giving up on these once-essential social media platforms. With their parents, relatives and even university ...and more »
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What to Post on Instagram: 18 Photo & Video Ideas to Spark Inspiration

What to Post on Instagram: 18 Photo & Video Ideas to Spark Inspiration | Social Media and Digital Publishing | Scoop.it
Check out these 18 ideas for Instagram content, including behind-the-scenes shots, videos, animated GIFs, contests, and more.

Via Kamal Bennani
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Inside Bernie Sanders's Social Media Machine

From FeeltheBern to Slack: The man behind Bernie Sanders's social media agency talks the tools, techniques, and missteps of their campaign.
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Does Social Media Encourage Shallow Thinking?

Does Social Media Encourage Shallow Thinking? | Social Media and Digital Publishing | Scoop.it
New research finds frequent texters are less likely to engage in reflective thought.
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7 Science-Based Reasons to Use Emoticons

7 Science-Based Reasons to Use Emoticons | Social Media and Digital Publishing | Scoop.it
Emoticons and emojis aren't just for teenagers and texting. A variety of scientific studies show they can have big communication benefits for all.
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Instagram's website actually becomes useful with new notifications tab

Instagram's website actually becomes useful with new notifications tab | Social Media and Digital Publishing | Scoop.it
Finally! Now, about that Explor
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Twitter kills TweetDeck for Windows, automates logins for TweetDeck users

Twitter kills TweetDeck for Windows, automates logins for TweetDeck users | Social Media and Digital Publishing | Scoop.it
Twitter today rolled out a change that will make it easier for users who switch between its desktop application TweetDeck and its website, by no longer..
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5 Simple Tips for Writing Irresistibly Clickable Headlines

5 Simple Tips for Writing Irresistibly Clickable Headlines | Social Media and Digital Publishing | Scoop.it
The evidence is clear: great headlines are a crucial ingredient in any online marketing effort. Here’s how you can write your own powerhouse attention grabbers.
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How to Build an Engaged Audience on Pinterest

How to Build an Engaged Audience on Pinterest | Social Media and Digital Publishing | Scoop.it
Launched back in 2010, Pinterest is still kind of the new kid on the block. Unlike Facebook and Twitter – which have been established for over decade – many users are still figuring out new strat…

Via Kelly Lieberman
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