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Twitter Monitoring Essentials for Business - RightMix Technologies LLP

Twitter Monitoring Essentials for Business - RightMix Technologies LLP | Social Media and PR | Scoop.it

Twitter monitoring is the only way you can optimize your Twitter strategy. With ballooning tweeters and reducing screen sizes, the chances of someone catching a glimpse of your tweets are slim. Monitoring the Follower response is, then, the only option to maximize benefits from your Twitter activity.Here's how...


Via Jeff Domansky
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DUhhhh!!!!!

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Jeff Domansky's curator insight, July 25, 2013 1:12 PM

Here's how to Monitor your footer feed for better results.

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Rescooped by Sean G. Smith from Public Relations & Social Media Insight
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Twitter Monitoring Essentials for Business - RightMix Technologies LLP

Twitter Monitoring Essentials for Business - RightMix Technologies LLP | Social Media and PR | Scoop.it

Twitter monitoring is the only way you can optimize your Twitter strategy. With ballooning tweeters and reducing screen sizes, the chances of someone catching a glimpse of your tweets are slim. Monitoring the Follower response is, then, the only option to maximize benefits from your Twitter activity.Here's how...


Via Jeff Domansky
Sean G. Smith's insight:

DUhhhh!!!!!

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Jeff Domansky's curator insight, July 25, 2013 1:12 PM

Here's how to Monitor your footer feed for better results.

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Digital TV, social media 'changing PR landscape' - The Nation

Digital TV, social media 'changing PR landscape' - The Nation | Social Media and PR | Scoop.it
Digital TV, social media 'changing PR landscape' The Nation The coming transition to digital terrestrial TV and the further emergence of social media will present new opportunities for public relations agencies and marketers and change the PR...
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How Twitter Impacts PR - Business 2 Community

How Twitter Impacts PR - Business 2 Community | Social Media and PR | Scoop.it
Business 2 Community How Twitter Impacts PR Business 2 Community Twitter is now part of mainstream media and a crucial player in the information announcing strategy for Fortune 500 companies to entrepreneurs, mainstream media, PR agency pros and...
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BAM! Here you go!

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40% of consumers admit social sway impacts purchases

40% of consumers admit social sway impacts purchases | Social Media and PR | Scoop.it

...A survey conducted by Toluna and Adroit Digital revealed that consumers are influenced by social media recommendations. In total, 40 percent admitted their decisions are swayed by the reports they read on social sites, with 7 percent saying they are highly influential.

 

Shared social content might spark prospects’ interest, but it’s only the first step. Marketers must assume internet users are going to research products and services before converting. The survey confirms this idea, showing that around one-third of consumers buy after visiting one website, but 22 percent go to two domains and 17 percent navigate to a third before making up their minds. Content marketing gives companies a way to ensure effective messages are present at every stop along the way....


Via Jeff Domansky
Sean G. Smith's insight:

Duhh!!!!

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Jeff Domansky's curator insight, July 18, 2013 5:22 PM

Proof-positive that social media and content marketing have a strong impact on consumer purchase decisions.

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Information on Social Networks | Social Media Today

Information on Social Networks | Social Media Today | Social Media and PR | Scoop.it

How do you get your news? Personally, I get mine primarily from Facebook. As my job requires that I monitor and update different brands' pages, it's pretty likely that you'll find me with the Facebook tab open.... While I may be an addict—I mean hello, it is my job—I am not the only one who scours social networks for news. According to a Pew study, one third of adults under 30 access their news via social networks. 19% of all Americans got news from a social network like Facebook, Google+ or LinkedIn yesterday (up from 9% in 2010). This study was conducted in 2012. Being that we're now in 2013, I can only imagine it being a higher percentage to date....


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Sean G. Smith's insight:

The new medium, obviously! 

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Tiffany Zink's curator insight, July 19, 2013 11:43 AM

Great article for startup companies!  The "Interest List" focused in this article sounds like a great tool to get people interested in your brand and even better tool for startup companies under development. I believe it would help your target market understand what your company stands for and help build your company's personality, reputation and legitimacy in the industry your about to enter.     

Jeff Domansky's curator insight, July 20, 2013 3:49 PM

Research shows many are getting their news only from social media. that's really not enough for me because I still like including traditional media in my reading and use mix. But it is a trend.

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B2Bs should Tweet before noon, B2Cs in the evening

B2Bs should Tweet before noon, B2Cs in the evening | Social Media and PR | Scoop.it

A study that sets out to identify spam Tweets from real social media content shows marketers how to tune out the noise, but also when to reach their target audiences. The research conducted by Gabriela Tavares and Aldo Faisal of the Imperial College of London discovered that Bots, or fake Twitter accounts, are active through all hours of the day unlike the people managing personal and corporate social media accounts.

 

According to the findings, which monitored Tweets in a 24-hours period, B2B companies will see the most engagement when they publish social media content during the first half the work day. Tweets peak around 10 a.m. after a sharp activity uptick in the morning, and continue to trend downward throughout the afternoon and into the evening....


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Jeff Domansky's curator insight, July 12, 2013 3:54 PM

Data shows personal and corporate Twitter account holders are active at different times. Plan your content distribution accordingly....

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Forbes "Jumps The Shark" on Social Media Influence

Forbes "Jumps The Shark" on Social Media Influence | Social Media and PR | Scoop.it

Does this signal the beginning of the end for Forbes as a knowledgeable source of business information? Have they finally "jumped the shark" on their way to the exit? "Jumping the shark" is actually an expression that goes back to the TV sitcom series, Happy Days. It was a show that pictured everything as rosy and happy, with neat little endings that were all nicely tied up in twenty-two minutes. The chief influencers on that show were "The Fonz," who only had to give you a look to let you know you were in trouble, and Mr. Cunningham, who set down the rules of the family.In the midst of its ten-year run the writers must have gotten tired or were negatively influenced by the Hollywood decision-makers, when they inexplicably decided to have their characters travel to Los Angeles. Well, one thing leads to another and Fonzie ends up responding to an assault on his courage by taking to water skis (wearing his leather jacket of course) and jumping over a shark.The stunt was so ridiculous and out of character that "jumping the shark" eventually came to be known as the moment when a television show begins a decline that is beyond recovery. While Happy Days bravely soldiered on for a few more years, it was never really the same in the minds of viewers and critics. Since that time the meaning has been broadened to define the moment when a brand or creative effort begins to lose the qualities that initially defined its success. Some still refer to "New Coke" as the moment when the Coca-Cola Company jumped the shark....


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Jeff Domansky's curator insight, July 25, 2013 1:17 PM

Mainstream media, including Forbes, need to proceed carefully down the native advertising trail. Too much fluff, too little objectivity and lack of transparency will eventually diminish credibility. The post also has a great explanation of the expression "jumping the shark."

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Social Media A Must For Brands, But Needs A Strategy, Says Vision Critical Study

Social Media A Must For Brands, But Needs A Strategy, Says Vision Critical Study | Social Media and PR | Scoop.it

Social impact sales...A comprehensive study from market research firm Vision Critical indicates just how important social media is (and will continue to be) for brands, especially when considering product sales. Called From Social to Sale: 8 Questions to Ask Your Customers, the report reveals — based on 6,000+ survey respondents — that consumers are often more likely to purchase items after seeing them and/or interacting with posts about them on the social media platforms Facebook, Twitter, and Pinterest. More specifically, “4 in 10 social media users have purchased an item online or in-store after sharing or favoriting it on Facebook, Twitter or Pinterest,” according to the report.Additionally, it found that Pinterest is the site most likely to drive “spontaneous purchasing.” An article about the report on Cantech Letter summarized some key findings, noting that “social media drives both in-store and online purchases in almost equal numbers. 38% of people who have liked, shared or commented on a product on Facebook have gone on to buy the product. And 43% of people who have favorited or shared a product on any social media platform ultimately purchased it. Facebook is still king in terms of volume, with 75% of respondents logging in daily, compared with 17% for Twitter and Pinterest.”...


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Sean G. Smith's insight:

Indeed...

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Jeff Domansky's curator insight, July 17, 2013 1:08 PM

Social media impacts sales and this research report provides more understanding about how sales are impacted. But without a strategy, it's just noise.

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Why Your Promo Video Stinks

Why Your Promo Video Stinks | Social Media and PR | Scoop.it

Are your videos roaring or boring? Read these three tips for taking a basic failed video and making it a success.I'm about to waste a minute of your time. Don't be offended. It happens a lot. In fact, chances are you're already wasting other people's time or you wouldn't have clicked on this column. Every time you post a video that's dull and doesn't communicate a meaningful message, you waste your precious marketing resources as well as the time of the few people who view it....


Via Jeff Domansky
Sean G. Smith's insight:

Good to know!!

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Jeff Domansky's curator insight, July 18, 2013 1:15 PM

Really practical tips to improve your marketing videos. I particularly liked the before and after example the author shares and how it improved results.

Marty Koenig's curator insight, July 18, 2013 9:57 PM

Yep. most of them stink. 

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4 Tips to Fuel Your Instagram Campaign to Success

4 Tips to Fuel Your Instagram Campaign to Success | Social Media and PR | Scoop.it

Instagram is a great tool for capturing fan and customer excitement in the moment, and Brian Zuercher of Venueseen has offered 4 tips for successful Instagram campaigns using the #Indy500orBust event as a case study....


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Sean G. Smith's insight:

This could come in handy! 

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Jeff Domansky's curator insight, July 20, 2013 3:52 PM

Four useful tips to help you get Instagram results.

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Measuring PR, Social Media and SEO using Google Analytics ...

Measuring PR, Social Media and SEO using Google Analytics ... | Social Media and PR | Scoop.it
Take a Social PR deep dive into valuable reports in Google Analytics and check out how social networks fit into the conversion paths and referral traffic.
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Cool!

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